About Self
Self is a Financial Services company based in Austin (United States) founded in 2015 by James Garvey and Anthony Dichiara. It operates as a credit builder loans are facilitated via an online marketplace. It operates on a FinTech and Subscription Services model. Self has raised $127.05 million across 9 funding rounds from investors including Galvanize, Accion and Techstars. Self has completed 1 acquisition, including RentTrack. Its chief executive is James Garvey. Its website self.inc draws about 4.3 million monthly visits. Self offers products and services including Credit Builder Account, Self Visa Credit Card, and Rent and Bills Reporting. Its focus areas include Financials, Consumer Finance and Credit Services. Its legal entity is Self Credit LLC. Its competitors include Aura, ModernLend, Kovo Credit, ScreeCred and Credknowledgy and 3 more; 2 of its 8 listed competitors have raised funding.
Company details
Financial services focused on credit building are offered by Self. Solutions include Credit Builder Accounts, secured credit cards, and rent reporting to major credit bureaus. The company targets individuals seeking to improve credit scores and financial stability. Services are designed for ease of access with high approval rates and fast applications. Operations cater to the consumer finance sector with an emphasis on personal finance education.
Products & Services of Self
Self offers a comprehensive portfolio of products and services, including Credit Builder Account, Self Visa Credit Card, and Rent and Bills Reporting.
Credit is built while savings are increased monthly.
Spending power is increased with secured credit.
Credit is built by reporting rent payments.
Apps and channels of Self
Self publishes 1 mobile app with over 1M+ downloads.
Funding Insights of Self
Self has successfully raised a total of $127.05M across 9 strategic funding rounds. The most recent funding activity was a Series E round of $50 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $127.05M
- Total Rounds 9
- Last Round Series E — $50M
- First Round $118,000
(Mar 2015)
- Investors Count 9
All 9 funding rounds of Self with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $50M | Series E | – | Altos Ventures Management | |
| Dec 2020 | $40M | Series D | – | Meritech | |
| Feb 2020 | $20M | Series C | – | Altos Ventures Management, Conductive Ventures | – |
| Nov 2018 | $10M | Series B | – | Altos Ventures Management | |
| May 2018 | $930,000 | Series A | – | – | – |
| Jul 2017 | $3.42M | Series A | – | Silverton Partners, Deep Space Ventures | – |
| Jul 2015 | $2.04M | Seed | – | Silverton Partners | – |
| Jun 2015 | $535,000 | Seed | – | – | |
| Mar 2015 | $118,000 | Seed | – | Techstars | – |
9 investors in total: 9 institutional.
Investors in Self
Self has secured backing from 9 investors, including venture fund and institutional investors. Prominent investors backing the company include Galvanize, Accion and Techstars.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage companies are funded by this venture capital firm. | – | altos.vc | Menlo Park, United States | |
Private equity investments are directed toward US-based companies. | – | meritechcapital.com | Palo Alto, United States | |
Investments are made in AI, blockchain, 3D printing, and robotics. | – | conductive.vc | Palo Alto, United States | |
Tech companies are funded through venture capital by Silverton Partners. | – | silvertonpartners.com | Austin, United States | |
Venture capital funding is provided by Deep Space VC. | 2020 | deepspacevc.com | - | |
Startups are accelerated globally without sector restrictions through structured programs. | 2006 | techstars.com | New York, United States | |
Foundation focused on early-stage investments in fintech sector | 1961 | accion.org | - | |
Venture capital funding is provided to early-stage startups. | – | kickstartseedfund.com | - | |
Bootcamps and startup growth platform | 2012 | galvanize.com | Denver, United States |
Investor details for Self
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Self
117 people are tracked at Self (28 in leadership, 89 in team).
| Name | Role | Group |
|---|---|---|
James Garvey | Co-Founder & CEO | Leadership |
Anthony Dichiara | Co-Founder | Leadership |
Kina Farber Martin | Vice President, Customer Success | Leadership |
Elyssa Welling | Chief People Officer | Leadership |
Brandon Grigg | Director, Devops | Leadership |
Shilpa Dhar | Chief Product Officer | Leadership |
Stephen Bristol | Director Of Analytics | Leadership |
Chris Morgan | Senior Director, Growth Marketing | Leadership |
Ritwiz A. | Head Of Growth Analytics & Data Science | Leadership |
Stacy Schapiro Marks | Vice President, Technical Operations | Leadership |
Greg Kipfmiller | Director of Software Engineering | Leadership |
Timothy Kurtz | Director of User Acquisition | Leadership |
David McCann | Chief Technology Officer | Leadership |
Jim M. | Senior Vice President Of Engineering | Leadership |
Chris LaConte | Chief Strategy Officer | Leadership |
Austin Lilley | Vp, Analytics | Leadership |
Tim Goldenburg | VP of IT and Infrastructure | Leadership |
Kervin A Leacock | Head Of Data | Leadership |
Tony Luciani | Director Customer Success | Leadership |
Ramkumar Chandrasekaran | Chief Growth & Revenue Officer | Leadership |
97 more people are available in the full profile.
