About Amify
Amify is a company based in Alexandria (United States) founded in 2010 by Ethan McAfee was acquired by Cart.com in April 2024.. Amify has raised $15.8 million across 2 funding rounds from investors including Cart.com, Mercury Fund and CincyTech. Amify offers products and services including Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy. Amify operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.
- Headquarter Alexandria, United States
- Founders Ethan McAfee
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Sectors
Business ServicesRetail
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Email
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Phone
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Website
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Social
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- Legal Name Amify, Inc
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Products & Services of Amify
Amify offers a comprehensive portfolio of products and services, including Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Manages Amazon stores for healthy operations and brand protection.
Optimizes PPC campaigns to reduce ad spend and boost ROAS.
Develops SEO-optimized content to enhance brand discoverability.
Provides data analysis for category and customer behavior insights.
Streamlines inventory and reduces stock risks for efficiency.
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Funding Insights of Amify
Amify has successfully raised a total of $15.8M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $10 million completed in May 2023. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Series B — $10.0M
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First Round
First Round
(20 Mar 2019)
- Investors Count 5
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| May, 2023 | Amount | Series B - Amify | Valuation | Mercury Fund , CincyTech |
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| Mar, 2019 | Amount | Series A - Amify | Valuation | Mercury Fund |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
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Investors in Amify
Amify has secured backing from 6 investors, including venture fund and angel investors. Prominent investors backing the company include Cart.com, Mercury Fund and CincyTech. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Early-stage investments are directed toward US, India, and Canada firms.
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CincyTech is engaged in venture capital investments for innovative startups.
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Early-stage investments are provided to visionary SaaS founders.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Venture capital is directed toward companies in multiple sectors.
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amify
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Amify
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Amify Comparisons
Competitors of Amify
Amify operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Digital advertising and content marketing services are provided globally.
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Media Company focused on radio broadcasting, live events, marketing solutions
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Consumer packaged goods sales and digital marketing services are provided.
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Brand and marketing consulting solutions provider
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Digital marketing services including paid search and e-commerce are provided.
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| domain | founded_year | HQ Location |
Digital marketing, advertising, and IT services are provided globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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Multiple services are booked via an app-based platform.
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On-demand services are booked through an app-based platform.
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App based platform offering on demand delivery and ride-hailing services
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Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Amify
Frequently Asked Questions about Amify
When was Amify founded?
Amify was founded in 2010 and raised its 1st funding round 9 years after it was founded.
Where is Amify located?
Amify is headquartered in Alexandria, United States.
Who is the current CEO of Amify?
Ethan McAfee is the current CEO of Amify. They have also founded this company.
Is Amify a funded company?
Amify is a funded company, having raised a total of $15.8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $5.8M, raised on Mar 20, 2019.
What does Amify do?
Amify was founded in 2010 and is headquartered in Alexandria, United States. Full-service strategy, management, and operational support is offered to brands selling on Amazon. Presence, sales, and profitability are optimized through technology, expertise, and scalable operations within the e-commerce marketing sector. Assistance is extended to various brands navigating Amazons platform requirements.
Who are the top competitors of Amify?
Amify's top competitors include S⁴Capital, Townsquare Media and Tinuiti.
What products or services does Amify offer?
Amify offers Amazon Platform Management, Amazon Advertising (PPC), Amazon Creative Content, Amazon Strategy & Analytics, and Amazon Supply Chain Strategy.
Who are Amify's investors?
Amify has 6 investors. Key investors include Cart.com, Mercury Fund, CincyTech, SaaS Ventures, and Dundee Venture Capital.
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