About Fatherly
Fatherly is a Consumer company based in New York (United States) founded in 2014, and was acquired by Some Spider in March 2020. It operates as a parenting content and advice are provided for millennial fathers. It operates in the Consumer and Media & Entertainment sectors. Fatherly has raised $6 million across 3 funding rounds from investors including United Talent Agency, BDG and Lerer Hippeau. Its website fatherly.com draws about 714 thousand monthly visits. Fatherly offers products and services including Parenting Articles and Newsletters. Its focus areas include Internet First Media, Lifestyle, Thematic and Parenting. Its legal entity is BDG Media, Inc. Its competitors include BabyCenter, Yandex, Goop, Thrillist and theAsianparent and 3 more; 5 of its 8 listed competitors have raised funding.
Company details
Fatherly was established in 2014 in New York, United States, as a digital media platform in the parenting sector. Content centered on advice for millennial dads, including product recommendations and guidance, is delivered via the website fatherly.com. Contributions are sourced from founders, full-time editors, therapists, and authors. Operations encompass editorial production and content curation. Seed funding of 2 million was secured in April 2015, led by SoftTech.
- Headquarters New York, United States
- Stage Acquired
- SectorsConsumerMedia & Entertainment
- Website category News and Media
- Email••••••••
- Website fatherly.com
- Social LinkedIn X Facebook Instagram
- Acquired by Some Spider (Mar 2020)
- Legal Name Bdg Media, Inc.
- Total Equity Funding$6M (USD)
in 3 rounds
- Latest Funding Round$4M (USD), Series A
Aug 2017
- InvestorsUnited Talent Agency
& 5 more
- Acquired bySome Spider
(Mar 2020)
Products & Services of Fatherly
Fatherly offers a comprehensive portfolio of products and services, including Parenting Articles and Newsletters.
Provides advice on parenting and family topics for modern dads.
Delivers family tips and updates via email subscriptions.
Funding Insights of Fatherly
Fatherly has successfully raised a total of $6M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in August 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $6M
- Total Rounds 3
- Last Round Series A — $4M
- First Round $690,000
(Dec 2014)
- Investors Count 5
All 3 funding rounds of Fatherly with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2017 | $4M | Series A | – | BDMI, United Talent Agency | – |
| Apr 2015 | $2M | Seed | – | Lerer Hippeau, Crosslink Capital | – |
| Dec 2014 | $690,000 | Debt – Conventional | – | – | – |
6 investors in total: 6 institutional.
Investors in Fatherly
Fatherly has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include United Talent Agency, BDG and Lerer Hippeau.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are provided by BDMI to technology companies. | – | bdmifund.com | New York, United States | |
USA focused VC firm investing in seed and early stage startups | 2010 | lererhippeau.com | New York, United States | |
Venture capital is invested in various sectors by Crosslink Capital. | – | crosslinkcapital.com | San Francisco, United States | |
Venture capital is invested in multiple sectors by Uncork Capital. | – | uncorkcapital.com | Palo Alto, United States | |
Talent and literacy agency for artists | 1991 | unitedtalent.com | Beverly Hills, United States | |
BDG is engaged in creating premium content and cultural experiences. | 2014 | somespider.com | New York, United States |
Investor details for Fatherly
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Fatherly
94 people are tracked at Fatherly (55 in leadership, 39 in team).
| Name | Role | Group |
|---|---|---|
Diane Mattioli | Executive Director | Leadership |
Shyema Azam | Beauty Director, Creative Strategist - Branded Content | Leadership |
Bryan Goldberg | Founder & Chief Executive Officer | Leadership |
Elizabeth Haynes | Executive Director / Fashion And Luxury, W Media LLC | Leadership |
Jenna Wexler | Senior Director, Branded Fashion & Entertainment | Leadership |
Evan Meredith | Associate Director, Marketing & Audience Development | Leadership |
Chelsey Conroy | Senior Director Of Commerce Editorial | Leadership |
Robert Rowe | Senior Vice President Of Sales | Leadership |
Melanie Rivera | Senior Director, Client Solutions | Leadership |
Christina Amoroso | Editorial Director, Bustle | Leadership |
Tyler Love | Chief Technology Officer | Leadership |
Robert Eastman | Senior Director, IT | Leadership |
Charlie Correa | Associate Director Of Information Technology | Leadership |
Alexa Lyons | Director, Brand Experience & Talent Strategy At Bustle Digital Group | Leadership |
Jennifer Chang | Vice President Human Resources | Leadership |
Lauren Sofair | Senior Vice President, Video | Leadership |
Emily Desear | Chief Creative Officer, BDG Studos | Leadership |
Lucas de la Torre | Director, Strategic Finance & Operations | Leadership |
Charlotte Owen | Executive Vice President, Editorial & Editor-in-chief, Bustle | Leadership |
Victoria Warnken | Design Director | Leadership |
74 more people are available in the full profile.
