About Aura Bora
Aura Bora is a company based in San Francisco (United States) founded in 2020 by Paul Voge and Madeleine Voge was acquired by Nextinnatural in February 2025.. Aura Bora has raised $2 million across 2 funding rounds from investors including Siddhi Capital, Consumer Ventures and Gaingels. The company has 8 employees as of December 31, 2024. Aura Bora offers products and services including Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and Green Bean Casserole. Aura Bora operates in a competitive market with competitors including Waterloo Sparkling, Spindrift, Yerbae, Dash Water and Sanzo, among others.
- Headquarter San Francisco, United States
- Employees 8 as on 31 Dec, 2024
- Founders Paul Voge, Madeleine Voge
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
*********
- Legal Name Aura Bora, Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$2 M (USD)
in 2 rounds
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Latest Funding Round
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Investors
Siddhi Capital
& 7 more
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Employee Count
8
as on Dec 31, 2024
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Acquired by
Nextinnatural
(Feb 19, 2025)
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Products & Services of Aura Bora
Aura Bora offers a comprehensive portfolio of products and services, including Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and Green Bean Casserole. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Natural, sugar-free drinks made from herbs and fruits for refreshment.
Tart, citrusy sparkling water using natural fruit extracts.
Ripe, earthy sparkling water with herbal and fruit flavors.
Soft, zingy sparkling water derived from natural ingredients.
Crunchy, fresh sparkling water with vegetable-based flavors.
Items like hats and totes promoting the brand.
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Funding Insights of Aura Bora
Aura Bora has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Last Round
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First Round
First Round
(08 Jun 2021)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2022 | Amount | Series A - Aura Bora | Valuation | Siddhi Capital | |
| Jun, 2021 | Amount | Seed - Aura Bora | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aura Bora
Aura Bora has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Siddhi Capital, Consumer Ventures and Gaingels. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Venture investments in foodtech sectors are managed by Siddhi Capital.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Venture capital investing with a focus on diversity and inclusion in the ecosystem.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aura Bora
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aura Bora
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aura Bora Comparisons
Competitors of Aura Bora
Aura Bora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waterloo Sparkling, Spindrift, Yerbae, Dash Water and Sanzo, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Aromatic waters are manufactured and supplied in multiple flavors.
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| domain | founded_year | HQ Location |
Unsweetened sparkling waters are produced with real squeezed fruit.
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| domain | founded_year | HQ Location |
Sparkling water processing services are provided by Yerbae since 2017.
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| domain | founded_year | HQ Location |
Fruit-infused sparkling water is produced and distributed by Dash Water.
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| domain | founded_year | HQ Location |
Brand of flavored sparkling water
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aura Bora
Frequently Asked Questions about Aura Bora
When was Aura Bora founded?
Aura Bora was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Where is Aura Bora located?
Aura Bora is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Who is the current CEO of Aura Bora?
Paul Voge is the current CEO of Aura Bora. They have also founded this company.
Is Aura Bora a funded company?
Aura Bora is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 08, 2021.
How many employees does Aura Bora have?
As of Dec 31, 2024, the latest employee count at Aura Bora is 8.
What does Aura Bora do?
Aura Bora was established in 2020 by co-founders Paul Voge and Madeleine Voge in San Francisco, United States. Operations are focused on the beverage sector, where non-alcoholic sparkling waters with herbal infusions are manufactured and distributed. The brands activities include product development and market expansion within the United States, with headquarters maintained in San Francisco to oversee production and sales.
Who are the top competitors of Aura Bora?
Aura Bora's top competitors include Waterloo Sparkling, Spindrift and Yerbae.
What products or services does Aura Bora offer?
Aura Bora offers Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and 2 more products and services.
Who are Aura Bora's investors?
Aura Bora has 8 investors. Key investors include Siddhi Capital, Consumer Ventures, Gaingels, Simple Food Ventures, and Seaside Ventures.
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