About Beardo
Beardo is a company based in Ahmedabad (India) founded in 2015 by Sameer Shah and Apoorva Ranjan Sharma was acquired by Marico in June 2020. Beardo has raised $1.7 million across 5 funding rounds from investors including Venture Catalysts, Italica and Marico. The company has 121 employees. Beardo offers products and services including Beard Care Products, Fragrances, Face Care, Body Care, and Hair Products. Beardo operates in a competitive market with competitors including Bombay Shaving, Mars by GHC, Man Matters, Ustraa and Beardhood, among others.
- Headquarter Ahmedabad, India
- Employees 121
- Founders Sameer Shah, Apoorva Ranjan Sharma
- Stage Minicorn
- SectorsConsumerHealthcare
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website beardo.in
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Marico (Jun 2020)
- Legal Name Zed Lifestyle Private Limited
- Date of Incorporation 05 May, 2016
- Jurisdiction Ahmedabad, Gujarat, India
- Annual Revenue₹300 Cr
FY 2026 · +40% YoY
- Net Profit₹22.12 Cr
FY 2026 · 7% margin
- EBITDA₹32.52 Cr
FY 2026 · 11% margin
- Total Equity Funding$1.7M (USD)
in 5 rounds
- Latest Funding Round$281.12K (USD), Seed
Dec 2019
- InvestorsVenture Catalysts
& 64 more
- Employee Count121
- Acquired byMarico
(Jun 2020)
Associated legal entities of Beardo
Beardo is associated with 2 registered companies on The Company Check; the primary company is Zed Lifestyle Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2026) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Zed Lifestyle Private Limited CIN U74999GJ2016PTC091839 | Active | 05 May 2016 | Ahmedabad, Gujarat | ₹300 Cr | 121 | 4 | View details |
| Marico Limited Listed CIN L15140MH1988PLC049208 | Active | 13 Oct 1988 | Mumbai, Maharashtra | ₹13,815 Cr | 1,832 | 15 | View details |
Products & Services of Beardo
Beardo offers a comprehensive portfolio of products and services, including Beard Care Products, Fragrances, Face Care, Body Care, and Hair Products.
Products for beard growth and maintenance for men
EDP and body sprays for men's scent enhancement
Face washes and masks for men's skin cleansing
Body washes and nourishment items for men
Wax, serum, and shampoos for men's hair styling
Electric trimmers for precise men's grooming
Apps and channels of Beardo
its YouTube channel Beardo has 234K subscribers and 30 videos.
Videos from Beardo
The most watched videos on Beardo's YouTube channel, Beardo (234K subscribers). Click a video to play it here.
More on Beardo.
Funding Insights of Beardo
Beardo has successfully raised a total of $1.7M across 5 strategic funding rounds. The most recent funding activity was a Seed round of $281.12 thousand completed in December 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.7M
- Total Rounds 5
- Last Round Seed — $281,122
- Investors Count 65
All 5 funding rounds of Beardo with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Dec 2019 | $281,122 | Seed | – | – | – |
| Mar 2017 | $916,137 | Seed | – | Marico | – |
| Sep 2016 | $500,000 | Seed | $5.65M | Samir Shah, Atul Jain | |
| Jun 2016 | – | Angel Round | – | – | |
| Jan 2016 | – | Seed | – | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Sep 2016 | $5.65M | •••••••• |
Last known valuation $5.65M (Sep 2016). 65 investors in total: 7 institutional and 58 angel.
Investors in Beardo
Beardo has secured backing from 65 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Venture Catalysts, Italica and Marico.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by the private equity firm. | – | singularityrealtors.tcc.mode | Mumbai, India | |
Venture capital firm focused on early-stage companies | – | gauravsinghviventures.com | Surat, India | |
Investments are made in early-stage companies by Titan Capital. | – | titancapital.vc | Gurugram, India | |
Early-stage startup ecosystem is supported by Venture Catalysts in India. | 2015 | venturecatalysts.in | Mumbai, India | |
Health, beauty, and wellness consumer brands are manufactured. | 1990 | marico.com | Mumbai, India | |
Italica is engaged in manufacturing and selling plastic furniture. | 1992 | italica.com | Mumbai, India | |
- | – | mohurinvestmentsandconsultancy.tcc.mode | - | |
KK Kawal Kapoor | - | – | unknown_eec00a669c7b43e9b | - |
HR Harshvardhan Rajgarhia | - | – | unknown_939bed9bdeb7445cb | - |
SS Samir Shah | Angel investor, ex-Jio Financial Services, focused on fintech and tech startups | – | unknown_6a18d28fc93342ac8 | - |
Investor details for Beardo
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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Verified entity values are shown only after access is granted.
