About AnalyticsIQ
AnalyticsIQ is a Technology company based in Atlanta (United States) founded in 2007 by Dave Kelly, and was acquired by Alliant Insight in July 2025. It operates as a marketing data and predictive analytics service provider. AnalyticsIQ has raised $15 million across 1 funding round from investors including Alliant Insight and Boathouse Capital. The company has 53 employees. Its chief executive is Dave Kelly. AnalyticsIQ offers products and services including PeopleCore, BusinessCore, and Connection+. Its focus areas include Business Services, IT Services, Analytics and Big Data Analytics. Its legal entity is ANALYTICSIQ, INC. Its competitors include EXL, Tredence, eClerx, Artefact and Quantiphi and 4 more; 7 of its 9 listed competitors have raised funding.
Company details
AnalyticsIQ was founded in 2007 in Atlanta, United States. Custom analytical services, including response modeling and segmentation, are offered through marketing data and predictive analytics. A proprietary database with over 1,500 demographic, psychographic, attitudinal, and econometric attributes is used to access relevant data. Operations focus on sectors such as insurance, retail, automotive, and nonprofits, supporting targeted marketing strategies.
- Headquarters Atlanta, United States
- Employees 53
- Founders Dave Kelly
- Stage Acquired
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website analytics-iq.com
- Social LinkedIn X
- Acquired by Alliant Insight (Jul 2025)
- Legal Name Analyticsiq, Inc.
- Total Equity Funding$15M (USD)
in 1 rounds
- Latest Funding Round$15M (USD), Series A
Aug 2019
- InvestorsAlliant Insight
& 1 more
- Employee Count53
- Acquired byAlliant Insight
(Jul 2025)
Products & Services of AnalyticsIQ
AnalyticsIQ offers a comprehensive portfolio of products and services, including PeopleCore, BusinessCore, and Connection+.
Database with predictive attributes for B2C marketing campaigns.
Provides B2B insights on companies and leaders for sales.
Links B2B and B2C data for comprehensive audience views.
Funding Insights of AnalyticsIQ
AnalyticsIQ has successfully raised a total of $15M through 1 strategic funding round. The most recent funding activity was a Series A round of $15 million completed in August 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $15M
- Total Rounds 1
- Last Round Series A — $15M
- First Round $15M
(Aug 2019)
- Investors Count 1
All 1 funding rounds of AnalyticsIQ with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2019 | $15M | Series A | – | Boathouse Capital | – |
2 investors in total: 2 institutional.
Investors in AnalyticsIQ
AnalyticsIQ has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Alliant Insight and Boathouse Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are focused on multiple sectors. | – | boathousecapital.com | Wayne, United States | |
Data analytics for targeted marketing and credit scoring are provided. | 2002 | alliantinsight.com | New York, United States |
Investor details for AnalyticsIQ
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of AnalyticsIQ
9 people are tracked at AnalyticsIQ (8 in leadership, 1 in team); the tracked headcount is 53.
| Name | Role | Group |
|---|---|---|
Dave Kelly | Founder & CEO | Leadership |
Margo Hock | VP of Digital Partnerships | Leadership |
Louise Ward | Chief Financial And Operating Officer | Leadership |
Scarlett Shipp | CEO | Leadership |
Mike Hattub | Chief Solutions Officer | Leadership |
Zach Hudson | VP of Solutions | Leadership |
Warren Smith | VP Of IT And Engineering | Leadership |
Dylan Irwin | Strategic Account Director - Digital | Leadership |
Gail MacIsaac | SVP | Team |
Complete people profiles for AnalyticsIQ
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Timeline of AnalyticsIQ
3 dated milestones of AnalyticsIQ across 18 years, from founding to its latest funding, stage changes and deals.
- Founded AnalyticsIQ is founded.
- Funding First funding round of $15.0M.
- Exit Acquired by Alliant Insight.
