About Waterloo Sparkling
Waterloo Sparkling is a Consumer company based in Austin (United States) founded in 2017 by Daniel Barnes, Sean Cusack, and Brandon Cason, and was acquired by Flexis Capital in August 2020. Aromatic waters are manufactured and supplied in multiple flavors. Waterloo Sparkling has raised $7.18 million across 3 funding rounds from investors including Eurazeo, Dwight Funding and CAVU Consumer Partners. The company has 73 employees. Its website drinkwaterloo.com draws about 41 thousand monthly visits. Waterloo Sparkling offers products and services including Sparkling Water Flavors, Craft Mocktails, and Still Water Flavors. Its focus areas include Food and Agriculture, Food & Beverage Products, Beverages and Packaged Water. Its legal entity is Waterloo Sparkling Water Corp. Its competitors include Spindrift, Aura Bora and Yerbae; 3 of its 3 listed competitors have raised funding.
Company details
Waterloo Sparkling was established in 2017 in Austin, United States, within the beverage sector. Operations focus on the production and distribution of sparkling aromatic waters featuring flavors such as lime, watermelon, grapefruit, and coconut. Natural ingredients, including fruit extracts, aromatic extracts, and botanical elements, are utilized in the formulations. The company serves as a supplier to various markets from its base in the United States.
- Headquarters Austin, United States
- Employees 73
- Founders Daniel Barnes, Sean Cusack, Brandon Cason
- Stage Acquired
- SectorsConsumer
- Website category Food and Drink · Groceries
- Email••••••••
- Website drinkwaterloo.com
- Social X
- Acquired by Flexis Capital (Aug 2020)
- Legal Name Waterloo Sparkling Water Corp.
- Total Equity Funding$7.18M (USD)
in 3 rounds
- Latest Funding Round$5M (USD), Debt – Conventional
Oct 2019
- InvestorsEurazeo
& 3 more
- Employee Count73
- Acquired byFlexis Capital
(Aug 2020)
Products & Services of Waterloo Sparkling
Waterloo Sparkling offers a comprehensive portfolio of products and services, including Sparkling Water Flavors, Craft Mocktails, and Still Water Flavors.
Variety of flavored sparkling waters with natural tastes and carbonation.
Alcohol-free mocktails offering sophisticated flavor experiences.
Purified still waters with custom fruit flavors for refreshment.
Funding Insights of Waterloo Sparkling
Waterloo Sparkling has successfully raised a total of $7.18M across 3 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $5 million completed in October 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.18M
- Total Rounds 3
- Last Round Debt – Conventional — $5M
- First Round $3.18M
(Jul 2017)
- Investors Count 2
All 3 funding rounds of Waterloo Sparkling with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2019 | $5M | Debt – Conventional | – | – | |
| May 2018 | $4M | Series A | – | CAVU Consumer Partners | – |
| Jul 2017 | $3.18M | Series A | – | – | – |
4 investors in total: 4 institutional.
Investors in Waterloo Sparkling
Waterloo Sparkling has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Eurazeo, Dwight Funding and CAVU Consumer Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private debt funding is offered to small and mid-sized firms. | 2014 | dwightfunding.com | New York, United States | |
Investments in consumer brands are made through VC and PE. | cavuconsumer.com | New York, United States | ||
Private equity and debt investments are managed across multiple sectors. | 1969 | eurazeo.com | Paris, France | |
Flexis Capital is engaged in control and minority equity investments. | flexiscapital.com |
Investor details for Waterloo Sparkling
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- Round participation
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- Co-investor network
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People of Waterloo Sparkling
48 people are tracked at Waterloo Sparkling (23 in leadership, 25 in team); the tracked headcount is 73.
