Baby Phat

Secaucus, United States Founded: 1999 • Age: 27 yrs Acquired By Kellwood
Internet first brand of fashion apparel

About Baby Phat

Baby Phat is a company based in Secaucus (United States) founded in 1999 by Kimora Lee Simmons was acquired by Kellwood in June 2004. Baby Phat operates in a competitive market with competitors including True Religion Apparel, Cider, Everlane, Urbanic and Boohoo, among others.

  • Headquarter Secaucus, United States
  • Founders Kimora Lee Simmons
  • Sectors
    Retail
  • Website category Lifestyle · Fashion and Apparel
  • Email
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  • Phone
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  • Website babyphat.com
  • Social LinkedIn X Facebook Instagram
  • Acquired by Kellwood (Jun 2004)
Key Metrics

Investors in Baby Phat

Baby Phat has secured backing from 1 investor. Prominent investors backing the company include Kellwood.

All
InvestorDescriptionFounded YearDomainLocation
Internet first brand of casual apparel wear for women
1961kellwood.comNew York, United States
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Investor details for Baby Phat

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People of Baby Phat

1 people are tracked at Baby Phat (1 in leadership).

NameRoleGroup
Kimora Lee Simmons
FounderLeadership
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Complete people profiles for Baby Phat

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Timeline of Baby Phat

2 dated milestones of Baby Phat across 5 years, from founding to its latest funding, stage changes and deals.

  1. Founded Baby Phat is founded.
  2. Exit Acquired by Kellwood.

Competitors of Baby Phat

Baby Phat operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as True Religion Apparel, Cider, Everlane, Urbanic and Boohoo, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
truereligion.com2002Los Angeles, United States–1,453
Internet first brand of fashion apparel wear for men and women
shopcider.com2020Hong Kong, China$140M–
Apparel for women is provided by an internet-first brand.
everlane.com2010San Francisco, United States$90.21M375
Multi-category fashion products are offered via an internet-first brand.
urbanic.com2019London, United Kingdom$160M109
Multi-category women's fashion apparel is offered online by Urbanic.
boohoo.com2006London, United Kingdom–5,079
Multi-category fashion products are offered online for men and women.
100thieves.com2017Los Angeles, United States$95M149
Multi-category casual apparel is offered online for men and women.
chubbiesshorts.com2011San Francisco, United States$14.13M54
Men's casual apparel and swimwear are designed and retailed.
thereformation.com2009Los Angeles, United States$37M7
Sustainable women's clothing and accessories are sold by Reformation.
american-giant.com2011San Francisco, United States$26.13M74
American Giant is focused on producing American-made clothing and activewear.
cotopaxi.com2013Cottonwood, United States$74.86M81
Cotopaxi is engaged in selling outdoor gear and apparel.
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Detailed competitors of Baby Phat

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  • Operating metrics
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Web traffic of Baby Phat

The website of Baby Phat (babyphat.com) receives about 202.7K visits a month and ranks #121,877 among all websites worldwide, #6,238 in Fashion and Apparel.

  • Monthly visits
    202.7K

    ▼ 23.3% vs previous month

  • Unique visitors
    159.4K

    per month

  • Global rank
    #121,877

    among all websites

  • Category rank
    #6,238

    Lifestyle · Fashion and Apparel

Similar websites

Websites whose visitors overlap most with Baby Phat. Affinity shows how closely the audiences match.

WebsiteDomainAudience affinityMonthly visitsGlobal rankProfile
drjays.com
drjays.com
100%
–#521,044–
rocawear.com
100%
33.8K#984,538View details
kls.com
kls.com
100%
–––
applebottoms.com
99%
154.5K#237,971View details
victoriassecret.com
95%
33.4M#590View details
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’β€’.comβ€’β€’%β€’.β€’M#‒‒‒‒‒–
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All 40 similar websites and full traffic analytics for Baby Phat

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  • 40 similar websites
  • Audience overlap
  • Engagement analytics
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Latest news on Baby Phat

Forever 21 Teams Up With Baby Phat and Phat Farm
Licenseglobal β€’ 3 years ago
First Look: Forever 21 x Baby Phat collab
Fashionunited β€’ 7 years ago
Kimora Lee Simmons to relaunch Baby Phat
Fashionunited β€’ 7 years ago
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Complete news archive for Baby Phat

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  • Full article archive
  • Source and publication date
  • Older coverage
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Similar companies to Baby Phat

10 companies that operate in the same segment as Baby Phat (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Eyewear is offered online for men, women, and kids.
2010Gurugram, Haryana, IndiaUSD 1.08 BUSD 939.4 M–
Fashion and lifestyle products are offered via an online marketplace.
2007Bengaluru, Karnataka, IndiaUSD 123.71 MUSD 542.17 M1,108
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed.
2019Bengaluru, Karnataka, IndiaUSD 142.34 MUSD 32.66 M711
Photo editing and sharing apps are developed by Meitu.
2008Xiamen, Fujian, ChinaUSD 525 MUSD 536.99 M2,420
Subscription-based jewelry is provided by digital-first brand BlueStone.
2011Bengaluru, Karnataka, IndiaUSD 254.97 MUSD 259.64 M3,210
Men's fashion apparel is offered online by Bonobos.
2007New York, New York, United StatesUSD 127.67 M––
Metabolic health is tracked via devices and fitness platforms.
2019Bengaluru, Karnataka, IndiaUSD 163.28 MUSD 65.48 M274
Pre-owned fashion products are sold via an online marketplace.
2008Vilnius, LithuaniaUSD 872.04 M––
Online rental platform offering multi-category fashion products and accessories
2009New York, New York, United StatesUSD 326.35 MUSD 306.2 M850
Customizable smart lock screen experiences are developed for mobile devices.
2019Bengaluru, Karnataka, IndiaUSD 390 M––
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Frequently Asked Questions about Baby Phat

Baby Phat was founded in 1999.

Baby Phat is headquartered in Secaucus, United States. It is registered at Secaucus, New Jersey, United States.

Baby Phat was founded in 1999 by Kimora Lee Simmons in Secaucus, United States. Operations focus on the fashion apparel sector through an internet-first model. Product offerings encompass jackets, joggers, denim shorts, tops, leggings, T-shirts, and related items. Free shipping is available for orders surpassing a specified minimum within the United States. The brand maintains a presence in the online retail space for apparel distribution.

Baby Phat's top competitors include True Religion Apparel, Cider and Everlane.

Baby Phat has 1 investor. Key investors include Kellwood.

Yes. Baby Phat was acquired by Kellwood in June 2004.

The website of Baby Phat receives about 203 thousand visits a month and ranks #121,877 among all websites worldwide.

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