About BDG
BDG is a Media & Entertainment company based in New York (United States) founded in 2014, and was acquired by Bustle in July 2021. BDG is engaged in creating premium content and cultural experiences. It operates on a Advertising Model and Licensing Model model. BDG has raised $10 million across 1 funding round from investors including BDG, NEA and Red & Blue Ventures. The company has 109 employees. BDG has completed 2 acquisitions, including Fatherly and Scary Mommy. BDG offers products and services including Premium Content Creation, Live Events, and Social Storytelling. Its focus areas include Media, Digital Media and Content Creation. Its legal entity is BDG Media, Inc. Its competitors include Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures and 4 more; 8 of its 9 listed competitors have raised funding.
Company details
BDG is focused on advancing culture through premium content, social storytelling, and impactful live events. Operations span various media brands like Bustle, NYLON, Scary Mommy, and W Magazine, each targeting distinct audience segments with specialized content. Services include the production of award-winning campaigns and talent stories designed to stand out in digital spaces. Additionally, IRL events are organized to create unique cultural moments. The company also offers licensing and content reuse options through partnerships, supporting a broad media presence in the digital and physical realms.
- Headquarters New York, United States
- Employees 109
- Stage Acquired
- SectorsMedia & Entertainment
- Website somespider.com
- Social LinkedIn X Facebook
- Acquired by Bustle (Jul 2021)
- Legal Name Bdg Media, Inc.
Products & Services of BDG
BDG offers a comprehensive portfolio of products and services, including Premium Content Creation, Live Events, and Social Storytelling.
Premium content is crafted for cultural impact and engagement.
Unforgettable live experiences are organized for cultural connection.
Social storytelling is developed to resonate with audiences.
Funding Insights of BDG
BDG has successfully raised a total of $10M through 1 strategic funding round. The most recent funding activity was a Series A round of $10 million completed in June 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $10M
- Total Rounds 1
- Last Round Series A β $10M
- First Round $10M
(Jun 2017)
- Investors Count 2
All 1 funding rounds of BDG with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2017 | $10M | Series A | β | β |
3 investors in total: 3 institutional.
Investors in BDG
BDG has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include BDG, NEA and Red & Blue Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital investments are offered to startups by NEA. | – | nea.com | Menlo Park, United States | |
Investments are made in seed and early-stage US tech companies. | – | redandblue.vc | Philadelphia, United States | |
Digital media content is published targeting millennials across various platforms. | 1997 | bdg.com | New York, United States |
Investor details for BDG
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of BDG
9 people are tracked at BDG (4 in leadership, 5 in team); the tracked headcount is 109.
| Name | Role | Group |
|---|---|---|
Mary Kate Mcgrath | Chief Operations Officer | Leadership |
Jon Wachsman | Chief Financial Officer | Leadership |
Geoff Isenman | Chief Business Officer | Leadership |
Julie Steinhagen | Head of Design | Leadership |
Mylove Barnett | Community Manager | Team |
Joel Wills | Executive Editor | Team |
Samantha Angoletta | Executive Editor | Team |
Peter Putka | Executive Producer Content Development & Production | Team |
Aubree Lennon | Photo Editor / Snapchat Producer | Team |
Complete people profiles for BDG
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Investments & Acquisitions by BDG
BDG has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Fatherly and Scary Mommy.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Parenting content and advice are provided for millennial fathers. | fatherly.com | New York, United States | 2014 | Mar 2020 | β’β’β’β’ | |
Parenting humor and advice are delivered via online media portal. | scarymommy.com | Baltimore, United States | 2008 | Feb 2015 | β’β’β’β’ |
Complete acquisition details for BDG
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Timeline of BDG
5 dated milestones of BDG across 7 years, from founding to its latest funding, stage changes and deals.
- Founded BDG is founded.
- Acquisition Acquires Scary Mommy.
- Funding First funding round of $10.0M.
- Acquisition Acquires Fatherly.
- Exit Acquired by Bustle.
