About bareMinerals
bareMinerals is a Consumer company based in New York (United States) founded in 1976, and was acquired by Advent International in August 2021. Mineral-based cosmetics and skincare products are offered by bareMinerals. Its chief executive, as recorded, is Pottermore Boss. Its website bareminerals.com draws about 633 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its competitors include Procter & Gamble, Glossier and Function of Beauty; 2 of its 3 listed competitors have raised funding.
Company details
bareMinerals was founded in 1976 and is headquartered in New York, United States. Operations center on the cosmetics and skincare sector, where mineral-formulated products such as foundations, concealers, powders, eyeshadows, lipsticks, cleansers, and moisturizers are developed. Emphasis is placed on clean, ethically sourced ingredients to support skin health. A loyalty program and subscription options are provided to customers.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website bareminerals.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Advent International (Aug 2021)
- Investors
- Acquired byAdvent International
(Aug 2021)
Apps and channels of bareMinerals
its YouTube channel bareMinerals has 89.3K subscribers and 30 videos.
Videos from bareMinerals
The most watched videos on bareMinerals's YouTube channel, bareMinerals (89.3K subscribers). Click a video to play it here.
More on bareMinerals.
Investors in bareMinerals
bareMinerals has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Advent International.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity firm focused on multiple sectors | adventinternational.com | Sao Paulo, Brazil |
Investor details for bareMinerals
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People of bareMinerals
4 people are tracked at bareMinerals (3 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Pottermore Boss | CEO | Leadership |
Susan L Jurevics | President | Leadership |
Andrew Molloy | Senior Director Information Technology, Integrated Customer Experience | Leadership |
Sarah Hluszko | Global Brand Marketing | Team |
Complete people profiles for bareMinerals
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Timeline of bareMinerals
3 dated milestones of bareMinerals across 45 years, from founding to its latest funding, stage changes and deals.
- Founded bareMinerals is founded.
- IPO Lists on the stock exchange (IPO).
- Exit Acquired by Advent International.
Competitors of bareMinerals
bareMinerals has 3 listed competitors in our database, 2 of them funded. They include Procter & Gamble, Glossier and Function of Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. |
Detailed competitors of bareMinerals
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Web traffic of bareMinerals
The website of bareMinerals (bareminerals.com) receives about 633.4K visits a month and ranks #56,055 among all websites worldwide, #2,754 in Beauty and Cosmetics.
- Monthly visits633.4K
▼ 14.5% vs previous month
- Unique visitors394.5K
per month
- Global rank#56,055
among all websites
- Category rank#2,754
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit4.6
- Average visit2 min 43 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with bareMinerals. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| bobbibrowncosmetics.com | 88% | 481.9K | #80,482 | View details | |
bareescentuals.com | bareescentuals.com | 83% | – | ||
| lauramercier.com | 82% | 358.5K | #114,502 | View details | |
| everydayminerals.com | 81% | View details | |||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for bareMinerals
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as bareMinerals (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Bareminerals
Complete news archive for bareMinerals
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Frequently Asked Questions about bareMinerals
bareMinerals was founded in 1976.
bareMinerals is headquartered in New York, United States. It is registered at New York, New York, United States.
Pottermore Boss is the CEO of bareMinerals, as recorded in our data.
bareMinerals was founded in 1976 and is headquartered in New York, United States. Operations center on the cosmetics and skincare sector, where mineral-formulated products such as foundations, concealers, powders, eyeshadows, lipsticks, cleansers, and moisturizers are developed. Emphasis is placed on clean, ethically sourced ingredients to support skin health. A loyalty program and subscription options are provided to customers.
bareMinerals's top competitors include Procter & Gamble, Glossier and Function of Beauty.
bareMinerals has 1 investor. Key investors include Advent International.
Yes. bareMinerals was acquired by Advent International in August 2021.
The website of bareMinerals receives about 633 thousand visits a month and ranks #56,055 among all websites worldwide.