About Baby Phat
Investors in Baby Phat
Baby Phat has secured backing from 1 investor. Prominent investors backing the company include Kellwood.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Internet first brand of casual apparel wear for women | 1961 | kellwood.com | New York, United States |
Investor details for Baby Phat
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People of Baby Phat
1 people are tracked at Baby Phat (1 in leadership).
| Name | Role | Group |
|---|---|---|
Kimora Lee Simmons | Founder | Leadership |
Complete people profiles for Baby Phat
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Timeline of Baby Phat
2 dated milestones of Baby Phat across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Baby Phat is founded.
- Exit Acquired by Kellwood.
Competitors of Baby Phat
Baby Phat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as True Religion Apparel, Cider, Everlane, Urbanic and Boohoo, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| truereligion.com | 2002 | Los Angeles, United States | – | 1,453 | Internet first brand of fashion apparel wear for men and women | |
| shopcider.com | 2020 | Hong Kong, China | $140M | – | Apparel for women is provided by an internet-first brand. | |
| everlane.com | 2010 | San Francisco, United States | $90.21M | 375 | Multi-category fashion products are offered via an internet-first brand. | |
| urbanic.com | 2019 | London, United Kingdom | $160M | 109 | Multi-category women's fashion apparel is offered online by Urbanic. | |
| boohoo.com | 2006 | London, United Kingdom | – | 5,079 | Multi-category fashion products are offered online for men and women. | |
| 100thieves.com | 2017 | Los Angeles, United States | $95M | 149 | Multi-category casual apparel is offered online for men and women. | |
| chubbiesshorts.com | 2011 | San Francisco, United States | $14.13M | 54 | Men's casual apparel and swimwear are designed and retailed. | |
| thereformation.com | 2009 | Los Angeles, United States | $37M | 7 | Sustainable women's clothing and accessories are sold by Reformation. | |
| american-giant.com | 2011 | San Francisco, United States | $26.13M | 74 | American Giant is focused on producing American-made clothing and activewear. | |
| cotopaxi.com | 2013 | Cottonwood, United States | $74.86M | 81 | Cotopaxi is engaged in selling outdoor gear and apparel. |
Detailed competitors of Baby Phat
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- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
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Web traffic of Baby Phat
The website of Baby Phat (babyphat.com) receives about 202.7K visits a month and ranks #121,877 among all websites worldwide, #6,238 in Fashion and Apparel.
- Monthly visits202.7K
▼ 23.3% vs previous month
- Unique visitors159.4K
per month
- Global rank#121,877
among all websites
- Category rank#6,238
Lifestyle · Fashion and Apparel
- Bounce rate36%
- Pages per visit5.4
- Average visit2 min 12 sec
- DevicesDesktop 25% Β· Mobile 75%
Websites whose visitors overlap most with Baby Phat. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
drjays.com | drjays.com | 100% | – | #521,044 | β |
| rocawear.com | 100% | 33.8K | #984,538 | View details | |
kls.com | kls.com | 100% | – | – | β |
| applebottoms.com | 99% | 154.5K | #237,971 | View details | |
| victoriassecret.com | 95% | 33.4M | #590 | View details | |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
| β’β’β’β’β’β’β’β’β’β’ | β’β’β’β’β’β’.com | β’β’% | β’.β’M | #β’β’β’β’β’ | β |
All 40 similar websites and full traffic analytics for Baby Phat
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- 40 similar websites
- Audience overlap
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Latest news on Baby Phat
Complete news archive for Baby Phat
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- Full article archive
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- Brand-specific news history
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Similar companies to Baby Phat
10 companies that operate in the same segment as Baby Phat (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Frequently Asked Questions about Baby Phat
Baby Phat was founded in 1999.
Baby Phat is headquartered in Secaucus, United States. It is registered at Secaucus, New Jersey, United States.
Baby Phat was founded in 1999 by Kimora Lee Simmons in Secaucus, United States. Operations focus on the fashion apparel sector through an internet-first model. Product offerings encompass jackets, joggers, denim shorts, tops, leggings, T-shirts, and related items. Free shipping is available for orders surpassing a specified minimum within the United States. The brand maintains a presence in the online retail space for apparel distribution.
Baby Phat's top competitors include True Religion Apparel, Cider and Everlane.
Baby Phat has 1 investor. Key investors include Kellwood.
Yes. Baby Phat was acquired by Kellwood in June 2004.
The website of Baby Phat receives about 203 thousand visits a month and ranks #121,877 among all websites worldwide.