Board of directors of Zed Lifestyle Private Limited (Beardo)
Zed Lifestyle Private Limited is the primary company behind Beardo. The boards of the 2 registered companies of Beardo currently have 17 directors; the longest-serving is Harsh Charandas Mariwala, appointed in 1988. 36 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Harsh Charandas Mariwala DIN 00210342 | Director | 13 Oct 1988 | 37 yrs 11 mo | Marico Limited |
| Nikhil Khattau Nirvan DIN 00017880 | Director | 18 Jul 2002 | 24 yrs 2 mo | Marico Limited |
| Rajendra Kishore Mariwala DIN 00007246 | Director | 26 Jul 2005 | 21 yrs 2 mo | Marico Limited |
| Saugata Gupta DIN 05251806 | Managing Director | 01 Apr 2014 | 12 yrs 6 mo | Marico Limited |
| Rishabh Harsh Mariwala DIN 03072284 | Director | 02 May 2017 | 9 yrs 5 mo | Marico Limited |
| Ananth Sankaranarayanan DIN 07527676 | Director | 26 Jun 2017 | 9 yrs 3 mo | Marico Limited |
| Milind Gajanan Barve DIN 00087839 | Director | 02 Aug 2021 | 5 yrs 2 mo | Marico Limited |
| Rajeev Vasudeva DIN 02066480 | Director | 01 Nov 2021 | 4 yrs 11 mo | Marico Limited |
| Apurva Purohit DIN 00190097 | Director | 07 Apr 2022 | 4 yrs 6 mo | Marico Limited |
| Nayantara Bali DIN 03570657 | Director | 07 Apr 2022 | 4 yrs 6 mo | Marico Limited |
| Amit Bhasin DIN 05124789 | Director | 21 Apr 2022 | 4 yrs 5 mo | Zed Lifestyle Private Limited |
| Amit Prakash DIN 09670249 | Director | 18 Jul 2022 | 4 yrs 2 mo | Zed Lifestyle Private Limited |
| Rajan Bharti Mittal DIN 00028016 | Director | 01 Jul 2023 | 3 yrs 3 mo | Marico Limited |
| Bhaskar Bhat DIN 00148778 | Director | 01 Oct 2025 | 1 yr | Marico Limited |
| Siddhartha Roy DIN 11452775 | Whole-Time Director | 16 Jan 2026 | 8 mo | Zed Lifestyle Private Limited |
| Ankit Devendra Porwal DIN 11536311 | Additional Director | 12 Feb 2026 | 7 mo | Zed Lifestyle Private Limited |
| Girish Srikrishna Paranjpe DIN 02172725 | Director | 01 Jun 2026 | 4 mo | Marico Limited |
People of Beardo
21 people are tracked at Beardo (3 in leadership, 18 in team); the tracked headcount is 121.
| Name | Role | Group |
|---|---|---|
Sameer Shah | Co-Founder | Leadership |
Apoorva Ranjan Sharma | Co-Founder | Leadership |
Priyesh Balakrishnan | Associate Vice President | Leadership |
Sandeep Soni | Area Delopment Manager | Team |
Amit Limbani | Account Executive | Team |
Sandeep Behera | Senior Area Sales Manager | Team |
Bipasha Ghosh Roy | Brand Manager | Team |
Akshit Asrani | Associate Brand Manager | Team |
Sikander Hadfa | Sales And Marketing Specialist | Team |
Apaar Sharma | Marketing Content Manager | Team |
Monil Shah | Associate Manager - Commercial | Team |
Nand Gopal | Corporate Sales Manger North | Team |
Sakshi Kumari | Sr. Executive- Brand Management | Team |
Navendu Singh | Data Scientist | Team |
Rishi Kapoor | Senior Executive - Brand Management | Team |
Aneesh P A | Area Sales Manager Of Beardo (marico) Kerala | Team |
Preetham Srinivas | Marketing Lead | Team |
Shubham Modi | Assistant Media Manager | Team |
Bhavisha Savaniya | Ecommerce Specialist | Team |
Sarthak Malani | Manager- PR And Community Building | Team |
1 more people are available in the full profile.
Complete people profiles for Beardo
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Financials of Beardo
Figures of Zed Lifestyle Private Limited, the primary company behind Beardo, for FY 2026. Revenue was ₹300 Cr (+40% year on year). Net profit was ₹22.12 Cr (7% margin). EBITDA was ₹32.52 Cr (11% margin). Revenue has grown at a compounded annual rate of +41% over three years and +36% over five years.
