
About Aura De Purity
Aura De Purity is a Consumer company based in Gurugram (India) founded in 2017 by Priya Yadav. It offers a direct-to-consumer brand of natural skin care products. It operates on a B2C model. Its Indian entity Aura De Purity Llp reported revenue of βΉ6.2 Lakh. Its focus areas include Consumer Goods, Beauty and Personal Care, Skin Care and Natural Products. Its competitors include Dot & Key, RAS Luxury Oils and Clayco; 2 of its 3 listed competitors have raised funding.
Company details
Aura De Purity offers a direct-to-consumer brand of natural skin care products, focusing on producing consumer products, beauty and personal care, skin care, and natural products. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
- Headquarters Gurugram, India
- Founders Priya Yadav
- SectorsConsumer
- Emailβ’β’β’β’β’β’β’β’
- Phoneβ’β’β’β’ β’β’β’β’
- Website auradepurity.com
- Social X Facebook Instagram
- Legal Name Aura De Purity Llp
- Date of Incorporation 28 Sep, 2017
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹6.2 Lakh
FY 2024 · +1158% YoY
- Net Profit₹3.9 Lakh
FY 2024 · 63% margin
- EBITDA₹4.4 Lakh
FY 2024 · 71% margin
Associated legal entities of Aura De Purity
Aura De Purity operates through Aura De Purity Llp (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Aura De Purity Llp CIN AAK-7195 | Active | 28 Sep 2017 | Gurugram, Haryana | ₹0.1 Cr | 2 | View details |
Board of directors of Aura De Purity Llp (Aura De Purity)
Aura De Purity Llp is the primary company behind Aura De Purity. The board of Aura De Purity Llp currently have 2 directors; the longest-serving is Priya Yadav, appointed in 2017.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Priya Yadav DIN 07921756 | Designated Partner | 28 Sep 2017 | 9 yrs | Aura De Purity Llp |
| Rajinder Kumar DIN 03127594 | Designated Partner | 28 Sep 2017 | 9 yrs | Aura De Purity Llp |
People of Aura De Purity
1 people are tracked at Aura De Purity (1 in leadership).
| Name | Role | Group |
|---|---|---|
| Founder | Leadership |
Complete people profiles for Aura De Purity
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- Full employee list
- Team structure
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Verified entity values are shown only after access is granted.
Financials of Aura De Purity
Figures of Aura De Purity Llp, the primary company behind Aura De Purity, for FY 2024. Revenue was ₹6.2 Lakh (+1158% year on year). Net profit was ₹3.9 Lakh (63% margin). EBITDA was ₹4.4 Lakh (71% margin). Revenue has grown at a compounded annual rate of 0% over three years and +31% over five years.
- ₹6.2 LakhRevenue · FY 2024 · +1158% YoY
- ₹3.9 LakhNet profit · 63% margin
- ₹4.4 LakhEBITDA · 71% margin
- 0%Revenue CAGR, 3 years
- +31%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Aura De Purity Llp are on its company page.
Detailed financial statements for Aura De Purity
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Aura De Purity
Aura De Purity has 3 listed competitors in our database, 2 of them funded. They include Dot & Key, RAS Luxury Oils and Clayco.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| dotandkey.com | 2018 | Kolkata, India | 140 | Internet-first brand of natural skincare products | ||
| rasluxuryoils.com | 2017 | Raipur, India | $9.95M | 30 | Online luxury beauty brand offering multi-category organic skincare products | |
| clayco.in | 2023 | Mumbai, India | $2M | 14 | Platform offering skincare products |
Detailed competitors of Aura De Purity
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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Verified entity values are shown only after access is granted.
Web traffic of Aura De Purity
Websites that share an audience with Aura De Purity (auradepurity.com).
Websites whose visitors overlap most with Aura De Purity. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| ancientliving.in | 21% | 17.4K | #1,572,443 | View details |
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Aura De Purity (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M |
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Frequently Asked Questions about Aura De Purity
Aura De Purity was founded in 2017.
Aura De Purity is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
The primary company behind Aura De Purity, Aura De Purity Llp, reported revenue of βΉ6.2 Lakh for FY 2024, up 1158% year on year.
Aura De Purity offers a direct-to-consumer brand of natural skin care products, focusing on producing consumer products, beauty and personal care, skin care, and natural products. It serves clients with dedicated solutions, emphasizing quality, innovation, and sustainable growth in its core markets.
Aura De Purity's top competitors include Dot & Key, RAS Luxury Oils and Clayco.
Aura De Purity operates through Aura De Purity Llp.
The legal entities of Aura De Purity currently have 2 directors, including Priya Yadav, Rajinder Kumar.