Complete people profiles for Self
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Investments & Acquisitions by Self
Self has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include RentTrack.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Credit score building through rent payments | renttrack.com | Minneapolis, United States | 2013 | Feb 2022 | •••• |
Complete acquisition details for Self
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
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Timeline of Self
4 dated milestones of Self across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Self is founded.
- Funding First funding round of $118K.
- Funding Latest funding round, Series E, of $50.0M.
- Acquisition Acquires RentTrack.
Competitors of Self
Self has 8 listed competitors in our database, 2 of them funded. They include Aura, ModernLend, Kovo Credit, ScreeCred and Credknowledgy, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myaura.com | 2012 | San Francisco, United States | $83.43M | 15 | Online platform for credit-building loans and investor bonds. | |
| modernlend.com | 2014 | New York, United States | $40,000 | – | Offers credit builder loans to help individuals improve their credit scores. | |
| kovocredit.com | 2019 | Beaverton, United States | – | – | Platform for building credit via monthly installments, reporting, and identity monitoring services. | |
| screecred.com | 2022 | Houston, United States | – | – | Credit-building application for marginalized communities | |
| credknowledgy.com | 2021 | Las Vegas, United States | – | – | Offers AI-based credit repair software for individuals and businesses. | |
| qwale.com | 2018 | New York, United States | – | – | Credit builder loans are offered via an online marketplace. | |
| creditbuildercard.com | 2016 | Denver, United States | – | – | A credit card designed to help users build and improve their credit scores effectively. | |
| primetradeline.com | 2021 | San Antonio, United States | – | – | Operates a digital marketplace for credit builder loans to help individuals improve their credit scores. |
Detailed competitors of Self
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Web traffic of Self
The website of Self (self.inc) receives about 4.3M visits a month and ranks #12,022 among all websites worldwide, #775 in Banking Credit and Lending.
- Monthly visits4.3M
▲ 14% vs previous month
- Unique visitors1.7M
per month
- Global rank#12,022
among all websites
- Category rank#775
Finance · Banking Credit and Lending
- Bounce rate37%
- Pages per visit5.4
- Average visit3 min 06 sec
- DevicesDesktop 7% · Mobile 93%
Websites whose visitors overlap most with Self. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| kikoff.com | 100% | 1.3M | #42,092 | View details | |
| creditonebank.com | 90% | 11.7M | #3,362 | View details | |
| synchrony.com | 86% | 41.4M | #874 | View details | |
| discover.com | 86% | 40.3M | #908 | View details | |
lendingforbadcredit.com | lendingforbadcredit.com | 86% | – | #16,423 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Self
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- 40 similar websites
- Audience overlap
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Top companies in Alternative Lending
10 companies that operate in the same segment as Self (Alternative Lending), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Payment acceptance and processing solutions provider for businesses | 2018 | Gurugram, Haryana, India | USD 589.25 M | USD 179.52 M | 3,670 | |
A peer-to-peer marketplace for business loans is operated and developed. | 2010 | London, England, United Kingdom | USD 372.67 M | USD 299.61 M | 860 | |
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Technology platform for real estate transactions and mortgages is provided. | 2014 | Gurugram, Haryana, India | USD 97.98 M | USD 28.9 M | 9,619 | |
Purchase financing solutions are offered to businesses via installment payments. | 2019 | Dubai, Dubai, United Arab Emirates | USD 837 M | – | 4,683 | |
Financial services are provided, specializing in personal and business loans. | 2016 | Mumbai, Maharashtra, India | USD 320.39 M | USD 106.45 M | 2,161 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | – | 1,487 | |
Financial benefits platform for on-demand pay is provided to employees. | 2018 | London, England, United Kingdom | USD 133.02 M | – | – | |
Payflow is recognized as a financial wellness application for employees. | 2020 | Alcobendas, Comunidad De Madrid, Spain | USD 58.23 M | – | – |
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Related news about Self
Complete news archive for Self
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Frequently Asked Questions about Self
Self was founded in 2015.
Self is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
James Garvey is the current CEO of Self. They have also founded this company.
Self is a funded company, having raised a total of $127.05M across 9 funding rounds to date. The company's 1st funding round was a Seed of $118K, raised on Mar 2015.
Financial services focused on credit building are offered by Self. Solutions include Credit Builder Accounts, secured credit cards, and rent reporting to major credit bureaus. The company targets individuals seeking to improve credit scores and financial stability. Services are designed for ease of access with high approval rates and fast applications. Operations cater to the consumer finance sector with an emphasis on personal finance education.
Self offers Credit Builder Account, Self Visa Credit Card, and Rent and Bills Reporting.
Self has made 1 acquisition, including RentTrack.
Self has 9 investors. Key investors include Galvanize, Accion, Techstars, Altos Ventures Management, and Meritech Capital.
Self operates through Self Credit Llc.
Yes. Self publishes Self - Credit Builder, with over 1 million downloads.
The website of Self receives about 4.3 million visits a month and ranks #12,022 among all websites worldwide.