BDA

Woodinville, United States Founded: 1984 • Age: 42 yrs
Marketing and advertising agency specialized in merchandise promotion services.

About BDA

BDA is a company based in Woodinville (United States) founded in 1984.. BDA has raised $75 million across 3 funding rounds from investors including Ares Capital Corporation and Cyprium Partners. The company has 20 employees as of December 31, 2022. BDA has completed 8 acquisitions, including BrandVia, Dukes of London and Evigna. BDA offers products and services including Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development. BDA operates in a competitive market with competitors including S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others.

  • Headquarter Woodinville, United States
  • Employees 20 as on 31 Dec, 2022
  • Sectors
    Business Services
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Bensussen Deutsch & Associates, Llc
Operational Areas
Business Services → Customer Experience & Marketing Services
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $75 M (USD)

    in 3 rounds

  • Latest Funding Round
    $75 M (USD), Private Equity Round

    Sep 24, 2016

  • Investors
  • Employee Count
    20

    as on Dec 31, 2022

  • Investments & Acquisitions
    BrandVia

    & 7 more

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Products & Services of BDA

BDA offers a comprehensive portfolio of products and services, including Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Custom products for brand promotion and client engagement.

Tailored clothing designs for corporate and promotional use.

Strategies for brick-and-mortar and online retail activation.

Industrial design and engineering for custom brand products.

People of BDA
Headcount 1000-5000
Employee Profiles 448
Board Members and Advisors 4
Employee Profiles
People
Demi Broughton
Account Director
People
Barry Deutsch
Chief Sales Officer
People
Rob Martin
Chief Experience Officer
People
Steve Avanessian
EVP Client Services & Sports Division

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Board Members and Advisors
people
Lea Anne S. Ottinger
Advisor
people
Rob Matthews
Advisor
people
Chuck Arnold
Advisor
people
Eric Bensussen
Co-Founder

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Funding Insights of BDA

BDA has successfully raised a total of $75M across 3 strategic funding rounds. The most recent funding activity was a Private Equity Round round of $75 million completed in September 2016. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 3
  • Last Round Private Equity Round — $75.0M
  • First Round
  • Investors Count 2
Date Amount Transaction Name Valuation Lead Investors Investors
Sep, 2016 Amount Private Equity Round - BDA Valuation

investors

Aug, 2016 Amount Private Equity Round - BDA Valuation Cyprium
Aug, 2016 Amount Debt – Conventional - BDA Valuation

investors

Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in BDA

BDA has secured backing from 2 investors, including venture fund investors. Prominent investors backing the company include Ares Capital Corporation and Cyprium Partners. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Investor Description Founded Year Domain Location
Private equity and debt investments are managed for businesses.
Founded Year Domain Location
Non-control capital and strategic guidance are provided to middle-market businesses.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by BDA

BDA has strategically engaged in corporate development activities, having acquired 8 companies. Notable acquisitions include BrandVia, Dukes of London and Evigna. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Acquisitions
Company Name Description Domain Location Founded Year Amount
Multi-category products including branded merchandise are designed and manufactured.
2014
Branding merchandising services for sports are provided globally.
2007
Promotional marketing communication services are offered to enterprises.
2004
Company Name Description Domain Location Founded Year Amount
OVO is recognized as a smart digital payment application.
2017
Bionic investment advisor platform
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014

Financial Statements - BDA

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Bda Comparisons

Employees
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Competitors of BDA

BDA operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as S⁴Capital, Townsquare Media, Advantage Solutions, Prophet and Tinuiti, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Digital advertising and content marketing services are provided globally.
domain founded_year HQ Location
Media Company focused on radio broadcasting, live events, marketing solutions
domain founded_year HQ Location
Consumer packaged goods sales and digital marketing services are provided.
domain founded_year HQ Location
Brand and marketing consulting solutions provider
domain founded_year HQ Location
Digital marketing services including paid search and e-commerce are provided.
domain founded_year HQ Location
Digital marketing, advertising, and IT services are provided globally.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Bda

Frequently Asked Questions about BDA

When was BDA founded?

BDA was founded in 1984 and raised its 1st funding round 32 years after it was founded.

Where is BDA located?

BDA is headquartered in Woodinville, United States. It is registered at Woodinville, Washington, United States.

Who is the current CEO of BDA?

Jay Deutsch is the current CEO of BDA.

Is BDA a funded company?

BDA is a funded company, having raised a total of $75M across 3 funding rounds to date.

How many employees does BDA have?

As of Dec 31, 2022, the latest employee count at BDA is 20.

What does BDA do?

BDA was founded in 1984 and is headquartered in Woodinville, United States. Operations are centered in the marketing and advertising sector, with a focus on merchandise promotion. Services offered include consumer promotions, retail programs, corporate promotions, e-commerce solutions, sponsorships, and public relations. Clients served encompass brands such as Corona, Unilever, Kelloggs, FedEx, HBO, and Sony.

Who are the top competitors of BDA?

BDA's top competitors include S⁴Capital, Townsquare Media and Tinuiti.

What products or services does BDA offer?

BDA offers Promotional Merchandise, Branded Apparel, Retail Solutions, and Product Development.

How many acquisitions has BDA made?

BDA has made 8 acquisitions, including BrandVia, Dukes of London, and Evigna.

Who are BDA's investors?

BDA has 2 investors. Key investors include Ares Capital Corporation, and Cyprium Partners.

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