Complete people profiles for Fatherly
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Fatherly
4 dated milestones of Fatherly across 6 years, from founding to its latest funding, stage changes and deals.
- Founded Fatherly is founded.
- Funding First funding round of $690K.
- Funding Latest funding round, Series A, of $4.0M.
- Exit Acquired by Some Spider.
Competitors of Fatherly
Fatherly has 8 listed competitors in our database, 5 of them funded. They include BabyCenter, Yandex, Goop, Thrillist and theAsianparent, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| babycenter.com | 1997 | San Francisco, United States | $13.5M | – | Parenting Website | |
| yandex.ru | 2000 | Moscow, Russia | – | – | Blog focusing on music, market, video, and other related topics | |
| goop.com | 2008 | New York, United States | $75M | 210 | Multi-category products are retailed online by Goop. | |
| thrillist.com | 2005 | New York, United States | $69.1M | 96 | Digital content on food, travel, health, and lifestyle is published. | |
| theasianparent.com | 2008 | Singapore | – | – | A digital platform for parenting and pregnancy guidance is provided. | |
| bounty.com | 1959 | Welwyn Garden, United Kingdom | – | 41 | Support and resources for pregnancy and parenting are provided by Bounty. | |
| hopster.com | 2012 | Middleton, United States | $1.5M | – | Printable grocery and household coupons are provided via Hopster's platform. | |
| momspresso.com | 2010 | Gurugram, India | $9.46M | 906 | Content on parenting topics is delivered via an online portal. |
Detailed competitors of Fatherly
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Fatherly
The website of Fatherly (fatherly.com) receives about 714.4K visits a month and ranks #95,097 among all websites worldwide, #5,565 in News and Media.
- Monthly visits714.4K
▲ 6.2% vs previous month
- Unique visitors470.5K
per month
- Global rank#95,097
among all websites
- Category rank#5,565
News and Media
- Bounce rate56%
- Pages per visit1.6
- Average visit1 min 10 sec
- DevicesDesktop 16% · Mobile 84%
Websites whose visitors overlap most with Fatherly. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| nytimes.com | 100% | 695.1M | #71 | View details | |
| yahoo.com | 98% | 2.9B | #16 | View details | |
| singularityhub.com | 94% | 281.7K | #226,582 | View details | |
| vice.com | 91% | 11M | #6,839 | View details | |
| cnn.com | 90% | 494.3M | #131 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Fatherly
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
10 companies that operate in the same segment as Fatherly (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Related news about Fatherly
Complete news archive for Fatherly
Full article history, source details, and older brand coverage require an active premium plan.
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- Source and publication date
- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Fatherly
Fatherly was founded in 2014.
Fatherly is headquartered in New York, United States. It is registered at New York, New York, United States.
Fatherly is a funded company, having raised a total of $6M across 3 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $690K, raised on Dec 2014.
Fatherly was established in 2014 in New York, United States, as a digital media platform in the parenting sector. Content centered on advice for millennial dads, including product recommendations and guidance, is delivered via the website fatherly.com. Contributions are sourced from founders, full-time editors, therapists, and authors. Operations encompass editorial production and content curation. Seed funding of 2 million was secured in April 2015, led by SoftTech.
Fatherly's top competitors include Yandex, Goop and BabyCenter.
Fatherly offers Parenting Articles and Newsletters.
Fatherly has 6 investors. Key investors include United Talent Agency, BDG, Lerer Hippeau, BDMI, and Crosslink Capital.
Fatherly operates through Bdg Media, Inc..
Yes. Fatherly was acquired by Some Spider in March 2020.
The website of Fatherly receives about 714 thousand visits a month and ranks #95,097 among all websites worldwide.