About AU World Store
AU World Store is a Consumer company based in Mumbai (India) founded in 2021. Makeup and skincare products are provided for diverse beauty needs. It operates on a Direct-to-Consumer (D2C) model in Consumer and Healthcare sectors. The company has 74 employees. Its Indian entity Auric Beauty Products Private Limited reported revenue of ₹19.06 Cr. AU World Store offers products and services including Auric Kajal, Aureana Brightening Moisturizer, and Auric Nail Lacquer. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
AU World Store is involved in the retail of makeup and skincare products under brands like Auric and Aureana. The company is focused on meeting the daily beauty needs of Indian women. A wide range of products, including foundation, kajal, lipstick, cleansers, and moisturizers, are offered. Operations are centered in the personal care and cosmetics sector with an emphasis on value-added solutions.
- Headquarters Mumbai, India
- Employees 74
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website theauworld.com
- Social LinkedIn
- Legal Name Auric Beauty Products Pvt. Ltd.
- Date of Incorporation 15 Jan, 2019
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹19.06 Cr
FY 2024 · -24% YoY
- Net Loss-₹16.97 Cr
FY 2024 · -89% margin
- EBITDA-₹14.83 Cr
FY 2024 · -78% margin
- Employee Count74
Associated legal entities of AU World Store
AU World Store operates through Auric Beauty Products Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Auric Beauty Products Private Limited CIN U51900MH2019PTC319629 | Active | 15 Jan 2019 | Mumbai, Maharashtra | ₹19.1 Cr | 74 | 2 | View details |
Products & Services of AU World Store
AU World Store offers a comprehensive portfolio of products and services, including Auric Kajal, Aureana Brightening Moisturizer, and Auric Nail Lacquer.
Eye makeup product used for defining and enhancing eyes.
Moisturizing cream used for brightening and hydrating skin.
Nail polish used for coloring and decorating nails.
Board of directors of Auric Beauty Products Private Limited (AU World Store)
Auric Beauty Products Private Limited is the primary company behind AU World Store. The board of Auric Beauty Products Private Limited currently have 2 directors; the longest-serving is Aishwarya Anand Bendre, appointed in 2019. 5 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Aishwarya Anand Bendre DIN 08332474 | Managing Director | 15 Jan 2019 | 7 yrs 9 mo | Auric Beauty Products Private Limited |
| Nitin Jain DIN 07589910 | Director | 14 Aug 2019 | 7 yrs 2 mo | Auric Beauty Products Private Limited |
People of AU World Store
1 people are tracked at AU World Store (1 in leadership); the tracked headcount is 74.
| Name | Role | Group |
|---|---|---|
| Managing Director | Leadership |
Complete people profiles for AU World Store
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of AU World Store
Figures of Auric Beauty Products Private Limited, the primary company behind AU World Store, for FY 2024. Revenue was ₹19.06 Cr (-24% year on year). Net loss was -₹16.97 Cr (-89% margin). EBITDA was -₹14.83 Cr (-78% margin). Revenue has grown at a compounded annual rate of +42% over three years.
- ₹19.06 CrRevenue · FY 2024 · -24% YoY
- -₹16.97 CrNet loss · -89% margin
- -₹14.83 CrEBITDA · -78% margin
- ₹29 LakhPaid-up capital
- 74Employees (provident fund records)
- +42%Revenue CAGR, 3 years
Balance sheet, profit and loss, cash flow and ratios of Auric Beauty Products Private Limited are on its company page.
Detailed financial statements for AU World Store
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of AU World Store
AU World Store has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of AU World Store
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of AU World Store
Websites that share an audience with AU World Store (theauworld.com).
Websites whose visitors overlap most with AU World Store. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| starsindia.net | 99% | 2K | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as AU World Store (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Frequently Asked Questions about AU World Store
AU World Store was founded in 2021.
AU World Store is headquartered in Mumbai, India. It is registered at Mumbai, Maharashtra, India.
AU World Store has 74 employees.
The primary company behind AU World Store, Auric Beauty Products Private Limited, reported revenue of ₹19.06 Cr for FY 2024, down 24% year on year.
AU World Store is involved in the retail of makeup and skincare products under brands like Auric and Aureana. The company is focused on meeting the daily beauty needs of Indian women. A wide range of products, including foundation, kajal, lipstick, cleansers, and moisturizers, are offered. Operations are centered in the personal care and cosmetics sector with an emphasis on value-added solutions.
AU World Store's top competitors include MyGlamm, Mamaearth and Minimalist.
AU World Store offers Auric Kajal, Aureana Brightening Moisturizer, and Auric Nail Lacquer.
AU World Store operates through Auric Beauty Products Private Limited.
The legal entities of AU World Store currently have 2 directors, including Nitin Jain, Aishwarya Anand Bendre.