About BDA
BDA is a Business Services company based in Woodinville (United States) founded in 1984. Marketing and advertising agency specialized in merchandise promotion services. BDA has raised $75 million across 3 funding rounds from investors including Ares Capital Corporation and Cyprium Partners. The company has 20 employees. BDA has completed 8 acquisitions, including BrandVia, Dukes of London and Evigna. Its chief executive, as recorded, is Jay Deutsch. Its website bdainc.com draws about 27 thousand monthly visits. BDA offers products and services including Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development. Its focus areas include Marketing Services and Full Service Marketing Agency. Its legal entity is Bensussen Deutsch & Associates, LLC. Its competitors include Townsquare Media, Advantage Solutions and Prophet; 2 of its 3 listed competitors have raised funding.
Company details
BDA was founded in 1984 and is headquartered in Woodinville, United States. Operations are centered in the marketing and advertising sector, with a focus on merchandise promotion. Services offered include consumer promotions, retail programs, corporate promotions, e-commerce solutions, sponsorships, and public relations. Clients served encompass brands such as Corona, Unilever, Kelloggs, FedEx, HBO, and Sony.
- Headquarters Woodinville, United States
- Employees 20
- SectorsBusiness Services
- Website category Business and Consumer Services · Marketing and Advertising
- Website bdainc.com
- Social LinkedIn X Facebook Instagram
- Legal Name Bensussen Deutsch & Associates, Llc
- Total Equity Funding$75M (USD)
in 3 rounds
- Latest Funding Round$75M (USD), Private Equity Round
Sep 2016
- InvestorsAres Capital Corporation
& 1 more
- Employee Count20
- Investments & AcquisitionsBrandVia
& 7 more
Products & Services of BDA
BDA offers a comprehensive portfolio of products and services, including Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development.
Custom products for brand promotion and client engagement.
Tailored clothing designs for corporate and promotional use.
Strategies for brick-and-mortar and online retail activation.
Industrial design and engineering for custom brand products.
Funding Insights of BDA
BDA has successfully raised a total of $75M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round of $75 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $75M
- Total Rounds 3
- Last Round Private Equity Round — $75M
- Investors Count 2
All 3 funding rounds of BDA with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2016 | $75M | Private Equity Round | – | – | |
| Aug 2016 | Private Equity Round | – | Cyprium | – | |
| Aug 2016 | Debt – Conventional | – | – |
2 investors in total: 2 institutional.
Investors in BDA
BDA has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ares Capital Corporation and Cyprium Partners.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity and debt investments are managed for businesses. | 2004 | arescapitalcorp.com | Los Angeles, United States | |
Non-control capital and strategic guidance are provided to middle-market businesses. | cyprium.com | Cleveland, United States |
Investor details for BDA
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BDA
443 people are tracked at BDA (86 in leadership, 4 in board & advisors, 353 in team); the tracked headcount is 20.
| Name | Role | Group |
|---|---|---|
Jay Deutsch | CEO | Leadership |
Demi Broughton | Account Director | Leadership |
Jay Fox | Director Logistics | Leadership |
Kelsey Quevedo | Director - Partnership Activation | Leadership |
Barry Deutsch | Chief Sales Officer | Leadership |
Rob Martin | Chief Experience Officer | Leadership |
Tara Denman | Chief Human Resources Officer | Leadership |
Jared Collinge | Chief Financial Officer | Leadership |
Jeff Kern | National Account Director - Entertainment | Leadership |
Richard Moses | Account Director | Leadership |
Anouk Pape | Divisional Vice President Of Marketing And Creative Services | Leadership |
Heather Woolfitt Cpa | Director Of Corporate Accounting | Leadership |
Katie Patterson | Client Services Director | Leadership |
Rebecca Harvey | National Account Director | Leadership |
Caitlin Baumann | Sr. Director, Business Development | Leadership |
Renee Matson | Director Of Accounting Operations | Leadership |
Rick Orlowski | Managing Director, In Country Sales & Operation Enablement - Manila | Leadership |
Theresa Gibson | Senior Director, Sales Operations and Customer Service | Leadership |
Alexander McLeod | National Account Director | Leadership |
Jeff Klein | Director Of Client Services | Leadership |
423 more people are available in the full profile.
