About Arma Karma
Arma Karma is a company based in Colchester (United Kingdom) founded in 2019 by Chris Frogner and Ben Smyth was acquired by Bspoke Group in March 2025. The company has 5 employees. Arma Karma offers products and services including Phone Insurance, Laptop Insurance, Tablet Insurance, Smartwatch Insurance, and Jewellery Insurance. Arma Karma operates in a competitive market with competitors including Superscript, Esure, QMetric Group, Ripe Thinking and CFC, among others.
- Headquarter Colchester, United Kingdom
- Employees 5
- Founders Chris Frogner, Ben Smyth
- SectorsFinancial Services
- Website category Finance · Insurance
- Emailβ’β’β’β’β’β’β’β’
- Website armakarma.insure
- Social LinkedIn X Facebook Instagram Threads
- Acquired by Bspoke Group (Mar 2025)
- Legal Name Arma Karma Limited
- Date of Incorporation 17 May, 2019
- Jurisdiction COLCHESTER, ENGLAND
- Investors
- Employee Count5
- Acquired byBspoke Group
(Mar 2025)
Products & Services of Arma Karma
Arma Karma offers a comprehensive portfolio of products and services, including Phone Insurance, Laptop Insurance, Tablet Insurance, Smartwatch Insurance, and Jewellery Insurance.
Monthly subscription for protecting mobile phones.
Coverage for laptops against damage and loss.
Subscription plan for tablet protection.
Insurance for smartwatches and wearable devices.
Monthly coverage for personal jewelry items.
Investors in Arma Karma
Arma Karma has secured backing from 1 investor. Prominent investors backing the company include Bspoke Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-class niche and specialist insurance is provided via MGA businesses. | 2022 | bspokegroup.co.uk | Leeds, United Kingdom |
Investor details for Arma Karma
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People of Arma Karma
2 people are tracked at Arma Karma (2 in leadership); the tracked headcount is 5.
| Name | Role | Group |
|---|---|---|
Chris Frogner | Co-Founder & CFO | Leadership |
Ben Smyth | Co-Founder & CEO | Leadership |
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Timeline of Arma Karma
2 dated milestones of Arma Karma across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Arma Karma is founded.
- Exit Acquired by Bspoke Group.
Competitors of Arma Karma
Arma Karma operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Superscript, Esure, QMetric Group, Ripe Thinking and CFC, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| gosuperscript.com | 2015 | London, United Kingdom | $79.76M | 16 | Online insurance is offered to small businesses and freelancers. | |
| esure.com | 2000 | Reigate, United Kingdom | – | – | Insurance provider for car, travel | |
| qmetric.co.uk | 2010 | London, United Kingdom | $9.02M | 338 | Insurance provider | |
| ripethinking.co.uk | 1998 | Manchester, United Kingdom | – | 98 | Property and casualty insurance is provided via an online platform. | |
| cfcunderwriting.com | 1999 | London, United Kingdom | – | 5 | Online health and P&C insurance is provided for businesses. | |
| quotemehappy.com | 2011 | London, United Kingdom | – | – | Provides app-based insurance services for cars and homes, offering convenient coverage options. | |
| whoopsie.uk | 2019 | Truro, United Kingdom | – | – | Operates an internet-first platform for property and casualty insurance. | |
| backmeup.co.uk | 2016 | Eastleigh, United Kingdom | – | – | Mobile-first insurance provider for personal belongings. | |
| swiftcover.com | 2005 | Cobham, United Kingdom | – | – | Provides online quotes and policy management for car, home, and van insurance services. |
Detailed competitors of Arma Karma
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Web traffic of Arma Karma
The website of Arma Karma (armakarma.insure) receives about 16.7K visits a month and ranks #1,952,511 among all websites worldwide, #6,311 in Insurance.
- Monthly visits16.7K
▲ 46.6% vs previous month
- Unique visitors5.1K
per month
- Global rank#1,952,511
among all websites
- Category rank#6,311
Finance · Insurance
- Bounce rate49%
- Pages per visit2.0
- Average visit1 min 34 sec
- DevicesDesktop 14% Β· Mobile 86%
Websites whose visitors overlap most with Arma Karma. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| homeprotect.co.uk | 100% | 287.3K | #203,416 | View details |
Latest news on Arma Karma
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Similar companies to Arma Karma
10 companies that operate in the same segment as Arma Karma (Insurance Providers), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
General and life insurance products are provided across multiple categories. | 2016 | Bengaluru, Karnataka, India | USD 466.54 M | USD 1.12 B | 4,530 | |
Insurance products for vehicles, health, travel, and life are offered. | 2016 | Bengaluru, Karnataka, India | USD 655.23 M | USD 216.04 M | 461 | |
Provider of a cloud-based platform for life and P&C insurance | 2015 | New York, New York, United States | USD 643.86 M | USD 615.2 M | 1,240 | |
App-based health insurance is offered to individuals and businesses. | 2016 | Paris, France | USD 863.12 M | – | – | |
Online small business insurance policies are provided. | 2016 | Palo Alto, California, United States | USD 1.2 B | – | – | |
App-based comparison platform for financial products | 2009 | San Francisco, California, United States | USD 123.3 M | USD 836.6 M | 650 | |
Homeowners insurance coverage is delivered via an online platform. | 2015 | Palo Alto, California, United States | USD 709.36 M | USD 468.6 M | 478 | |
Online health insurance is provided to individuals and businesses. | 2012 | New York, New York, United States | USD 1.63 B | USD 11.7 B | 2,400 | |
Insurance plans are compared and purchased via an online marketplace. | 2008 | Gurugram, Haryana, India | – | – | – | |
Provider of protection plans and repair services for gadgets and appliances | 2011 | Mumbai, Maharashtra, India | USD 53.15 M | USD 35.77 M | 336 |
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Frequently Asked Questions about Arma Karma
Arma Karma was founded in 2019.
Arma Karma is headquartered in Colchester, United Kingdom.
Ben Smyth is the current CEO of Arma Karma. They have also founded this company.
Arma Karma has 5 employees.
Subscription-based PC insurance platform for individuals. It offers quotes for phones, tablets, laptops, bikes, jewellery, sports equipment, musical instruments, and more. It also offers online claims settlement services.
Arma Karma's top competitors include Superscript, Esure and QMetric Group.
Arma Karma offers Phone Insurance, Laptop Insurance, Tablet Insurance, Smartwatch Insurance, and Jewellery Insurance.
Arma Karma has 1 investor. Key investors include Bspoke Group.
Arma Karma operates through Arma Karma Limited.
Yes. Arma Karma was acquired by Bspoke Group in March 2025.

