About Apptimize
Apptimize is a company based in Mountain View (United States) founded in 2013 was acquired by Airship in August 2019. Apptimize has raised $18.62 million across 4 funding rounds from investors including Airship, Beenos and Western Technology Investment. Apptimize offers products and services including A/B Testing, Feature Flags, and Cross Platform Optimization. Apptimize operates in a competitive market with competitors including User Testing, AB Tasty, Suzy, dscout and Clicktale, among others.
- Headquarter Mountain View, United States
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Apptimize, Inc.
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Products & Services of Apptimize
Apptimize offers a comprehensive portfolio of products and services, including A/B Testing, Feature Flags, and Cross Platform Optimization.
Platform for running experiments on mobile and web apps
Tool for controlling and rolling out new features safely
System for optimizing interactions across devices and channels
People of Apptimize
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Funding Insights of Apptimize
Apptimize has successfully raised a total of $18.62M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.4 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $12.4M
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First Round
First Round
(20 Aug 2013)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
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| Aug, 2016 | Amount | Series B - Apptimize | Valuation | USVP | |
| Feb, 2015 | Amount | Series A - Apptimize | Valuation | Costanoa |
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| Jan, 2014 | Amount | Seed - Apptimize | Valuation | Y Combinator , a16z |
Investors in Apptimize
Apptimize has secured backing from 16 investors, including venture fund and angel investors. Prominent investors backing the company include Airship, Beenos and Western Technology Investment.
| Investor | Description | Founded Year | Domain | Location |
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VC firm that focuses on early stage investments in the US
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Investments are directed toward early and late-stage tech companies.
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Venture debt is provided globally across multiple sectors.
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Investments & Acquisitions by Apptimize
Financial Statements - Apptimize
Apptimize Comparisons
Competitors of Apptimize
Apptimize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, AB Tasty, Suzy, dscout and Clicktale, among others.
| Company Name | Domain | Founded year | HQ Location | Description |
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Automated usability testing and feedback for mobile experiences is provided.
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Website content is optimized via A/B testing and multivariate analysis.
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Customer targeting and feedback management platform is utilized for insights.
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User feedback is gathered via cloud-based web and mobile platforms.
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AI-based customer experience analytics and visualization are offered.
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Mobile A/B testing, personalization & analytics platform
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Latest news on Apptimize
Frequently Asked Questions about Apptimize
Apptimize was founded in 2013.
Apptimize is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Apptimize is a funded company, having raised a total of $18.62M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.1M, raised on Aug 20, 2013.
Provides AB testing for native Android and iOS applications. Offers a Visual Apptimizer (a what-you-see-is-what-you-get visual editor) and a codeless installation process. Enables mobile developers and product managers alike to push new AB tests to users in real-time without app store approvals. Also offers a programmatic interface that enables app developers to test anything they can code. Other key features include powerful analytics, feature flagging, staged rollout, results segmentation and filtering, and advanced targeting. Y Combinator grad.
Apptimize's top competitors include User Testing, dscout and Wingify.
Apptimize offers A/B Testing, Feature Flags, and Cross Platform Optimization.
Apptimize has 16 investors. Key investors include Airship, Beenos, Western Technology Investment, USVP, and Glynn Capital.