About Be Awara
Be Awara is a Retail company based in Kolkata (India) founded in 2016 by Sushmita Kejriwal and Atish Kejriwal. Online platform selling kids apparel, sets, and accessories with discounts. It operates on a D2C model. Its chief executive, as recorded, is Atish Kejriwal. Its website beawara.com draws about 12 thousand monthly visits. Its Indian entity Durakart Marketing Private Limited reported revenue of ₹12.62 Cr. Be Awara offers products and services including T-Shirts, Clothing Sets, Dresses, and Bottomwear. Its focus areas include Online Retail, Fashion, Childrenswear and Consumer. Its competitors include Bewakoof, Styched and Max Fashion; 2 of its 3 listed competitors have raised funding.
Company details
Be Awara is an e-commerce site focused on childrens fashion, offering products like T-shirts, dresses, and clothing sets for various ages and genders. It operates through a website and mobile app, providing fast delivery and sales promotions. Based in Kolkata, India, it serves individual customers with options for returns and customer support, emphasizing affordable kids wear.
- Headquarters Kolkata, India
- Founders Sushmita Kejriwal, Atish Kejriwal
- SectorsRetail
- Email••••••••
- Phone•••• ••••
- Website beawara.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Durakart Marketing Private Limited
- Date of Incorporation 22 Nov, 2013
- Jurisdiction Kolkata, West Bengal, India
- Annual Revenue₹12.62 Cr
FY 2024 · +103% YoY
- Net Profit₹6.1 Lakh
FY 2024 · 0% margin
- EBITDA₹74.9 Lakh
FY 2024 · 6% margin
Associated legal entities of Be Awara
Be Awara operates through Durakart Marketing Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Durakart Marketing Private Limited CIN U51909WB2013PTC198561 | Active | 22 Nov 2013 | Kolkata, West Bengal | ₹12.6 Cr | 2 | View details |
Products & Services of Be Awara
Be Awara offers a comprehensive portfolio of products and services, including T-Shirts, Clothing Sets, Dresses, and Bottomwear.
Casual T-shirts for kids in various designs and sizes
Coordinated outfits for children's everyday wear
Fashion dresses suitable for girls' occasions
Pants and shorts for kids' comfort and style
Apps and channels of Be Awara
Be Awara publishes 1 mobile app with over 10K+ downloads; its YouTube channel Be Awara has 88 subscribers and 2 videos.
Videos from Be Awara
The most watched videos on Be Awara's YouTube channel, Be Awara (88 subscribers). Click a video to play it here.
More on Be Awara.
Board of directors of Durakart Marketing Private Limited (Be Awara)
Durakart Marketing Private Limited is the primary company behind Be Awara. The board of Durakart Marketing Private Limited currently have 2 directors; the longest-serving is Atish Kejriwal, appointed in 2013. 1 earlier director has ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Atish Kejriwal DIN 06714308 | Director | 22 Nov 2013 | 12 yrs 11 mo | Durakart Marketing Private Limited |
| Sushmita Kejriwal DIN 02600439 | Additional Director | 21 Jun 2016 | 10 yrs 4 mo | Durakart Marketing Private Limited |
People of Be Awara
2 people are tracked at Be Awara (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder, CEO | Leadership |
Complete people profiles for Be Awara
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Be Awara
Figures of Durakart Marketing Private Limited, the primary company behind Be Awara, for FY 2024. Revenue was ₹12.62 Cr (+103% year on year). Net profit was ₹6.1 Lakh (0% margin). EBITDA was ₹74.9 Lakh (6% margin). Revenue has grown at a compounded annual rate of +48% over three years and +30% over five years.
- ₹12.62 CrRevenue · FY 2024 · +103% YoY
- ₹6.1 LakhNet profit · 0% margin
- ₹74.9 LakhEBITDA · 6% margin
- ₹46 LakhPaid-up capital
- +48%Revenue CAGR, 3 years
- +30%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Durakart Marketing Private Limited are on its company page.
Detailed financial statements for Be Awara
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
- Financial ratios
- Five-year trends
- Downloads
Verified entity values are shown only after access is granted.
Competitors of Be Awara
Be Awara has 3 listed competitors in our database, 2 of them funded. They include Bewakoof, Styched and Max Fashion.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bewakoof.com | 2011 | Mumbai, India | $39.49M | 161 | Multi-category fashion products are sold by an internet-first brand. | |
| styched.in | 2019 | Bengaluru, India | $925,098 | Multi-category fashion for men and women is offered online. | ||
| maxfashion.in | 2006 | Bengaluru, India | 671 | Internet first brand of clothing, footwear, and accessories for women, men, and kids |
Detailed competitors of Be Awara
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Be Awara
The website of Be Awara (beawara.com) receives about 12.1K visits a month.
- Monthly visits12.1K
▲ 62.7% vs previous month
Websites whose visitors overlap most with Be Awara. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| napchief.com | 100% | 42.3K | #765,365 | View details | |
forevernew.co.in | forevernew.co.in | 84% | #115,107 | – | |
cookieskids.com | cookieskids.com | 84% | #202,980 | – | |
| bunaai.com | 84% | 211.8K | #185,817 | View details | |
| pantaloons.com | 84% | 1.5M | #31,893 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Be Awara
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Women Apparel E-Commerce
3 companies that operate in the same segment as Be Awara (Women Apparel E-Commerce) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Operates an online platform selling apparel items like trousers, jeans, shorts, and shoes. | 2014 | Bengaluru, Karnataka, India | USD 42 M | USD 26.76 M | 3,181 | |
Online platform selling stylish western clothing for women including dresses and tops. | 2015 | Gurugram, Haryana, India | USD 9.87 M | USD 10.15 M | 272 | |
Manages an e-commerce platform offering diverse fashion products for men, women, and kids. | 2016 | Mumbai, Maharashtra, India | 6 |
Unlock complete access to The Company Check
Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.
- Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
- Full access to every database India & global coverage, advanced filters and rich profile details
- Always-on access from your team account Single premium plan for everything you see on the portal
Related news about Be Awara
Complete news archive for Be Awara
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Frequently Asked Questions about Be Awara
Be Awara was founded in 2016.
Be Awara is headquartered in Kolkata, India. It is registered at Kolkata, West Bengal, India.
Atish Kejriwal is the CEO of Be Awara, as recorded in our data. They have also founded this company.
The primary company behind Be Awara, Durakart Marketing Private Limited, reported revenue of ₹12.62 Cr for FY 2024, up 103% year on year.
Be Awara is an e-commerce site focused on childrens fashion, offering products like T-shirts, dresses, and clothing sets for various ages and genders. It operates through a website and mobile app, providing fast delivery and sales promotions. Based in Kolkata, India, it serves individual customers with options for returns and customer support, emphasizing affordable kids wear.
Be Awara's top competitors include Bewakoof, Styched and Max Fashion.
Be Awara offers T-Shirts, Clothing Sets, Dresses, and Bottomwear.
Be Awara operates through Durakart Marketing Private Limited.
The legal entities of Be Awara currently have 2 directors, including Sushmita Kejriwal, Atish Kejriwal.
Yes. Be Awara publishes Be Awara Kids - Baby & Kids, with over 10,000 downloads.