Complete people profiles for BDA
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Investments & Acquisitions by BDA
BDA has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include BrandVia, Dukes of London and Evigna.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Multi-category products including branded merchandise are designed and manufactured. | harperandscott.com | New York, United States | 2014 | Aug 2025 | •••• | |
Retailing services for sports products are provided by Great Branding. | greatbranding.com | Luton, United Kingdom | 2001 | Jun 2024 | •••• | |
Branding and advertising services are provided to various clients. | ideaplanetlp.com | Dallas, United States | 1999 | Jun 2022 | •••• | |
Full-service marketing solutions are provided to businesses across sectors. | brandvia.com | San Jose, United States | 2003 | Aug 2019 | •••• | |
Branding merchandising services for sports are provided globally. | sportsmglobal.com | United Kingdom | 2007 | Oct 2017 | •••• | |
Asset identification, diligence, and onboarding services are provided digitally. | dukesoflondon.com | London, United Kingdom | 1994 | Sep 2017 | •••• | |
| swervepoint.com | 0 | Jul 2017 | •••• | |||
Promotional marketing communication services are offered to enterprises. | evigna.com | Detroit, United States | 2004 | Apr 2010 | •••• |
Complete acquisition details for BDA
Acquired stakes, deal sources and the complete acquisition history require an active premium plan.
- Acquired stakes
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- Complete history
- Exports
Verified entity values are shown only after access is granted.
Timeline of BDA
11 dated milestones of BDA across 41 years, from founding to its latest funding, stage changes and deals.
- Founded BDA is founded.
- Acquisition Acquires Evigna.
- Funding First funding round.
- Funding Latest funding round, Private Equity Round, of $75.0M.
- Acquisition Acquires Swervepoint.
- Acquisition Acquires Dukes of London.
- Acquisition Acquires Sports Merchandise Global.
- Acquisition Acquires BrandVia.
- Acquisition Acquires Idea Planet.
- Acquisition Acquires Great Branding.
- Acquisition Acquires Harper + Scott.
Competitors of BDA
BDA has 3 listed competitors in our database, 2 of them funded. They include Townsquare Media, Advantage Solutions and Prophet.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| townsquaremedia.com | 2010 | Greenwich, United States | $100.5M | 2,016 | Media Company focused on radio broadcasting, live events, marketing solutions | |
| advantagesolutions.net | 1987 | Irvine, United States | 21 | Consumer packaged goods sales and digital marketing services are provided. | ||
| prophet.com | 1992 | San Francisco, United States | $94.33M | Brand and marketing consulting solutions provider |
Detailed competitors of BDA
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BDA
The website of BDA (bdainc.com) receives about 27.2K visits a month and ranks #636,384 among all websites worldwide, #2,824 in Marketing and Advertising.
- Monthly visits27.2K
▼ 29% vs previous month
- Unique visitors18.5K
per month
- Global rank#636,384
among all websites
- Category rank#2,824
Business and Consumer Services · Marketing and Advertising
- Bounce rate28%
- Pages per visit3.9
- Average visit3 min 20 sec
- DevicesDesktop 53% · Mobile 47%
Websites whose visitors overlap most with BDA. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| boundlessnetwork.com | 100% | 14.5K | #1,453,467 | View details | |
minyo.biz | minyo.biz | 78% | – | ||
sld.com | sld.com | 78% | #2,251,195 | – | |
| formationsd.com | 78% | View details | |||
vertebrae.us | vertebrae.us | 78% | – | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 23 similar websites and full traffic analytics for BDA
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 23 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as BDA (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Bda
Complete news archive for BDA
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Frequently Asked Questions about BDA
BDA was founded in 1984 and raised its 1st funding round 32 years after it was founded.
BDA is headquartered in Woodinville, United States. It is registered at Woodinville, Washington, United States.
Jay Deutsch is the CEO of BDA, as recorded in our data.
BDA is a funded company, having raised a total of $75M across 3 funding rounds to date.
BDA has 20 employees.
BDA was founded in 1984 and is headquartered in Woodinville, United States. Operations are centered in the marketing and advertising sector, with a focus on merchandise promotion. Services offered include consumer promotions, retail programs, corporate promotions, e-commerce solutions, sponsorships, and public relations. Clients served encompass brands such as Corona, Unilever, Kelloggs, FedEx, HBO, and Sony.
BDA's top competitors include Townsquare Media, Prophet and Advantage Solutions.
BDA offers Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development.
BDA has made 8 acquisitions, including BrandVia, Dukes of London, and Evigna.
BDA has 2 investors. Key investors include Ares Capital Corporation, and Cyprium Partners.
BDA operates through Bensussen Deutsch & Associates, Llc.