Competitors of BDG
BDG has 9 listed competitors in our database, 8 of them funded. They include Webedia, Vox Media, Penske Media Corporation, Group Nine Media and Red Ventures, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| webedia-group.com | 2007 | Levallois Perret, France | $4.7M | – | Multiple online media and lifestyle brands are owned and operated. | |
| voxmedia.com | 2005 | – | $425.09M | 1,472 | Digital media publishing network | |
| pmc.com | 2003 | Los Angeles, United States | $235M | 1,018 | Content on digital media corporations is published across multiple platforms. | |
| groupninemedia.com | 1999 | New York, United States | $675M | 535 | Digital-first media network | |
| redventures.com | 2000 | Fort Mill, United States | $250M | – | Web development, digital marketing, and market analytics services are provided. | |
| uol.com.br | 1996 | Sao Paulo, Brazil | $100M | – | Online news and digital services are provided in Portuguese. | |
| jellysmack.com | 2016 | New York, United States | $40M | 3 | Video content creation platform for businesses | |
| ziffdavis.com | 1927 | New York, United States | – | 1,430 | Digital-media company in the technology, gaming, entertainment, and men’s lifestyle | |
| aol.com | 1983 | New York, United States | $20M | 26 | Online news, entertainment, and financial content is delivered. |
Detailed competitors of BDG
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Top companies in DTC Media Innovators
10 companies that operate in the same segment as BDG (DTC Media Innovators), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified gaming and sports media platforms are operated and developed. | 1999 | Mumbai, Maharashtra, India | USD 127.93 M | USD 194.94 M | 63 | |
News media platform for soccer | 2008 | Berlin, Berlin, Germany | USD 320.1 M | USD 30.07 M | 298 | |
Multi-category news is delivered through an app-based platform. | 2016 | Arlington, Virginia, United States | USD 30 M | – | 356 | |
News media platform covering combat sports | 2011 | Singapore, Singapore | USD 236 M | USD 84.46 M | 657 | |
Multi-category news is curated and delivered in multiple languages. | 2009 | Bengaluru, Karnataka, India | USD 129.01 M | – | 942 | |
Hyperlocal short news app is provided in multiple languages. | 2014 | Hyderabad, Telangana, India | USD 30.77 M | USD 5.35 M | 309 | |
Online platform publishing content focusing on investment | 2011 | Chicago, Illinois, United States | USD 60.4 M | – | – | |
Subscription-based sports media is delivered to local premium audiences. | 2016 | Chicago, Illinois, United States | USD 134.42 M | – | – | |
Multiple online media and lifestyle brands are owned and operated. | 2007 | Levallois-perret, Hauts-de-seine, France | USD 4.7 M | – | – | |
Sports commentary and news are provided through Hupu's platform. | 2004 | Shanghai, Shanghai, China | USD 338.72 M | – | – |
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Related news about Bdg
Complete news archive for BDG
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Frequently Asked Questions about BDG
BDG was founded in 2014 and raised its 1st funding round 3 years after it was founded.
BDG is headquartered in New York, United States. It is registered at New York, New York, United States.
BDG is a funded company, having raised a total of $10M across 1 funding round to date. The company's 1st funding round was a Series A of $10M, raised on Jun 2017.
BDG has 109 employees.
BDG is focused on advancing culture through premium content, social storytelling, and impactful live events. Operations span various media brands like Bustle, NYLON, Scary Mommy, and W Magazine, each targeting distinct audience segments with specialized content. Services include the production of award-winning campaigns and talent stories designed to stand out in digital spaces. Additionally, IRL events are organized to create unique cultural moments. The company also offers licensing and content reuse options through partnerships, supporting a broad media presence in the digital and physical realms.
BDG's top competitors include Webedia, Vox Media and Ziff Davis.
BDG offers Premium Content Creation, Live Events, and Social Storytelling.
BDG has made 2 acquisitions, including Fatherly, and Scary Mommy.
BDG has 3 investors. Key investors include BDG, NEA, and Red & Blue Ventures.
BDG operates through Bdg Media, Inc..
Yes. BDG was acquired by Bustle in July 2021.

