About Aptimus
Aptimus is a Media & Entertainment company based in San Francisco (United States) founded in 1994, and was acquired by Apollo Group in August 2007. An online advertising network is operated for direct marketing advertisers. Aptimus offers products and services including Bachelor's Degrees in Business, Master's Degrees in Healthcare, and Certificates in Information Technology. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is Aptimus, Inc. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Founded in 1994 in San Francisco, United States, Aptimus operates an advertising network that distributes ads for direct marketing through third-party websites. Focus areas include personal finance, electronics, health and fitness, games, hobbies, news, and online communities. A dynamic revenue optimization software platform is provided. The company, formerly FreeShop International, Inc., was renamed Aptimus, Inc. in 2000 and acquired by Apollo Group Inc. in 2007.
- Headquarters San Francisco, United States
- Stage Acquired
- SectorsMedia & Entertainment
- Website aptimus.com
- Social LinkedIn
- Acquired by Apollo Group (Aug 2007)
- Legal Name Aptimus, Inc
- Latest Funding Round$9.4M (USD), Post-IPO
Mar 2005
- Investors
- Acquired byApollo Group
(Aug 2007)
Products & Services of Aptimus
Aptimus offers a comprehensive portfolio of products and services, including Bachelor's Degrees in Business, Master's Degrees in Healthcare, and Certificates in Information Technology.
Undergraduate programs focused on business skills for career advancement
Graduate courses in healthcare management for professionals
Short programs providing IT skills for job enhancement
Funding Insights of Aptimus
- Total Rounds 1
- Last Round Post-IPO — $9.4M
- First Round $9.4M
(Mar 2005)
All 1 funding rounds of Aptimus with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar 2005 | $9.4M | Post-IPO | – | – | – |
1 investors in total: 1 institutional.
Investors in Aptimus
Aptimus has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Apollo Education.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Higher education is delivered through distance learning and subsidiaries. | 1973 | apollo.edu | Phoenix, United States |
Investor details for Aptimus
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Aptimus
4 dated milestones of Aptimus across 13 years, from founding to its latest funding, stage changes and deals.
- Founded Aptimus is founded.
- IPO Lists on the stock exchange (IPO).
- Funding First funding round of $9.4M.
- Exit Acquired by Apollo Group.
Competitors of Aptimus
Aptimus has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Aptimus
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Aptimus (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Aptimus
Aptimus was founded in 1994 and raised its 1st funding round 11 years after it was founded.
Aptimus is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Founded in 1994 in San Francisco, United States, Aptimus operates an advertising network that distributes ads for direct marketing through third-party websites. Focus areas include personal finance, electronics, health and fitness, games, hobbies, news, and online communities. A dynamic revenue optimization software platform is provided. The company, formerly FreeShop International, Inc., was renamed Aptimus, Inc. in 2000 and acquired by Apollo Group Inc. in 2007.
Aptimus offers Bachelor's Degrees in Business, Master's Degrees in Healthcare, and Certificates in Information Technology.
Aptimus has 1 investor. Key investors include Apollo Education.
Aptimus operates through Aptimus, Inc.
Yes. Aptimus was acquired by Apollo Group in August 2007.