About Ustraa
Ustraa is a Consumer company based in Gurugram (India) founded in 2015 by Rajat Tuli and Rahul Anand, and was acquired by VLCC in June 2023. Mens grooming products are offered via an internet-first brand. It operates on a Direct-to-Consumer (D2C) and Subscription Services model in Consumer and Healthcare sectors. Its website ustraa.com draws about 101 thousand monthly visits. Its Indian entity Happily Unmarried Marketing Private Limited reported revenue of ₹73.59 Cr. Ustraa offers products and services including Beard Growth Oil, Hair Growth Vitalizer, De-Tan Cream, and After Dark Cologne. Its focus areas include Consumer Goods, Personal Care and Grooming Products. Its competitors include Bombay Shaving, Mars by GHC and Man Matters; 2 of its 3 listed competitors have raised funding.
Company details
A range of mens grooming products is provided by Ustraa, focusing on hair care, beard care, skin care, and fragrances. Solutions are developed for issues like hair fall, beard growth, acne, and skin tone. The company operates in the personal care sector, targeting male consumers in India with online sales and subscription plans. Products are formulated without harmful chemicals like sulphates and parabens, ensuring safe usage. Various categories including deodorants, trimmers, and gift packs are included in their offerings.
- Headquarters Gurugram, India
- Founders Rajat Tuli, Rahul Anand
- Stage Acquired
- SectorsConsumerHealthcare
- Email••••••••
- Phone•••• ••••
- Website ustraa.com
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by VLCC (Jun 2023)
- Legal Name Happily Unmarried Marketing Pvt. Ltd
- Date of Incorporation 17 Aug, 2007
- Jurisdiction New Delhi, Delhi, India
Associated legal entities of Ustraa
Ustraa is associated with 3 registered companies on The Company Check; the primary company is Happily Unmarried Marketing Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Happily Unmarried Marketing Private Limited CIN U21001DL2007PTC167121 | Active | 17 Aug 2007 | New Delhi, Delhi | ₹73.6 Cr | 43 | 6 | View details |
| Happily Unmarried Marketing Pvt. Ltd CIN U51909DL2007PTC167121 | 17 Aug 2007 | New Delhi, Delhi, India | View details | ||||
| Vlcc Limited CIN U74899DL1996PLC082842 | Active | 23 Oct 1996 | New Delhi, Delhi | ₹966 Cr | 2,349 | 11 | View details |
Products & Services of Ustraa
Ustraa offers a comprehensive portfolio of products and services, including Beard Growth Oil, Hair Growth Vitalizer, De-Tan Cream, and After Dark Cologne.
Beard growth is supported by this nourishing oil product.
Hair growth is enhanced with this vitalizing care product.
Skin tone is evened with this de-tan cream product.
A lasting scent is provided by this men's cologne.
Apps and channels of Ustraa
Ustraa publishes 2 mobile apps with over 500K+ downloads; its YouTube channel USTRAA has 69.9K subscribers and 30 videos.
Videos from Ustraa
The most watched videos on Ustraa's YouTube channel, USTRAA (69.9K subscribers). Click a video to play it here.
More on USTRAA.
Funding Insights of Ustraa
- Total Rounds 2
- Investors Count 2
All 2 funding rounds of Ustraa with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Aug 2023 | Seed | – | Klub | – | |
| Sep 2020 | Seed | – | – |
3 investors in total: 3 institutional.
Investors in Ustraa
Ustraa has secured backing from 3 investors, including institutional investors. Prominent investors backing the company include Klub, VLCC and Wipro Consumer Care.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Fintech platform for revenue-based financing to digital businesses is provided. | 2019 | klubworks.com | Singapore, Singapore | |
Household durable and personal care products are manufactured by Wipro. | wiproconsumercare.com | Bengaluru, India | ||
Chain of skin and hair care clinics | 1989 | vlcc.com | Gurugram, India |
Investor details for Ustraa
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Happily Unmarried Marketing Private Limited (Ustraa)
Happily Unmarried Marketing Private Limited is the primary company behind Ustraa. The boards of the 2 registered companies of Ustraa currently have 13 directors; the longest-serving is Mukesh Luthra, appointed in 2003. 36 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Mukesh Luthra DIN 00296830 | Director | 01 Apr 2003 | 23 yrs 7 mo | Vlcc Limited |
| Sanjay Mehta DIN 00297971 | Director | 01 Aug 2004 | 22 yrs 3 mo | Vlcc Limited |
| Rahul Anand DIN 01560410 | Director | 17 Aug 2007 | 19 yrs 2 mo | Happily Unmarried Marketing Private Limited |
| Rajat Tuli DIN 01563113 | Director | 17 Aug 2007 | 19 yrs 2 mo | Happily Unmarried Marketing Private Limited |
| Gurveen Singh DIN 09507365 | Director | 13 Dec 2022 | 3 yrs 10 mo | Vlcc Limited |
| Amit Jain DIN 06917608 | Director | 13 Dec 2022 | 3 yrs 10 mo | Vlcc Limited |
| Suresh Jayaraman DIN 03033110 | Director | 13 Dec 2022 | 3 yrs 10 mo | Vlcc Limited |
