About ASAP bars
ASAP bars is a Retail company based in Bengaluru (India) founded in 2014 by Kanupradeep Subramanian and Srishti Shaw. Platform offering healthy snacks. ASAP bars has raised $2.29 million across 4 funding rounds from investors including Parle, Bhookanch Business Services and Pearltri Business. The company has 4 employees. ASAP bars was last valued at $11.44 million in July 2020. Its chief executive, as recorded, is Kanupradeep Subramanian. Its Indian entity Wimwi Foods Private Limited reported revenue of ₹2.5 Lakh. Its focus areas include Food and Agriculture Tech, Online Grocery, B2C Ecommerce and Snacks and Convenience Food. Its competitors include Yoga Bar, True Elements and Troo Good; 3 of its 3 listed competitors have raised funding.
Company details
ASAP bars was founded in 2014 in Bengaluru, India, within the healthy food sector. A digital platform is operated to deliver quick snacking options, where products such as granola bars, muesli, and similar items in various flavors are provided. Operations focus on convenient access to nutritious snacks for consumers in the region, supporting everyday dietary needs through an e-commerce model.
- Headquarters Bengaluru, India
- Employees 4
- Founders Kanupradeep Subramanian, Srishti Shaw
- Stage Minicorn
- SectorsRetail
- Website biteasap.com
- Social LinkedIn X Facebook
- Legal Name Wimwi Foods Private Limited
- Date of Incorporation 31 Mar, 2014
- Jurisdiction Ahmedabad, Gujarat, India
- Annual Revenue₹2.5 Lakh
FY 2024 · -99% YoY
- Net Loss-₹59.5 Lakh
FY 2024 · -2421% margin
- EBITDA-₹47.1 Lakh
FY 2024 · -1914% margin
- Total Equity Funding$2.29M (USD)
in 4 rounds
- Latest Funding Round$997.22K (USD), Series A
Jul 2020
- InvestorsParle
& 5 more
- Employee Count4
Associated legal entities of ASAP bars
ASAP bars operates through Wimwi Foods Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Wimwi Foods Private Limited CIN U15122GJ2014PTC079489 | Active | 31 Mar 2014 | Ahmedabad, Gujarat | ₹0.0 Cr | 4 | 2 | View details |
Funding Insights of ASAP bars
ASAP bars has successfully raised a total of $2.29M across 4 strategic funding rounds. The most recent funding activity was a Series A round of $997.22 thousand completed in July 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.29M
- Total Rounds 4
- Last Round Series A — $997,215
- First Round $76,080
(Oct 2015)
- Investors Count 6
All 4 funding rounds of ASAP bars with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2020 | $997,215 | Series A | $11.44M | Parle Products | – |
| Nov 2018 | $1.02M | Series A | $3.23M | Parle Products | – |
| May 2017 | $194,352 | Seed | $••••• | Bhookanch Business Services, Pearltri Business | – |
| Oct 2015 | $76,080 | Seed | $••••• | Wellknown Worldwide |
| Date | Valuation | Stage |
|---|---|---|
| Jul 2020 | $11.44M | •••••••• |
| Nov 2018 | $3.23M | •••••••• |
| May 2017 | $••••• | •••••••• |
Full valuation and stage history of ASAP bars
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $11.44M (Jul 2020). 6 investors in total: 5 institutional and 1 angel.
Investors in ASAP bars
ASAP bars has secured backing from 6 investors, including institutional and angel investors. Prominent investors backing the company include Parle, Bhookanch Business Services and Pearltri Business.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Food and beverages products are manufactured by Parle Products. | 1929 | parleproducts.com | Mumbai, India | |
Software development, testing, and ERP solutions are provided. | bhookanchbusinessservices.tcc.mode | Chennai, India | ||
Limited information available | pearltribusinessservice.tcc.mode | Chennai, India | ||
Startup incubator | ciie.co | Ahmedabad, India | ||
Limited information is available on core activities. | wellknownworldwide.tcc.mode | Ahmedabad, India | ||
SJ Siddharth Jain | unknown_963964b635424972a |
Investor details for ASAP bars
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Board of directors of Wimwi Foods Private Limited (ASAP bars)
Wimwi Foods Private Limited is the primary company behind ASAP bars. The board of Wimwi Foods Private Limited currently have 2 directors; the longest-serving is Srishti Shaw, appointed in 2014. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Srishti Shaw DIN 06849418 | Director | 31 Mar 2014 | 12 yrs 7 mo | Wimwi Foods Private Limited |
| Haresh Gopaldas Doshi DIN 00721503 | Additional Director | 19 Feb 2024 | 2 yrs 8 mo | Wimwi Foods Private Limited |
People of ASAP bars
2 people are tracked at ASAP bars (2 in leadership); the tracked headcount is 4.
