About Anveya
Anveya is a Consumer company based in Bengaluru (India) founded in 2018 by Saurav Patnaik and Vivek Singh, and was acquired by Ananta Capital in June 2024. Natural beauty and personal care products are sold online. It operates in the Consumer and Healthcare sectors. Anveya has raised $6.57 million across 5 funding rounds from investors including Bella Vita, Rukam Capital and Ananta Capital. The company has 100 employees. Anveya was last valued at $18.01 million in April 2024. Its chief executive, as recorded, is Vivek Singh. Its website anveya.com draws about 25 thousand monthly visits. Its Indian entity Anveya Living Private Limited reported revenue of ₹70.87 Cr. Anveya offers products and services including Temporary Hair Colors, Semi-Permanent Hair Colors, Hair Serum, Hair and Body Mist, and Essential Oils. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Natural. Its competitors include Mamaearth, WOW Skin Science and Juicy Chemistry; 3 of its 3 listed competitors have raised funding.
Company details
Anveya was founded in 2018 in Bengaluru, India, as an internet-first brand focused on natural beauty and personal care. Products for hair, skin, bath and body, home, and kitchen are offered through its platform. Specific items include hair serums, acne kits, curl care solutions, and temporary or semi-permanent hair colors. Operations center on e-commerce distribution within the consumer goods sector.
- Headquarters Bengaluru, India
- Employees 100
- Founders Saurav Patnaik, Vivek Singh
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website anveya.com
- Social LinkedIn Facebook Instagram YouTube
- Acquired by Ananta Capital (Jun 2024)
- Legal Name Anveya Living Private Limited
- Date of Incorporation 22 Jun, 2018
- Jurisdiction Bengaluru, Karnataka, India
- Annual Revenue₹70.87 Cr
FY 2025 · -16% YoY
- Net Loss-₹14.19 Cr
FY 2025 · -20% margin
- EBITDA-₹14.03 Cr
FY 2025 · -20% margin
- Total Equity Funding$6.57M (USD)
in 5 rounds
- Latest Funding Round$3.6M (USD), Series B
Apr 2024
- InvestorsBella Vita
& 46 more
- Employee Count100
- Acquired byAnanta Capital
(Jun 2024)
Associated legal entities of Anveya
Anveya operates through Anveya Living Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Anveya Living Private Limited CIN U74999KA2018PTC114208 | Active | 22 Jun 2018 | Bengaluru, Karnataka | ₹70.9 Cr | 100 | 6 | View details |
Products & Services of Anveya
Anveya offers a comprehensive portfolio of products and services, including Temporary Hair Colors, Semi-Permanent Hair Colors, Hair Serum, Hair and Body Mist, and Essential Oils.
Temporary hair color for one-day use without damage.
Long-lasting hair color with bonding technology.
Serum for nourishing and strengthening hair strands.
Mists for refreshing hair and body scent.
Natural oils like tea tree for therapeutic use.
Pure oils for skin and hair nourishment.
Apps and channels of Anveya
its YouTube channel Anveya has 726 subscribers and 30 videos.
Videos from Anveya
The most watched videos on Anveya's YouTube channel, Anveya (726 subscribers). Click a video to play it here.
More on Anveya.
Funding Insights of Anveya
Anveya has successfully raised a total of $6.57M across 5 strategic funding rounds. The most recent funding activity was a Series B round of $3.6 million completed in April 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6.57M
- Total Rounds 5
- Last Round Series B — $3.6M
- First Round $140,760
(Oct 2019)
- Investors Count 46
All 5 funding rounds of Anveya with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2024 | $3.6M | Series B | $18.01M | Bella Vita Organic | – |
| Mar 2023 | $1.5M | Series A | $32.2M | Rukam Capital | |
| Dec 2021 | $1.06M | Seed | $••••• | Rukam Capital | – |
| Apr 2021 | $267,512 | Angel Round | $••••• | Satyaswaroop Mahapatra | |
| Oct 2019 | $140,760 | Angel Round | $••••• | Sachin Uppal, Vineet Singh |
| Date | Valuation | Stage |
|---|---|---|
| Apr 2024 | $18.01M | •••••••• |
| Mar 2023 | $32.2M | •••••••• |
| Dec 2021 | $••••• | •••••••• |
| Apr 2021 | $••••• | •••••••• |
| Oct 2019 | $••••• | •••••••• |
Full valuation and stage history of Anveya
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $18.01M (Apr 2024). 47 investors in total: 3 institutional and 44 angel.
