About Apptimize
Apptimize is a company based in Mountain View (United States) founded in 2013 was acquired by Airship in August 2019.. Apptimize has raised $18.62 million across 4 funding rounds from investors including Airship, Beenos and Western Technology Investment. Apptimize offers products and services including A/B Testing, Feature Flags, and Cross Platform Optimization. Apptimize operates in a competitive market with competitors including User Testing, AB Tasty, Suzy, dscout and Clicktale, among others.
- Headquarter Mountain View, United States
-
Sectors
Technology
-
Phone
*********
-
Website
*********
-
Social
*********
- Legal Name Apptimize, Inc.
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Products & Services of Apptimize
Apptimize offers a comprehensive portfolio of products and services, including A/B Testing, Feature Flags, and Cross Platform Optimization. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Platform for running experiments on mobile and web apps
Tool for controlling and rolling out new features safely
System for optimizing interactions across devices and channels
Unlock access to complete
Funding Insights of Apptimize
Apptimize has successfully raised a total of $18.62M across 4 strategic funding rounds. The most recent funding activity was a Series B round of $12.4 million completed in August 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 4
- Last Round Series B — $12.4M
-
First Round
First Round
(20 Aug 2013)
- Investors Count 15
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug, 2016 | Amount | Series B - Apptimize | Valuation | USVP | |
| Feb, 2015 | Amount | Series A - Apptimize | Valuation | Costanoa |
|
| Jan, 2014 | Amount | Seed - Apptimize | Valuation | Y Combinator , a16z |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Apptimize
Apptimize has secured backing from 16 investors, including venture fund and angel investors. Prominent investors backing the company include Airship, Beenos and Western Technology Investment. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
VC firm that focuses on early stage investments in the US
|
Founded Year | Domain | Location | |
|
Investments are directed toward early and late-stage tech companies.
|
Founded Year | Domain | Location | |
|
Venture debt is provided globally across multiple sectors.
|
Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
|
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
|
Founded Year | Domain | Location | |
|
Startup ecosystems are ignited through strategic investments by Signite Partners.
|
Founded Year | Domain | Location | |
|
Venture capital is directed toward companies in multiple sectors.
|
Founded Year | Domain | Location | |
|
Venture capital is invested in cybersecurity, fintech, and AI startups.
|
Founded Year | Domain | Location |
Investments & Acquisitions by Apptimize
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
|
Bionic investment advisor platform
|
2016 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 | ||||
|
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
|
Fine Asian gourmet food is offered by an internet-first restaurant.
|
2016 |
Financial Statements - Apptimize
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
|
| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Apptimize Comparisons
Competitors of Apptimize
Apptimize operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as User Testing, AB Tasty, Suzy, dscout and Clicktale, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Automated usability testing and feedback for mobile experiences is provided.
|
|
| domain | founded_year | HQ Location |
Website content is optimized via A/B testing and multivariate analysis.
|
|
| domain | founded_year | HQ Location |
Customer targeting and feedback management platform is utilized for insights.
|
|
| domain | founded_year | HQ Location |
User feedback is gathered via cloud-based web and mobile platforms.
|
|
| domain | founded_year | HQ Location |
AI-based customer experience analytics and visualization are offered.
|
|
| domain | founded_year | HQ Location |
Mobile A/B testing, personalization & analytics platform
|
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
|
|
| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
|
|
| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
|
|
| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
|
Frequently Asked Questions about Apptimize
When was Apptimize founded?
Apptimize was founded in 2013.
Where is Apptimize located?
Apptimize is headquartered in Mountain View, United States. It is registered at Mountain View, California, United States.
Is Apptimize a funded company?
Apptimize is a funded company, having raised a total of $18.62M across 4 funding rounds to date. The company's 1st funding round was a Seed of $2.1M, raised on Aug 20, 2013.
What does Apptimize do?
Provides AB testing for native Android and iOS applications. Offers a Visual Apptimizer (a what-you-see-is-what-you-get visual editor) and a codeless installation process. Enables mobile developers and product managers alike to push new AB tests to users in real-time without app store approvals. Also offers a programmatic interface that enables app developers to test anything they can code. Other key features include powerful analytics, feature flagging, staged rollout, results segmentation and filtering, and advanced targeting. Y Combinator grad.
Who are the top competitors of Apptimize?
Apptimize's top competitors include User Testing, dscout and Wingify.
What products or services does Apptimize offer?
Apptimize offers A/B Testing, Feature Flags, and Cross Platform Optimization.
Who are Apptimize's investors?
Apptimize has 16 investors. Key investors include Airship, Beenos, Western Technology Investment, USVP, and Glynn Capital.