About Amplify Life Insurance
Amplify Life Insurance is a company based in San Francisco (United States) founded in 2019 by Hanna Wu.. Amplify Life Insurance has raised $67.09 million across 8 funding rounds from investors including Munich Re, Anthemis Group and Crosslink Capital. The company has 138 employees as of December 31, 2024. Amplify Life Insurance operates in a competitive market with competitors including NerdWallet, Insurify, SelectQuote, EverQuote and The Zebra, among others.
- Headquarter San Francisco, United States
- Employees 138 as on 31 Dec, 2024
- Founders Hanna Wu
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Sectors
Financial Services
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Email
***********
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Amplify Life Insurance Company
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$67.09 M (USD)
in 8 rounds
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Latest Funding Round
$6.19 M (USD), Series B
Dec 15, 2025
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Investors
Munich Re
& 7 more
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Employee Count
138
as on Dec 31, 2024
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Funding Insights of Amplify Life Insurance
Amplify Life Insurance has successfully raised a total of $67.09M across 8 strategic funding rounds. The most recent funding activity was a Series B round of $6.19 million completed in December 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 8
- Last Round Series B — $6.2M
- First Round First Round
- Investors Count 8
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec, 2025 | Amount | Series B - Amplify Life Insurance | Valuation |
investors |
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| Jun, 2024 | Amount | Series B - Amplify Life Insurance | Valuation | Crosslink Capital , Anthemis Group | |
| Feb, 2024 | Amount | Series B - Amplify Life Insurance | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Amplify Life Insurance
Amplify Life Insurance has secured backing from 8 investors, including venture fund and institutional investors. Prominent investors backing the company include Munich Re, Anthemis Group and Crosslink Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Venture capital is invested in various sectors by Crosslink Capital.
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Founded Year | Domain | Location | |
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Early and growth-stage startups are funded by Anthemis Group.
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Founded Year | Domain | Location | |
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Multiple sectors are targeted for venture capital investments by Greycroft.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Amplify Life Insurance
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Amplify Life Insurance
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Amplify Life Insurance Comparisons
Competitors of Amplify Life Insurance
Amplify Life Insurance operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as NerdWallet, Insurify, SelectQuote, EverQuote and The Zebra, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
App-based comparison platform for financial products
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| domain | founded_year | HQ Location |
Car insurance quotes are compared via an online platform.
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| domain | founded_year | HQ Location |
Online comparisons of life insurance quotes are facilitated for individuals.
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| domain | founded_year | HQ Location |
Online comparison platform for automotive & other insurances
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| domain | founded_year | HQ Location |
An online platform for comparing insurance quotes is operated.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Amplify Life Insurance
Frequently Asked Questions about Amplify Life Insurance
When was Amplify Life Insurance founded?
Amplify Life Insurance was founded in 2019 and raised its 1st funding round 1 year after it was founded.
Where is Amplify Life Insurance located?
Amplify Life Insurance is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Amplify Life Insurance?
Hanna Wu is the current CEO of Amplify Life Insurance. They have also founded this company.
Is Amplify Life Insurance a funded company?
Amplify Life Insurance is a funded company, having raised a total of $67.09M across 8 funding rounds to date. The company's 1st funding round was a Series B of $16.3M, raised on Mar 01, 2020.
How many employees does Amplify Life Insurance have?
As of Dec 31, 2024, the latest employee count at Amplify Life Insurance is 138.
What does Amplify Life Insurance do?
Amplify Life Insurance was established in 2019 in San Francisco, United States, within the fintech and insurance sector. An online platform is maintained, enabling users to review lists of service providers, evaluate available plans and benefits, obtain customized quotes, and finalize policy approvals digitally. Operations focus on streamlining insurance selection for individuals across the region.
Who are the top competitors of Amplify Life Insurance?
Amplify Life Insurance's top competitors include NerdWallet, Insurify and SelectQuote.
Who are Amplify Life Insurance's investors?
Amplify Life Insurance has 8 investors. Key investors include Munich Re, Anthemis Group, Crosslink Capital, Greycroft, and Moneta VC.
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