BDG

New York, United States Founded: 2014 • Age: 12 yrs Acquired By Bustle
BDG is engaged in creating premium content and cultural experiences.

About BDG

BDG is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by Bustle in July 2021. BDG is engaged in creating premium content and cultural experiences. It operates on a Advertising Model and Licensing Model model. BDG has raised $10 million across 1 funding round from investors including BDG, NEA and Red & Blue Ventures. The company has 109 employees. BDG has completed 2 acquisitions, including Fatherly and Scary Mommy. BDG offers products and services including Premium Content Creation, Live Events, and Social Storytelling. Its focus areas include Media, Digital Media and Content Creation. Its legal entity is BDG Media, Inc. Its competitors include Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures and 4 more; 8 of its 9 listed competitors have raised funding.

Company details

BDG is focused on advancing culture through premium content, social storytelling, and impactful live events. Operations span various media brands like Bustle, NYLON, Scary Mommy, and W Magazine, each targeting distinct audience segments with specialized content. Services include the production of award-winning campaigns and talent stories designed to stand out in digital spaces. Additionally, IRL events are organized to create unique cultural moments. The company also offers licensing and content reuse options through partnerships, supporting a broad media presence in the digital and physical realms.

  • Headquarters New York, United States
  • Employees 109
  • Stage Acquired
  • Sectors
    Media & Entertainment
  • Website somespider.com
  • Social LinkedIn X Facebook
  • Acquired by Bustle (Jul 2021)
  • Legal Name Bdg Media, Inc.
Key Metrics
  • Total Equity Funding
    $10M (USD)

    in 1 rounds

  • Latest Funding Round
    $10M (USD), Series A

    Jun 2017

  • Investors
    BDG

    & 2 more

  • Employee Count
    109
  • Investments & Acquisitions
    Fatherly

    & 1 more

  • Acquired by
    Bustle

    (Jul 2021)

Products & Services of BDG

BDG offers a comprehensive portfolio of products and services, including Premium Content Creation, Live Events, and Social Storytelling.

Premium Content Creation
Media

Premium content is crafted for cultural impact and engagement.

Live Events
Events

Unforgettable live experiences are organized for cultural connection.

Social Storytelling
Media

Social storytelling is developed to resonate with audiences.

Funding Insights of BDG

BDG has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding $10M
  • Total Rounds 1
  • Last Round Series A β€” $10M
  • First Round $10M

    (Jun 2017)

  • Investors Count 2

All 1 funding rounds of BDG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.

DateAmountTransaction NameValuationLead InvestorsInvestors
Jun 2017$10MSeries A––
Valuation history

3 investors in total: 3 institutional.

Investors in BDG

BDG has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include BDG, NEA and Red & Blue Ventures.

All
Venture Fund
Institutional
InvestorDescriptionFounded YearDomainLocation
Venture capital investments are offered to startups by NEA.
–nea.comMenlo Park, United States
Investments are made in seed and early-stage US tech companies.
–redandblue.vcPhiladelphia, United States
Digital media content is published targeting millennials across various platforms.
1997bdg.comNew York, United States
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People of BDG

9 people are tracked at BDG (4 in leadership, 5 in team); the tracked headcount is 109.

NameRoleGroup
Mary Kate Mcgrath
Chief Operations OfficerLeadership
Jon Wachsman
Chief Financial OfficerLeadership
Geoff Isenman
Chief Business OfficerLeadership
Julie Steinhagen
Head of DesignLeadership
Mylove Barnett
Community ManagerTeam
Joel Wills
Executive EditorTeam
Samantha Angoletta
Executive EditorTeam
Peter Putka
Executive Producer Content Development & ProductionTeam
Aubree Lennon
Photo Editor / Snapchat ProducerTeam
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Investments & Acquisitions by BDG

BDG has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Fatherly and Scary Mommy.

Acquisitions
Company NameDescriptionDomainLocationFoundedAcquiredAmount
Parenting content and advice are provided for millennial fathers.
fatherly.comNew York, United States2014Mar 2020β€’β€’β€’β€’
Parenting humor and advice are delivered via online media portal.
scarymommy.comBaltimore, United States2008Feb 2015β€’β€’β€’β€’
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Timeline of BDG

5 dated milestones of BDG across 7 years, from founding to its latest funding, stage changes and deals.

