About Bspoke Group
Bspoke Group is a company based in Leeds (United Kingdom) founded in 2022 was acquired by NFP in August 2025. Bspoke Group has completed 2 acquisitions, including Arma Karma and Miramar Underwriting. Bspoke Group offers products and services including Bspoke Underwriting, Bspoke Commercial, Bspoke Sports & Leisure, and Bspoke Lifestyle. Bspoke Group operates in a competitive market with competitors including Aviva, RAC, Lloyd’s, Athora and Hamilton Group, among others.
- Headquarter Leeds, United Kingdom
- SectorsFinancial Services
- Email••••••••
- Website bspokegroup.co.uk
- Social LinkedIn X
- Acquired by NFP (Aug 2025)
- Legal Name Bspoke Insurance Group Ltd
- Investors
- Investments & AcquisitionsArma Karma
& 1 more
- Acquired byNFP
(Aug 2025)
Products & Services of Bspoke Group
Bspoke Group offers a comprehensive portfolio of products and services, including Bspoke Underwriting, Bspoke Commercial, Bspoke Sports & Leisure, and Bspoke Lifestyle.
Underwriting for various business risks and policies
Commercial insurance solutions for brokers and businesses
Coverage for sports and leisure activities and risks
Personal insurance for lifestyle and private clients
Investors in Bspoke Group
Bspoke Group has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NFP.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Personal, property, casualty, and retirement insurance advisory services are provided. | 1998 | nfp.com | New York, United States |
Investor details for Bspoke Group
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People of Bspoke Group
9 people are tracked at Bspoke Group (8 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Tim Smyth | CEO | Leadership |
David Anson | Head Of Group IT Infrastructure And Operations | Leadership |
Paul Miller | Finance Business Partner | Leadership |
Craig Hunter | Group COO | Leadership |
Richard Walker | Group Head Of Product | Leadership |
Andy Drake | Group Information Technology Director | Leadership |
Deirdre Donovan | Group Propositions & Communications Director | Leadership |
Gareth Shann | Group Director Of Data & Analytics | Leadership |
Mark Downey | Project Analyst | Team |
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Investments & Acquisitions by Bspoke Group
Bspoke Group has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Arma Karma and Miramar Underwriting.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Subscription-based P&C insurance platform for individuals | armakarma.insure | Colchester, United Kingdom | 2019 | Mar 2025 | •••• | |
Personal and commercial property insurances are wholesaled in the UK. | miramaruw.co.uk | London, United Kingdom | 2009 | May 2023 | •••• |
Complete acquisition details for Bspoke Group
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Timeline of Bspoke Group
4 dated milestones of Bspoke Group across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Bspoke Group is founded.
- Acquisition Acquires Miramar Underwriting.
- Acquisition Acquires Arma Karma.
- Exit Acquired by NFP.
Competitors of Bspoke Group
Bspoke Group operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Aviva, RAC, Lloyd’s, Athora and Hamilton Group, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| aviva.com | 1696 | London, United Kingdom | – | 27,873 | Insurance and asset management services are offered in multiple regions. | |
| rac.co.uk | 1897 | Walsall, United Kingdom | $20.37M | 410 | Vehicle parts and accessories are sold via an online platform. | |
| lloyds.com | 1688 | London, United Kingdom | $500M | – | Insurance carrier services are provided globally by Lloyd’s. | |
| athora.com | 2014 | Pembroke, United Kingdom | $3.95B | 1 | Insurance services are provided by Athora in the United Kingdom. | |
| hamiltongroup.com | 2013 | Bermuda | $250M | – | P&C insurance and reinsurance services are provided by Hamilton Group. | |
| bluekc.com | 1938 | Kansas, United States | – | 1,596 | Provides health insurance plans for individuals, families, employers, and Medicare recipients. | |
| awac.com | 2001 | Zug, Switzerland | – | 785 | Diversified insurance products including casualty, motor, and liability are offered. | |
| partnerre.com | 1993 | Zurich, Switzerland | – | – | Provider of life, health, property, casualty, aviation, marine and other insurance services |
Detailed competitors of Bspoke Group
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Web traffic of Bspoke Group
The website of Bspoke Group (bspokegroup.co.uk) receives about 3K visits a month.
- Monthly visits3K
▲ 97.1% vs previous month
Latest news on Bspoke Group
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Similar companies to Bspoke Group
10 companies that operate in the same segment as Bspoke Group (Insurance & Risk Management), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Vehicle parts and accessories are sold via an online platform. | 1897 | Walsall, West Midlands, United Kingdom | USD 20.37 M | – | – | |
Health insurance plans are offered for individuals and families. | 2006 | Chennai, Tamil Nadu, India | USD 783.29 M | USD 1.9 B | 15,820 | |
Life, health, and general insurance services are provided across India. | 2001 | Mumbai, Maharashtra, India | USD 306.52 M | USD 2.88 B | 16,700 | |
Financial solutions including loans and insurance are offered. | 2007 | Pune, Maharashtra, India | – | USD 15.24 B | 126 | |
Life Insurance joint venture between SBI and BNP Paribas Cardiff | 2000 | Mumbai, Maharashtra, India | USD 264 M | USD 14.28 B | 26,360 | |
Insurance, banking, and wealth management services are provided worldwide. | 1816 | Paris, France | – | USD 128.35 B | 100,040 | |
Investment advisory, insurance distribution, and risk management services are provided. | 1998 | Chicago, Illinois, United States | USD 1.6 B | – | – | |
Financial institution offering insurance & transaction services | 1847 | Jacksonville, United States | USD 500 M | USD 14.51 B | 23,530 | |
Integrated healthcare services and coverage are provided nationwide. | 1945 | United States | – | – | – | |
Cloud-based employee benefits administration solutions are delivered. | 1998 | West Des Moines, Iowa, United States | USD 65.16 M | – | – |
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Frequently Asked Questions about Bspoke Group
Bspoke Group was founded in 2022.
Bspoke Group is headquartered in Leeds, United Kingdom. It is registered at Leeds, England, United Kingdom.
Tim Smyth is the current CEO of Bspoke Group.
Bspoke Group was established in 2022 in Leeds, United Kingdom. Multiple niche and specialist managing general agent (MGA) insurance businesses are encompassed within the group. Support is provided by A rated insurers. A range of insurance solutions is delivered across various classes, with operations centered in the insurance sector. Specialized coverage is extended to targeted markets from the UK base.
Bspoke Group offers Bspoke Underwriting, Bspoke Commercial, Bspoke Sports & Leisure, and Bspoke Lifestyle.
Bspoke Group has made 2 acquisitions, including Arma Karma, and Miramar Underwriting.
Bspoke Group has 1 investor. Key investors include NFP.
Bspoke Group operates through Bspoke Insurance Group Ltd.
Yes. Bspoke Group was acquired by NFP in August 2025.