About Armitage Pet Care
Armitage Pet Care is a company based in Colwick (United Kingdom) founded in 2017 was acquired by Spectrum Brands in October 2020.. The company has 82 employees as of September 30, 2021. Armitage Pet Care offers products and services including Good Boy Pet Treats and Meowee! Cat Treats.
- Headquarter Colwick, United Kingdom
- Employees 82 as on 30 Sep, 2021
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Armitages Pet Products Limited
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Annual Revenue
$131.92 M (USD)55as on Sep 30, 2021
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Net Profit
$14.47 M (USD)50as on Sep 30, 2021
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EBITDA
$16.33 M (USD)49as on Sep 30, 2021
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Latest Funding Round
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Investors
Spectrum Brands
& 2 more
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Employee Count
82
as on Sep 30, 2021
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Acquired by
Spectrum Brands
(Oct 26, 2020)
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Products & Services of Armitage Pet Care
Armitage Pet Care offers a comprehensive portfolio of products and services, including Good Boy Pet Treats and Meowee! Cat Treats. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Premium treats designed for dogs to promote play and nutrition.
Varied textures and flavors for cats to enhance entertainment and health.
Funding Insights of Armitage Pet Care
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
- First Round First Round
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2017 | Amount | Private Equity Round - Armitage Pet Care | Valuation |
investors |
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| Sep, 2017 | Amount | Debt – Conventional - Armitage Pet Care | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Armitage Pet Care
Armitage Pet Care has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Spectrum Brands, Rutland Partners and Crescent Capital Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Rutland Partners is engaged in private equity investments in the UK mid-market.
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Founded Year | Domain | Location | |
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Crescent Capital Partners is engaged in private equity and asset management.
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Founded Year | Domain | Location | |
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Home essentials, pet supplies, and pest control products are manufactured.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Armitage Pet Care
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Armitage Pet Care
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Armitage Pet Care Comparisons
Competitors of Armitage Pet Care
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Armitage Pet Care
Frequently Asked Questions about Armitage Pet Care
When was Armitage Pet Care founded?
Armitage Pet Care was founded in 2017.
Where is Armitage Pet Care located?
Armitage Pet Care is headquartered in Colwick, United Kingdom. It is registered at Colwick, Nottinghamshire, United Kingdom.
Who is the current CEO of Armitage Pet Care?
Mark Andrews is the current CEO of Armitage Pet Care.
How many employees does Armitage Pet Care have?
As of Sep 30, 2021, the latest employee count at Armitage Pet Care is 82.
What is the annual revenue of Armitage Pet Care?
Annual revenue of Armitage Pet Care is $131.92M as on Sep 30, 2021.
What does Armitage Pet Care do?
Armitage Pet Care was founded in 2017 and is based in Colwick, United Kingdom. The company is engaged in the pet care sector, where production and marketing of pet food and treats occur under owned brands including Wafcol, Rotastak, Algarde, and Wildbird. Distribution is handled worldwide via a network of partners, supporting international reach in the industry.
What products or services does Armitage Pet Care offer?
Armitage Pet Care offers Good Boy Pet Treats and Meowee! Cat Treats.
Who are Armitage Pet Care's investors?
Armitage Pet Care has 3 investors. Key investors include Spectrum Brands, Rutland Partners, and Crescent Capital Partners.