- ₹300 CrRevenue · FY 2026 · +40% YoY
- ₹22.12 CrNet profit · 7% margin
- ₹32.52 CrEBITDA · 11% margin
- ₹1.3 LakhPaid-up capital
- 121Employees (provident fund records)
- +41%Revenue CAGR, 3 years
- +36%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Zed Lifestyle Private Limited are on its company page.
Detailed financial statements for Beardo
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Beardo
5 dated milestones of Beardo across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Beardo is founded.
- Funding First funding round.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $281K.
- Exit Acquired by Marico.
Competitors of Beardo
Beardo operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Bombay Shaving, Mars by GHC, Man Matters, Ustraa and Beardhood, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bombayshavingcompany.com | 2015 | Gurugram, India | $52.66M | 150 | Online brand offering mens grooming products | |
| ghc.health | 2021 | Hyderabad, India | $15.2M | 82 | Platform offering mens hair care, wellness, and medicinal products | |
| manmatters.com | 2020 | Thane, India | – | 432 | Internet first brand offering beauty and wellness products for men | |
| ustraa.com | 2015 | Gurugram, India | – | 3,475 | Men's grooming products are offered via an internet-first brand. | |
| beardhood.in | 2016 | Delhi, India | $730,238 | 34 | Men's grooming products are sold online by Beardhood. |
Detailed competitors of Beardo
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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Web traffic of Beardo
The website of Beardo (beardo.in) receives about 1M visits a month and ranks #45,755 among all websites worldwide, #2,231 in Beauty and Cosmetics.
- Monthly visits1M
▼ 20.6% vs previous month
- Unique visitors699.8K
per month
- Global rank#45,755
among all websites
- Category rank#2,231
Lifestyle · Beauty and Cosmetics
- Bounce rate26%
- Pages per visit2.6
- Average visit1 min 00 sec
- DevicesDesktop 5% · Mobile 95%
Websites whose visitors overlap most with Beardo. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| themancompany.com | 100% | 1.9M | #34,304 | View details | |
| bombayshavingcompany.com | 83% | 3.5M | #13,384 | View details | |
| nykaa.com | 66% | 21.1M | #2,062 | View details | |
| mamaearth.in | 61% | 1.9M | #14,280 | View details | |
| ustraa.com | 60% | 100.6K | #403,543 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Beardo
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
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Latest news on Beardo
Complete news archive for Beardo
Full article history, source details, and older brand coverage require an active premium plan.
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Similar companies to Beardo
10 companies that operate in the same segment as Beardo (Beauty & Personal Care Products), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 6,330 | |
3M is recognized as a global leader in industrial innovation. | 1902 | United States | – | USD 24.95 B | 74 | |
Provider of FMCG conglomerate products | 1837 | United States | – | USD 457.23 M | 923 | |
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | – | 431 | |
Baby products from multiple retailers are aggregated and browsed online. | 2011 | Oakland, California, United States | USD 40.67 M | – | – | |
Online platform for preschool management and parent updates is offered. | 2014 | San Francisco, California, United States | USD 88.8 M | – | – | |
Internet first brand offering wearable breast pumps | 2013 | London, England, United Kingdom | USD 157.63 M | – | – | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | – | – | |
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 58.54 M | – | – | |
Platform offering multi-category natural beauty care products | 2019 | Mumbai, Maharashtra, India | USD 46.98 M | USD 9.25 M | 94 |
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Frequently Asked Questions about Beardo
Beardo was founded in 2015 and raised its 1st funding round 1 year after it was founded.
Beardo is headquartered in Ahmedabad, India. It is registered at Ahmedabad, Gujarat, India.
Beardo is a funded company, having raised a total of $1.7M across 5 funding rounds to date.
Beardo has 121 employees.
The primary company behind Beardo, Zed Lifestyle Private Limited, reported revenue of ₹300 Cr for FY 2026, up 40% year on year.
Beardo was established in 2015 in Ahmedabad, India, as an e-commerce brand focused on mens personal care. Products such as beard oil, beard wax, face wash, combs, soaps, and lotions are provided through the domain beardo.in. The company operates in the grooming sector, serving customers via online sales in the Indian market. Co-founders include Sameer Shah and Apoorva Ranjan Sharma.
Beardo's top competitors include Bombay Shaving, Man Matters and Ustraa.
Beardo offers Beard Care Products, Fragrances, Face Care, Body Care, and 2 more products and services.
Beardo has 65 investors. Key investors include Venture Catalysts, Italica, Marico, Kawal Kapoor, and Harshvardhan Rajgarhia.
The valuation of Beardo is $5.65M as of Sep 2016.
Beardo is associated with 2 legal entities: Zed Lifestyle Private Limited, Marico Limited.
Yes. Beardo was acquired by Marico in June 2020.