| Name | Role | Group |
|---|---|---|
Daniel Barnes | Co-Founder | Leadership |
Sean Cusack | Co-Founder | Leadership |
Brandon Cason | Co-Founder & CMO | Leadership |
Jason Shiver | CEO | Leadership |
Kathy Maurella | Chief Marketing Officer | Leadership |
Andrea Baldecchi Feldman | Vice President Marketing And Business Development | Leadership |
Darin Lee | Vice President Of Shopper Marketing & Digital Commerce | Leadership |
Paula Giancola | Vice President - Brand Marketing | Leadership |
Travis Roy | Vice President, Manufacturing And Innovation | Leadership |
David Ingraham | Chief Financial Officer | Leadership |
Alexia Little | VP Of Accounting | Leadership |
Jules Ostorero | VP Of Finance | Leadership |
Brian Ponticello | Chief Revenue Officer | Leadership |
Jack Knauss | Vice President Of National Accounts | Leadership |
Michael Bribiesca | Director Of Sales | Leadership |
Brandon Rice | Chief Operating Officer | Leadership |
Cc Shea | VP Of Operations | Leadership |
Travis Benthul | Sr. Director Of Information Systems | Leadership |
Sascha Allendes | Senior National Director Of Field Marketing | Leadership |
Ryan Ivkovich | Director Of Retail Merchandising | Leadership |
28 more people are available in the full profile.
Complete people profiles for Waterloo Sparkling
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Waterloo Sparkling
4 dated milestones of Waterloo Sparkling across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Waterloo Sparkling is founded.
- Funding First funding round of $3.2M.
- Funding Latest funding round, Debt – Conventional, of $5.0M.
- Exit Acquired by Flexis Capital.
Competitors of Waterloo Sparkling
Waterloo Sparkling has 3 listed competitors in our database, 3 of them funded. They include Spindrift, Aura Bora and Yerbae.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| drinkspindrift.com | 2010 | Newton, United States | $75.66M | 190 | Unsweetened sparkling waters are produced with real squeezed fruit. | |
| aurabora.com | 2020 | San Francisco, United States | $2M | 8 | Brand of sparkling water | |
| yerbae.com | 2017 | Scottsdale, United States | $5M | 23 | Sparkling water processing services are provided by Yerbae since 2017. |
Detailed competitors of Waterloo Sparkling
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Web traffic of Waterloo Sparkling
The website of Waterloo Sparkling (drinkwaterloo.com) receives about 40.7K visits a month and ranks #737,269 among all websites worldwide, #4,661 in Groceries.
- Monthly visits40.7K
▼ 8.5% vs previous month
- Unique visitors24K
per month
- Global rank#737,269
among all websites
- Category rank#4,661
Food and Drink · Groceries
- Bounce rate54%
- Pages per visit1.8
- Average visit33 sec
- DevicesDesktop 18% · Mobile 82%
Websites whose visitors overlap most with Waterloo Sparkling. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| zevia.com | 100% | 63.6K | #614,084 | View details | |
| beverageuniverse.com | 90% | #995,968 | View details | ||
| drinkhint.com | 80% | 122.3K | #202,169 | View details | |
| samueladams.com | 69% | 80.5K | #472,542 | View details | |
| lacroixwater.com | 65% | #833,886 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for Waterloo Sparkling
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- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Top companies in Food & Beverage Products & Processing
3 companies that operate in the same segment as Waterloo Sparkling (Food & Beverage Products & Processing) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Hens and cattle are reared to supply eggs and butter. | 2007 | Austin, Texas, United States | USD 49.96 M | USD 759.44 M | 598 | |
Provider of bakery-cafe services and a loyalty program | 1987 | St. Louis, Missouri, United States | USD 145.61 M | |||
Food, snacks, and beverages are produced and distributed globally. | 1898 | Purchase, New York, United States | USD 93.92 B | 319,000 |
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Related news about Waterloo Sparkling
Complete news archive for Waterloo Sparkling
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Frequently Asked Questions about Waterloo Sparkling
Waterloo Sparkling was founded in 2017.
Waterloo Sparkling is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Waterloo Sparkling is a funded company, having raised a total of $7.18M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3.18M, raised on Jul 2017.
Waterloo Sparkling has 73 employees.
Waterloo Sparkling was established in 2017 in Austin, United States, within the beverage sector. Operations focus on the production and distribution of sparkling aromatic waters featuring flavors such as lime, watermelon, grapefruit, and coconut. Natural ingredients, including fruit extracts, aromatic extracts, and botanical elements, are utilized in the formulations. The company serves as a supplier to various markets from its base in the United States.
Waterloo Sparkling offers Sparkling Water Flavors, Craft Mocktails, and Still Water Flavors.
Waterloo Sparkling has 4 investors. Key investors include Eurazeo, Dwight Funding, CAVU Consumer Partners, and Flexis Capital.
Waterloo Sparkling operates through Waterloo Sparkling Water Corp..
Yes. Waterloo Sparkling was acquired by Flexis Capital in August 2020.