| Name | Role | Group |
|---|---|---|
Kanupradeep Subramanian | Co-Founder & CEO | Leadership |
| Co-Founder & Director | Leadership |
Complete people profiles for ASAP bars
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of ASAP bars
Figures of Wimwi Foods Private Limited, the primary company behind ASAP bars, for FY 2024. Revenue was ₹2.5 Lakh (-99% year on year). Net loss was -₹59.5 Lakh (-2421% margin). EBITDA was -₹47.1 Lakh (-1914% margin). Revenue has grown at a compounded annual rate of -81% over three years and -49% over five years.
- ₹2.5 LakhRevenue · FY 2024 · -99% YoY
- -₹59.5 LakhNet loss · -2421% margin
- -₹47.1 LakhEBITDA · -1914% margin
- ₹13.7 LakhPaid-up capital
- 4Employees (provident fund records)
- -81%Revenue CAGR, 3 years
- -49%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Wimwi Foods Private Limited are on its company page.
Detailed financial statements for ASAP bars
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Timeline of ASAP bars
4 dated milestones of ASAP bars across 6 years, from founding to its latest funding, stage changes and deals.
- Founded ASAP bars is founded.
- Funding First funding round of $76K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Series A, of $997K.
Competitors of ASAP bars
ASAP bars has 3 listed competitors in our database, 3 of them funded. They include Yoga Bar, True Elements and Troo Good.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yogabars.in | 2014 | Bengaluru, India | $23.62M | 257 | Protein-based food products are offered via an online platform. | |
| true-elements.com | 2013 | Pune, India | $3.38M | 580 | Health snacks and supplements are manufactured and marketed. | |
| troogood.com | 2018 | Hyderabad, India | $17.02M | 63 | Millet-based snack foods are offered via an internet-first brand. |
Detailed competitors of ASAP bars
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Food & Grocery Retail
3 companies that operate in the same segment as ASAP bars (Food & Grocery Retail) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Food and grocery items are ordered via an online network. | 2014 | Bengaluru, Karnataka, India | USD 3.54 B | USD 2.46 B | 4,488 | |
Personal and household products are delivered via an e-commerce platform. | 2011 | Bengaluru, Karnataka, India | USD 943.07 M | USD 1.17 B | 22,095 | |
Instant delivery of groceries and essentials is facilitated online. | 2013 | Gurugram, Haryana, India | USD 757.52 M | 11,913 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Asap Bars
Complete news archive for ASAP bars
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about ASAP bars
ASAP bars was founded in 2014 and raised its 1st funding round 1 year after it was founded.
ASAP bars is headquartered in Bengaluru, India. It is registered at Bengaluru, Karnataka, India.
Kanupradeep Subramanian is the CEO of ASAP bars, as recorded in our data. They have also founded this company.
ASAP bars is a funded company, having raised a total of $2.29M across 4 funding rounds to date. The company's 1st funding round was a Seed of $76.08K, raised on Oct 2015.
ASAP bars has 4 employees.
The primary company behind ASAP bars, Wimwi Foods Private Limited, reported revenue of ₹2.5 Lakh for FY 2024, down 99% year on year.
ASAP bars was founded in 2014 in Bengaluru, India, within the healthy food sector. A digital platform is operated to deliver quick snacking options, where products such as granola bars, muesli, and similar items in various flavors are provided. Operations focus on convenient access to nutritious snacks for consumers in the region, supporting everyday dietary needs through an e-commerce model.
ASAP bars's top competitors include Yoga Bar, Troo Good and True Elements.
ASAP bars has 6 investors. Key investors include Parle, Bhookanch Business Services, Pearltri Business, CIIE, and Siddharth Jain.
The valuation of ASAP bars is $11.44M as of Jul 2020.
ASAP bars operates through Wimwi Foods Private Limited.
The legal entities of ASAP bars currently have 2 directors, including Srishti Shaw, Haresh Gopaldas Doshi.