Investors in Anveya
Anveya has secured backing from 47 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Bella Vita, Rukam Capital and Ananta Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investment in consumer brands, focusing on bold ideas and founders. | 2019 | rukamcapital.com | Delhi, India | |
Private equity fund focused on multiple sectors | 2009 | anantacapital.in | Mumbai, India | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | bellavitaorganic.com | Gurugram, India | |
PA Prakriti Agarwal | unknown_ca4d26490df24f60a | |||
NM Nidhi Maheshwari | unknown_9365946b37d44badb | |||
AG Amit Garg | unknown_1b2ee35ab1494e2ab | |||
AM Abhay Mathur | Angel investor and entrepreneur, focused on tech startups in India. | unknown_2d2e3c050c3949409 | ||
SI Suchai Iyengar | Angel investor, tech enthusiast, supporting Indian startups in SaaS and consumer tech. | unknown_6ef9d9e4cca942008 | ||
RG Rashi Goyal | unknown_f9619c747934483eb | |||
HB Hirok Banerjee | unknown_c6f57a89d51a48daa |
Investor details for Anveya
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Anveya Living Private Limited (Anveya)
Anveya Living Private Limited is the primary company behind Anveya. The board of Anveya Living Private Limited currently have 5 directors; the longest-serving is Saurav Patnaik, appointed in 2018. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Saurav Patnaik DIN 03213341 | Director | 22 Jun 2018 | 8 yrs 4 mo | Anveya Living Private Limited |
| Vivek Singh DIN 07782632 | Director | 22 Jun 2018 | 8 yrs 4 mo | Anveya Living Private Limited |
| Jinay Bharat Jain DIN 10209686 | Director | 23 Apr 2024 | 2 yrs 6 mo | Anveya Living Private Limited |
| Ashutosh Taparia DIN 00178771 | Director | 23 Apr 2024 | 2 yrs 6 mo | Anveya Living Private Limited |
| Durgesh Sahay DIN 10503876 | Director | 01 Jul 2025 | 1 yr 4 mo | Anveya Living Private Limited |
People of Anveya
10 people are tracked at Anveya (3 in leadership, 7 in team); the tracked headcount is 100.
| Name | Role | Group |
|---|---|---|
| Co-Founder & COO | Leadership | |
| Co-Founder & CEO | Leadership | |
Kevin Bagchi | Creative Director | Leadership |
Priya Sharma | Senior Executive CRM | Team |
Himanshu Rawat | Senior Executive – Performance Marketing | Team |
Nitish Dixit | Fragrance Evaluator And Technical Perfumery Consultant | Team |
Balendu Tripathi | Senior Graphic Designer | Team |
Anil Kumar | Senior Manager Accounts | Team |
Akhila Indran Parakkat | Trainee Content Writer | Team |
Manaswini Alvakonda | AGM - Product | Team |
Complete people profiles for Anveya
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
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Verified entity values are shown only after access is granted.
Financials of Anveya
Figures of Anveya Living Private Limited, the primary company behind Anveya, for FY 2025. Revenue was ₹70.87 Cr (-16% year on year). Net loss was -₹14.19 Cr (-20% margin). EBITDA was -₹14.03 Cr (-20% margin). Revenue has grown at a compounded annual rate of +83% over three years and +117% over five years.
- ₹70.87 CrRevenue · FY 2025 · -16% YoY
- -₹14.19 CrNet loss · -20% margin
- -₹14.03 CrEBITDA · -20% margin
- ₹1.7 LakhPaid-up capital
- 100Employees (provident fund records)
- +83%Revenue CAGR, 3 years
- +117%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Anveya Living Private Limited are on its company page.
Detailed financial statements for Anveya
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
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Timeline of Anveya
5 dated milestones of Anveya across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Anveya is founded.
- Funding First funding round of $141K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series B, of $3.6M.
- Exit Acquired by Ananta Capital.
Competitors of Anveya
Anveya has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, WOW Skin Science and Juicy Chemistry.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| buywow.in | 2014 | Bengaluru, India | $98M | 100 | Organic beauty products are offered by an internet-first brand. | |
| juicychemistry.com | 2014 | Coimbatore, India | $7.56M | 52 | Natural skin and hair care products are sold online. |
Detailed competitors of Anveya
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Anveya
The website of Anveya (anveya.com) receives about 24.9K visits a month.
- Monthly visits24.9K
▼ 9.5% vs previous month
Websites whose visitors overlap most with Anveya. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
mypurewater.com | mypurewater.com | 100% | #691,242 | – | |
| ashpveda.com | 84% | 19.2K | #1,380,060 | View details | |
| bodyfirst.in | 84% | View details | |||
| starimaging.in | 84% | 9.6K | #1,661,173 | View details | |
| orgoallnatural.com | 84% | #1,350,577 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 24 similar websites and full traffic analytics for Anveya
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 24 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Anveya (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Anveya
Complete news archive for Anveya
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Frequently Asked Questions about Anveya
Anveya was founded in 2018 and raised its 1st funding round 1 year after it was founded.
Anveya is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Vivek Singh is the CEO of Anveya, as recorded in our data. They have also founded this company.
Anveya is a funded company, having raised a total of $6.57M across 5 funding rounds to date. The company's 1st funding round was a Angel Round of $140.76K, raised on Oct 2019.
Anveya has 100 employees.
The primary company behind Anveya, Anveya Living Private Limited, reported revenue of ₹70.87 Cr for FY 2025, down 16% year on year.
Anveya was founded in 2018 in Bengaluru, India, as an internet-first brand focused on natural beauty and personal care. Products for hair, skin, bath and body, home, and kitchen are offered through its platform. Specific items include hair serums, acne kits, curl care solutions, and temporary or semi-permanent hair colors. Operations center on e-commerce distribution within the consumer goods sector.
Anveya's top competitors include Mamaearth, WOW Skin Science and Juicy Chemistry.
Anveya offers Temporary Hair Colors, Semi-Permanent Hair Colors, Hair Serum, Hair and Body Mist, and 2 more products and services.
Anveya has 47 investors. Key investors include Bella Vita, Rukam Capital, Ananta Capital, Prakriti Agarwal, and Nidhi Maheshwari.
The valuation of Anveya is $18.01M as of Apr 2024.
Anveya operates through Anveya Living Private Limited.