Apture

San Francisco, United States Founded: 2007 • Age: 19 yrs Acquired By Google
Transforms flat web pages into interactive multimedia experiences for users.

About Apture

Apture is a company based in San Francisco (United States) founded in 2007 by Can Sar and Tristan Harris was acquired by Google in November 2011. It operates as a SaaS. Apture has raised $4.6 million across 2 funding rounds from investors including Google, Clearstone Venture Partners and Paul Maritz. Apture offers products and services including Apture Tool. Apture operates in a competitive market with competitors including Linkup and ConstantLink, among others.

  • Headquarter San Francisco, United States
  • Founders Can Sar, Tristan Harris
  • Sectors
    Technology
    Media & Entertainment
  • Email
    ***********
  • Phone
    *********
  • Website
    *********
  • Legal Name Apture, Inc
Operational Areas
Technology → Digital Content Creation
Media & Entertainment → Marketing, Advertising & Adtech
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $4.6 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4.1 M (USD), Series A

    Mar 17, 2009

  • Investors
    Google

    & 2 more

  • Employee Count
    Employee Count
  • Acquired by
    Google

    (Nov 10, 2011)

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Products & Services of Apture

Apture offers a comprehensive portfolio of products and services, including Apture Tool. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Software for adding interactive multimedia to web pages.

Funding Insights of Apture

Apture has successfully raised a total of $4.6M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4.1 million completed in March 2009. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series A — $4.1M
  • First Round

    (01 Jul 2007)

  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Mar, 2009 Amount Series A - Apture Valuation

investors

Jul, 2007 Amount Angel Round - Apture Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Apture

Apture has secured backing from 3 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Google, Clearstone Venture Partners and Paul Maritz. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Angel
Investor Description Founded Year Domain Location
Early-stage US companies are invested in by Clearstone Venture Partners.
Founded Year Domain Location
A technology company offering products and services, including search engine, cloud computing, advertising, email, productivity software, and more
Founded Year Domain Location

Paul Maritz

-
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Apture

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Apture

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Apture Comparisons

Employees
+
Add Comparison
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Competitors of Apture

Apture operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Linkup and ConstantLink, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Linkup is recognized for providing advanced AI-powered web search solutions.
domain founded_year HQ Location
Provides SaaS-based software for secondary link management tailored to book publishers.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Apture

Frequently Asked Questions about Apture

When was Apture founded?

Apture was founded in 2007.

Where is Apture located?

Apture is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.

Who is the current CEO of Apture?

Tristan Harris is the current CEO of Apture. They have also founded this company.

Is Apture a funded company?

Apture is a funded company, having raised a total of $4.6M across 2 funding rounds to date. The company's 1st funding round was a Angel Round of $500K, raised on Jul 01, 2007.

What does Apture do?

Apture develops tools that convert standard web pages into interactive multimedia platforms, allowing users to engage with content through visual and audio elements. The company has enhanced over a billion pages by providing software solutions that add depth to online reading. Operating likely in the US, Apture focused on web innovation and user experience improvements. It was acquired by Google to integrate with the Chrome team, expanding its reach in web technologies. No specific clients are mentioned.

Who are the top competitors of Apture?

Apture's top competitors include Linkup and ConstantLink.

What products or services does Apture offer?

Apture offers Apture Tool.

Who are Apture's investors?

Apture has 3 investors. Key investors include Google, Clearstone Venture Partners, and Paul Maritz.

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