About Amify
Amify is a Business Services company based in Alexandria (United States) founded in 2010 by Ethan McAfee, and was acquired by Cart.com in April 2024. Marketing service provider for Amazon. It operates in the Business Services and Retail sectors. Amify has raised $15.8 million across 2 funding rounds from investors including Cart.com, Mercury Fund and CincyTech. Its chief executive, as recorded, is Ethan McAfee. Amify offers products and services including Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy. Its focus areas include Marketing Services, Full Service Marketing Agency, Management Consulting Services and Strategy. Its legal entity is AMIFY, INC. Its competitors include Townsquare Media, Advantage Solutions and Prophet; 2 of its 3 listed competitors have raised funding.
Company details
Amify was founded in 2010 and is headquartered in Alexandria, United States. Full-service strategy, management, and operational support is offered to brands selling on Amazon. Presence, sales, and profitability are optimized through technology, expertise, and scalable operations within the e-commerce marketing sector. Assistance is extended to various brands navigating Amazons platform requirements.
- Headquarters Alexandria, United States
- Founders Ethan McAfee
- Stage Acquired
- SectorsBusiness ServicesRetail
- Email••••••••
- Phone•••• ••••
- Website goamify.com
- Social LinkedIn Facebook
- Acquired by Cart.com (Apr 2024)
- Legal Name Amify, Inc
Products & Services of Amify
Amify offers a comprehensive portfolio of products and services, including Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy.
Manages Amazon stores for healthy operations and brand protection.
Optimizes PPC campaigns to reduce ad spend and boost ROAS.
Develops SEO-optimized content to enhance brand discoverability.
Provides data analysis for category and customer behavior insights.
Streamlines inventory and reduces stock risks for efficiency.
Funding Insights of Amify
Amify has successfully raised a total of $15.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15.8M
- Total Rounds 2
- Last Round Series B — $10M
- First Round $5.8M
(Mar 2019)
- Investors Count 5
All 2 funding rounds of Amify with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| May 2023 | $10M | Series B | – | Mercury Fund, CincyTech | – |
| Mar 2019 | $5.8M | Series A | – | Mercury Fund |
6 investors in total: 5 institutional and 1 angel.
Investors in Amify
Amify has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Cart.com, Mercury Fund and CincyTech.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward US, India, and Canada firms. | mercuryfund.com | Houston, United States | ||
CincyTech is engaged in venture capital investments for innovative startups. | cincytechusa.com | Cincinnati, USA | ||
Early-stage investments are provided to visionary SaaS founders. | saasventurecapital.com | |||
Seed funding is offered by Dundee Venture Capital. | dundeeventurecapital.com | Omaha, United States | ||
NM Nigel Morris | unknown_d127f997a45f4277a | |||
Software suite solutions are provided for e-commerce businesses. | 2020 | cart.com | Austin, United States |
Investor details for Amify
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Amify
16 people are tracked at Amify (8 in leadership, 8 in team).
| Name | Role | Group |
|---|---|---|
Ethan McAfee | Founder & CEO | Leadership |
Sam B. | Senior Vice President Marketing | Leadership |
Sam Bowman | VP, Marketing | Leadership |
Drew Hall | VP, Sales | Leadership |
Steve Hanna | Head, Product & Engineering | Leadership |
Dan Haselbauer | VP, Brand Development | Leadership |
Lynde Wilking | Brand Management Director | Leadership |
Allyson Manet | Content Director | Leadership |
Anne Mapes | Senior Brand Manager | Team |
Danielle Gueriera | Senior Media Manager | Team |
Chris Lacey | Brand Strategist | Team |
Bharathwaj Sundaresan | Data Engineer | Team |
Vaishali Ramesh | Software Engineer | Team |
Kimberly Patton | Brand Manager | Team |
Andrea Ten Kley | Senior Brand Manager | Team |
Colin Moore | Manager, Performance Content | Team |
Complete people profiles for Amify
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Timeline of Amify
4 dated milestones of Amify across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Amify is founded.
- Funding First funding round of $5.8M.
- Funding Latest funding round, Series B, of $10.0M.
- Exit Acquired by Cart.com.
Competitors of Amify
Amify has 3 listed competitors in our database, 2 of them funded. They include Townsquare Media, Advantage Solutions and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | 21 | Consumer packaged goods sales and digital marketing services are provided. | ||
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of Amify
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Amify
The website of Amify (goamify.com) receives about 9.5K visits a month.
- Monthly visits9.5K
▼ 9.4% vs previous month
Websites whose visitors overlap most with Amify. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| multiplymii.com | 100% | 48.7K | #698,433 | View details | |
supplychain360.io | supplychain360.io | 32% | #2,931,338 | – | |
awesomers.com | awesomers.com | 29% | #4,824,406 | – | |
yourselleragency.com | yourselleragency.com | 29% | #3,743,241 | – |
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Amify (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Amify
Complete news archive for Amify
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Frequently Asked Questions about Amify
Amify was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Amify is headquartered in Alexandria, United States.
Ethan McAfee is the CEO of Amify, as recorded in our data. They have also founded this company.
Amify is a funded company, having raised a total of $15.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.8M, raised on Mar 2019.
Amify was founded in 2010 and is headquartered in Alexandria, United States. Full-service strategy, management, and operational support is offered to brands selling on Amazon. Presence, sales, and profitability are optimized through technology, expertise, and scalable operations within the e-commerce marketing sector. Assistance is extended to various brands navigating Amazons platform requirements.
Amify's top competitors include Townsquare Media, Prophet and Advantage Solutions.
Amify offers Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy.
Amify has 6 investors. Key investors include Cart.com, Mercury Fund, CincyTech, SaaS Ventures, and Dundee Venture Capital.
Amify operates through Amify, Inc.
Yes. Amify was acquired by Cart.com in April 2024.