About Aura
Aura is a company based in San Francisco (United States) founded in 2012.. Aura has raised $83.43 million across 15 funding rounds from investors including Prudential, Amalgamated Bank and FirstMark. The company has 15 employees as of December 31, 2022. Aura operates in a competitive market with competitors including Self, ModernLend, Kovo Credit, ScreeCred and Credknowledgy, among others.
- Headquarter San Francisco, United States
- Employees 15 as on 31 Dec, 2022
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Sectors
Financial Services
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Phone
*********
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Website
*********
- Legal Name Insikt Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$83.43 M (USD)
in 15 rounds
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Latest Funding Round
$10 M (USD), Debt – Conventional
Mar 05, 2020
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Investors
Prudential
& 22 more
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Employee Count
15
as on Dec 31, 2022
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Software Development Team
37 people
Leadership Team
25 people
Data Analysis and Operations Team
22 people
Product Management Team
21 people
Senior Team
6 people
Sr. Team
5 people
Operations Team
4 people
Sales and Marketing
3 people
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Funding Insights of Aura
Aura has successfully raised a total of $83.43M across 15 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in March 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 15
- Last Round Debt – Conventional — $10.0M
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First Round
First Round
(03 Mar 2013)
- Investors Count 23
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Mar, 2020 | Amount | Debt – Conventional - Aura | Valuation |
investors |
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| Oct, 2019 | Amount | Debt – Conventional - Aura | Valuation |
investors |
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| Oct, 2019 | Amount | Debt – Conventional - Aura | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Aura
Aura has secured backing from 23 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Prudential, Amalgamated Bank and FirstMark. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Diversified investment management services are offered to clients.
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Founded Year | Domain | Location | |
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Early-stage venture capital is invested in tech startups across sectors.
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Founded Year | Domain | Location | |
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Buyouts and growth equity investments are pursued in multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Aura
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Aura
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Aura Comparisons
Competitors of Aura
Aura operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Self, ModernLend, Kovo Credit, ScreeCred and Credknowledgy, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Credit builder loans are facilitated via an online marketplace.
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| domain | founded_year | HQ Location |
Offers credit builder loans to help individuals improve their credit scores.
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| domain | founded_year | HQ Location |
Platform for building credit via monthly installments, reporting, and identity monitoring services.
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| domain | founded_year | HQ Location |
Credit-building application for marginalized communities
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| domain | founded_year | HQ Location |
Offers AI-based credit repair software for individuals and businesses.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Aura
Frequently Asked Questions about Aura
When was Aura founded?
Aura was founded in 2012 and raised its 1st funding round 1 year after it was founded.
Where is Aura located?
Aura is headquartered in San Francisco, United States. It is registered at San Francisco, California, United States.
Is Aura a funded company?
Aura is a funded company, having raised a total of $83.43M across 15 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $35M, raised on Mar 03, 2013.
How many employees does Aura have?
As of Dec 31, 2022, the latest employee count at Aura is 15.
What does Aura do?
Founded in 2012 in San Francisco, United States, Aura operates as a fintech platform focused on credit-building loans. Social bonds are offered to accredited investors, providing returns of 4 to 10 percent over terms of 8 to 18 months. These bonds are structured into three classesA, B, and Cwith varying levels of credit support to match investor risk preferences. Operations are conducted digitally through the domain myaura.com.
Who are Aura's investors?
Aura has 23 investors. Key investors include Prudential, Amalgamated Bank, FirstMark, Jefferies, and FJ Labs.