About Aura Bora
Aura Bora is a company based in San Francisco (United States) founded in 2020 by Paul Voge and Madeleine Voge was acquired by Nextinnatural in February 2025. Aura Bora has raised $2 million across 2 funding rounds from investors including Siddhi Capital, Consumer Ventures and Gaingels. The company has 8 employees. Aura Bora offers products and services including Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and Green Bean Casserole. Aura Bora operates in a competitive market with competitors including Waterloo Sparkling, Spindrift, Yerbae, Dash Water and Sanzo, among others.
- Headquarter San Francisco, United States
- Employees 8
- Founders Paul Voge, Madeleine Voge
- SectorsConsumer
- Website aurabora.com
- Social X Instagram
- Acquired by Nextinnatural (Feb 2025)
- Legal Name Aura Bora, Inc.
- Total Equity Funding$2M (USD)
in 2 rounds
- InvestorsSiddhi Capital
& 7 more
- Employee Count8
- Acquired byNextinnatural
(Feb 2025)
Products & Services of Aura Bora
Aura Bora offers a comprehensive portfolio of products and services, including Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and Green Bean Casserole.
Natural, sugar-free drinks made from herbs and fruits for refreshment.
Tart, citrusy sparkling water using natural fruit extracts.
Ripe, earthy sparkling water with herbal and fruit flavors.
Soft, zingy sparkling water derived from natural ingredients.
Crunchy, fresh sparkling water with vegetable-based flavors.
Items like hats and totes promoting the brand.
Funding Insights of Aura Bora
Aura Bora has successfully raised a total of $2M across 2 strategic funding rounds. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2M
- Total Rounds 2
- First Round $2M
(Jun 2021)
- Investors Count 7
All 2 funding rounds of Aura Bora with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2022 | – | Series A | – | Siddhi Capital | |
| Jun 2021 | $2M | Seed | – | – |
8 investors in total: 6 institutional and 2 angel.
Investors in Aura Bora
Aura Bora has secured backing from 8 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include Siddhi Capital, Consumer Ventures and Gaingels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture investments in foodtech sectors are managed by Siddhi Capital. | – | siddhicapital.co | Cherry Hill, United States | |
- | – | consumer.vc | - | |
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | – | gaingels.com | - | |
Seaside Ventures is focused on investing in health technology innovations. | – | seasideventures.com | San Francisco, United States | |
Early-stage investments are made in healthy food products. | – | simplefoodvc.com | - | |
CC Clayton Christopher | Angel investor, founder of Deep Eddy Vodka, focuses on consumer brands. | – | unknown_c899a7b5fe4f453ba | - |
SE Scott Eastwood | - | – | unknown_cba77e8cf545433ea | - |
- | – | nextinnatural.com | - |
Investor details for Aura Bora
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Aura Bora
3 people are tracked at Aura Bora (2 in leadership, 1 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Paul Voge | Co-Founder & CEO | Leadership |
Madeleine Voge | Co-Founder | Leadership |
Drew Whitaker | Regional Sales Manager | Team |
Complete people profiles for Aura Bora
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Timeline of Aura Bora
4 dated milestones of Aura Bora across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Aura Bora is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A,.
- Exit Acquired by Nextinnatural.
Competitors of Aura Bora
Aura Bora operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Waterloo Sparkling, Spindrift, Yerbae, Dash Water and Sanzo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkwaterloo.com | 2017 | Austin, United States | $7.18M | 73 | Aromatic waters are manufactured and supplied in multiple flavors. | |
| drinkspindrift.com | 2010 | Newton, United States | $75.66M | 190 | Unsweetened sparkling waters are produced with real squeezed fruit. | |
| yerbae.com | 2017 | Scottsdale, United States | $5M | 23 | Sparkling water processing services are provided by Yerbae since 2017. | |
| dash-water.com | 2017 | London, United Kingdom | $23.16M | 26 | Fruit-infused sparkling water is produced and distributed by Dash Water. | |
| drinksanzo.com | 2018 | Long Island, United States | $16.3M | 43 | Brand of flavored sparkling water | |
| drinkpoppi.com | 2015 | Dallas, United States | $38.5M | – | Flavoured sodas are produced and distributed by Poppi. | |
| takearecess.com | 2018 | New York, United States | $33M | – | Non-alcoholic beverages are offered by Recess for relaxation. | |
| aquacarpatica.com | 2016 | Wilmette, United States | – | – | Brand of water | |
| hellowater.com | 2017 | Chicago, United States | $2.83M | – | Packaged flavored water is manufactured and distributed by Hellowater. |
Detailed competitors of Aura Bora
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Aura Bora
The website of Aura Bora (aurabora.com) receives about 13.6K visits a month.
- Monthly visits13.6K
▲ 36.9% vs previous month
Websites whose visitors overlap most with Aura Bora. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| drinkwildwonder.com | 100% | 34.5K | #769,284 | View details | |
| davinehawaii.com | 60% | – | #4,074,502 | View details | |
eatloveeats.com | eatloveeats.com | 40% | – | #1,095,315 | – |
Latest news on Aura Bora
Complete news archive for Aura Bora
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Aura Bora
10 companies that operate in the same segment as Aura Bora (Food & Beverage Products & Processing), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Platform offering a subscription-based delivery service for fresh milk and groceries | 2015 | Gurugram, Haryana, India | USD 221.1 M | USD 99.78 M | 3,464 | |
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Subscription-based coffee products are offered by an internet-first brand. | 2013 | Gurugram, Haryana, India | USD 112.84 M | USD 25.83 M | 2,059 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | – | – | |
Dry snacks and coffee are manufactured and distributed. | 2015 | Chennai, Tamil Nadu, India | USD 16.52 M | USD 208 K | 29 | |
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | – | USD 93.92 B | 319,000 | |
Multi-category organic dairy products are offered online. | 2010 | Tiptur, Karnataka, India | USD 58.15 M | USD 23.34 M | 810 | |
Packaged food products are offered through an online platform. | 2019 | Mumbai, Maharashtra, India | USD 37.6 M | USD 4.41 M | 168 | |
Multi-category food and beverage products are produced and distributed globally. | 1866 | Vevey, Vaud, Switzerland | – | USD 2.36 B | 16,250 | |
Subscription-based dairy products are delivered via an internet-first brand. | 2013 | Hyderabad, Telangana, India | USD 19.41 M | USD 14.66 M | 250 |
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Frequently Asked Questions about Aura Bora
Aura Bora was founded in 2020 and raised its 1st funding round 1 year after it was founded.
Aura Bora is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Paul Voge is the current CEO of Aura Bora. They have also founded this company.
Aura Bora is a funded company, having raised a total of $2M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Jun 2021.
Aura Bora has 8 employees.
Aura Bora was established in 2020 by co-founders Paul Voge and Madeleine Voge in San Francisco, United States. Operations are focused on the beverage sector, where non-alcoholic sparkling waters with herbal infusions are manufactured and distributed. The brands activities include product development and market expansion within the United States, with headquarters maintained in San Francisco to oversee production and sales.
Aura Bora's top competitors include Waterloo Sparkling, Spindrift and Yerbae.
Aura Bora offers Sparkling Waters, Cherry Key Lime, Blackberry Black Pepper, Banana Bergamot, and 2 more products and services.
Aura Bora has 8 investors. Key investors include Siddhi Capital, Consumer Ventures, Gaingels, Simple Food Ventures, and Seaside Ventures.
Aura Bora operates through Aura Bora, Inc..
Yes. Aura Bora was acquired by Nextinnatural in February 2025.