| Gopal Mishra DIN 06418731 | Director | 28 Feb 2024 | 2 yrs 8 mo | Happily Unmarried Marketing Private Limited, Vlcc Limited |
| Aditya Sandhu DIN 07594761 | Director | 28 Feb 2024 | 2 yrs 8 mo | Happily Unmarried Marketing Private Limited |
| Vikas Gupta DIN 08578977 | Director | 28 Feb 2024 | 2 yrs 8 mo | Happily Unmarried Marketing Private Limited, Vlcc Limited |
| Aamir Zeb DIN 09813777 | Director | 28 Feb 2024 | 2 yrs 8 mo | Happily Unmarried Marketing Private Limited, Vlcc Limited |
| Utsav Mitra DIN 08958349 | Director | 03 Feb 2025 | 1 yr 9 mo | Vlcc Limited |
| Anuj Vishnukumar Poddar DIN 01908009 | Director | 26 Sep 2025 | 1 yr 1 mo | Vlcc Limited |
People of Ustraa
2 people are tracked at Ustraa (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
| Co-Founder & Director | Leadership |
Complete people profiles for Ustraa
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Ustraa
Figures of Happily Unmarried Marketing Private Limited, the primary company behind Ustraa, for FY 2025. Revenue was ₹73.59 Cr (-22% year on year). Net loss was -₹14.38 Cr (-20% margin). EBITDA was -₹13.63 Cr (-19% margin). Revenue has grown at a compounded annual rate of +3% over three years and +4% over five years.
- ₹73.59 CrRevenue · FY 2025 · -22% YoY
- -₹14.38 CrNet loss · -20% margin
- -₹13.63 CrEBITDA · -19% margin
- ₹7.3 LakhPaid-up capital
- 43Employees (provident fund records)
- +3%Revenue CAGR, 3 years
- +4%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Happily Unmarried Marketing Private Limited are on its company page.
Detailed financial statements for Ustraa
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Ustraa
4 dated milestones of Ustraa across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Ustraa is founded.
- Funding First funding round.
- Exit Acquired by VLCC.
- Funding Latest funding round, Seed,.
Competitors of Ustraa
Ustraa has 3 listed competitors in our database, 2 of them funded. They include Bombay Shaving, Mars by GHC and Man Matters.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| bombayshavingcompany.com | 2015 | Gurugram, India | $52.66M | 150 | Online brand offering mens grooming products | |
| ghc.health | 2021 | Hyderabad, India | $15.2M | 82 | Platform offering mens hair care, wellness, and medicinal products | |
| manmatters.com | 2020 | Thane, India | 432 | Internet first brand offering beauty and wellness products for men |
Detailed competitors of Ustraa
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- Full competitor set
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Web traffic of Ustraa
The website of Ustraa (ustraa.com) receives about 100.6K visits a month.
- Monthly visits100.6K
▲ 65.3% vs previous month
Websites whose visitors overlap most with Ustraa. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| indulekha.co.in | 100% | 32K | #832,319 | View details | |
| ohriaayurveda.com | 97% | 23.4K | #1,227,976 | View details | |
| avimeeherbal.com | 91% | 1M | #85,963 | View details | |
| sheshaayurveda.com | 89% | 356K | #225,867 | View details | |
| kamaayurveda.in | 88% | 236.3K | #186,044 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Ustraa
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Ustraa (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Ustraa
Complete news archive for Ustraa
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Frequently Asked Questions about Ustraa
Ustraa was founded in 2015 and raised its 1st funding round 5 years after it was founded.
Ustraa is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
The primary company behind Ustraa, Happily Unmarried Marketing Private Limited, reported revenue of ₹73.59 Cr for FY 2025, down 22% year on year.
A range of mens grooming products is provided by Ustraa, focusing on hair care, beard care, skin care, and fragrances. Solutions are developed for issues like hair fall, beard growth, acne, and skin tone. The company operates in the personal care sector, targeting male consumers in India with online sales and subscription plans. Products are formulated without harmful chemicals like sulphates and parabens, ensuring safe usage. Various categories including deodorants, trimmers, and gift packs are included in their offerings.
Ustraa's top competitors include Bombay Shaving, Man Matters and Mars by GHC.
Ustraa offers Beard Growth Oil, Hair Growth Vitalizer, De-Tan Cream, and After Dark Cologne.
Ustraa has 3 investors. Key investors include Klub, VLCC, and Wipro Consumer Care.
Ustraa is associated with 2 legal entities: Happily Unmarried Marketing Private Limited, Vlcc Limited.
Yes. Ustraa was acquired by VLCC in June 2023.
The legal entities of Ustraa currently have 14 directors, including Rahul Anand, Rajat Tuli, Gopal Mishra and others.
Yes. Ustraa publishes USTRAA and 1 more app, with over 500,000 downloads.
The website of Ustraa receives about 101 thousand visits a month.