  1. Founded BDG is founded.
  2. Acquisition Acquires Scary Mommy.
  3. Funding First funding round of $10.0M.
  4. Acquisition Acquires Fatherly.
  5. Exit Acquired by Bustle.

Competitors of BDG

BDG has 9 listed competitors in our database, 8 of them funded. They include Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures, among others.

Company NameDomainFoundedHQ LocationTotal fundingEmployeesDescription
webedia-group.com2007Levallois Perret, France$4.7M–
Multiple online media and lifestyle brands are owned and operated.
voxmedia.com2005–$425.09M1,472
Digital media publishing network
pmc.com2003Los Angeles, United States$235M1,018
Content on digital media corporations is published across multiple platforms.
groupninemedia.com1999New York, United States$675M535
Digital-first media network
redventures.com2000Fort Mill, United States$250M–
Web development, digital marketing, and market analytics services are provided.
uol.com.br1996Sao Paulo, Brazil$100M–
Online news and digital services are provided in Portuguese.
jellysmack.com2016New York, United States$40M3
Video content creation platform for businesses
ziffdavis.com1927New York, United States–1,430
Digital-media company in the technology, gaming, entertainment, and men’s lifestyle
aol.com1983New York, United States$20M26
Online news, entertainment, and financial content is delivered.
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Top companies in DTC Media Innovators

10 companies that operate in the same segment as BDG (DTC Media Innovators), ranked by their profile score on The Company Check.

CompanyDescriptionFoundedLocationTotal fundingRevenueEmployees
Diversified gaming and sports media platforms are operated and developed.
1999Mumbai, Maharashtra, IndiaUSD 127.93 MUSD 194.94 M63
News media platform for soccer
2008Berlin, Berlin, GermanyUSD 320.1 MUSD 30.07 M298
Multi-category news is delivered through an app-based platform.
2016Arlington, Virginia, United StatesUSD 30 M–356
News media platform covering combat sports
2011Singapore, SingaporeUSD 236 MUSD 84.46 M657
Multi-category news is curated and delivered in multiple languages.
2009Bengaluru, Karnataka, IndiaUSD 129.01 M–942
Hyperlocal short news app is provided in multiple languages.
2014Hyderabad, Telangana, IndiaUSD 30.77 MUSD 5.35 M309
Online platform publishing content focusing on investment
2011Chicago, Illinois, United StatesUSD 60.4 M––
Subscription-based sports media is delivered to local premium audiences.
2016Chicago, Illinois, United StatesUSD 134.42 M––
Multiple online media and lifestyle brands are owned and operated.
2007Levallois-perret, Hauts-de-seine, FranceUSD 4.7 M––
Sports commentary and news are provided through Hupu's platform.
2004Shanghai, Shanghai, ChinaUSD 338.72 M––
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Related news about Bdg

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Frequently Asked Questions about BDG

BDG was founded in 2014 and raised its 1st funding round 3 years after it was founded.

BDG is headquartered in New York, United States. It is registered at New York, New York, United States.

BDG is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2017.

BDG has 109 employees.

BDG is focused on advancing culture through premium content, social storytelling, and impactful live events. Operations span various media brands like Bustle, NYLON, Scary Mommy, and W Magazine, each targeting distinct audience segments with specialized content. Services include the production of award-winning campaigns and talent stories designed to stand out in digital spaces. Additionally, IRL events are organized to create unique cultural moments. The company also offers licensing and content reuse options through partnerships, supporting a broad media presence in the digital and physical realms.

BDG's top competitors include Webedia, Vox Media and Ziff Davis.

BDG offers Premium Content Creation, Live Events, and Social Storytelling.

BDG has made 2 acquisitions, including Fatherly, and Scary Mommy.

BDG has 3 investors. Key investors include BDG, NEA, and Red & Blue Ventures.

BDG operates through Bdg Media, Inc..

Yes. BDG was acquired by Bustle in July 2021.

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