Competitors of AnalyticsIQ
AnalyticsIQ has 9 listed competitors in our database, 7 of them funded. They include EXL, Tredence, eClerx, Artefact and Quantiphi, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| exlservice.com | 1999 | New York, United States | $10M | 21,544 | Analytics and digital solutions for healthcare and banking are provided. | |
| tredence.com | 2013 | San Jose, United States | $205M | – | AI consulting, supply chain, and customer analytics services are provided. | |
| eclerx.com | 2000 | Mumbai, India | – | 5,931 | Provider of business processes, change management, analytics, and data-driven insights services | |
| artefact.com | 1998 | Paris, France | – | 1 | Digital marketing services provider | |
| quantiphi.com | 2013 | Marlborough, United States | $23.5M | 2,670 | Provider of AI and machine learning services | |
| ada-asia.com | 2018 | Singapore | $139.78M | – | Data-driven marketing, analytics, and digital commerce solutions are provided. | |
| dnb.com | 1841 | Jacksonville, United States | $100M | 6,247 | Financial analysis and risk assessment solutions are provided to businesses. | |
| phdata.io | 2014 | Minneapolis, United States | $2.5M | 179 | Provider of end to end services for Data Engineering and Machine Learning | |
| mathco.com | 2016 | Bengaluru, India | $56.41M | 1,163 | AI and analytics services are delivered globally to enterprises. |
Detailed competitors of AnalyticsIQ
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Verified entity values are shown only after access is granted.
Web traffic of AnalyticsIQ
The website of AnalyticsIQ (analytics-iq.com) receives about 2.2K visits a month.
- Monthly visits2.2K
▼ 18.4% vs previous month
Websites whose visitors overlap most with AnalyticsIQ. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| geniusmonkey.com | 100% | 7.4K | #2,098,482 | View details | |
| resonate.com | 65% | 17.7K | #1,435,565 | View details | |
keywebmetrics.com | keywebmetrics.com | 61% | – | – | – |
| callcap.com | 60% | 4.4K | #3,957,157 | View details |
Top companies in IT Services & Operations
10 companies that operate in the same segment as AnalyticsIQ (IT Services & Operations), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cloud orchestration solutions are provided for multi-cloud and device applications. | 1998 | Palo Alto, California, United States | USD 595.83 M | USD 812.05 M | 8,861 | |
A cloud-based platform for incident management software is provided. | 2009 | San Francisco, California, United States | USD 173.6 M | USD 492.55 M | 4,473 | |
Unified IT management is delivered through a cloud-based platform. | 2004 | Santa Clara, California, United States | USD 83.7 M | USD 13.28 B | 26,290 | |
Cloud based platform offering IT operational data and security analytics software | 2003 | San Francisco, California, United States | USD 40 M | USD 2.59 M | 108 | |
Cloud-based enterprise management solutions including backup and recovery are provided. | 2003 | Singapore, Singapore | USD 658 M | – | 1,898 | |
Cloud and application performance management platform is provided. | 2010 | New York, New York, United States | USD 147.19 M | USD 2.68 B | 6,500 | |
Converged data management solutions are provided for backup and recovery. | 2014 | Palo Alto, California, United States | USD 553 M | USD 1.32 B | 5,196 | |
IT backup and recovery solutions are provided via cloud platform. | 2006 | Columbus, Ohio, United States | USD 1.04 B | – | 7,596 | |
IT outsourcing services are delivered across multiple business lines. | 2011 | Bengaluru, Karnataka, India | USD 64.83 M | USD 246.74 M | 5,260 | |
Analytics and digital solutions for healthcare and banking are provided. | 1999 | New York, New York, United States | USD 10 M | USD 2.09 B | 59,500 |
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Related news about Analyticsiq
Complete news archive for AnalyticsIQ
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Frequently Asked Questions about AnalyticsIQ
AnalyticsIQ was founded in 2007 and raised its 1st funding round 12 years after it was founded.
AnalyticsIQ is headquartered in Atlanta, United States. It is registered at Atlanta, Georgia, United States.
Dave Kelly is the current CEO of AnalyticsIQ. They have also founded this company.
AnalyticsIQ is a funded company, having raised a total of $15M across 1 funding round to date. The company's 1st funding round was a Series A of $15M, raised on Aug 2019.
AnalyticsIQ has 53 employees.
AnalyticsIQ was founded in 2007 in Atlanta, United States. Custom analytical services, including response modeling and segmentation, are offered through marketing data and predictive analytics. A proprietary database with over 1,500 demographic, psychographic, attitudinal, and econometric attributes is used to access relevant data. Operations focus on sectors such as insurance, retail, automotive, and nonprofits, supporting targeted marketing strategies.
AnalyticsIQ offers PeopleCore, BusinessCore, and Connection+.
AnalyticsIQ has 2 investors. Key investors include Alliant Insight, and Boathouse Capital.
AnalyticsIQ operates through Analyticsiq, Inc..
Yes. AnalyticsIQ was acquired by Alliant Insight in July 2025.