About Beauty Pie
Beauty Pie is a Consumer company based in London (United Kingdom) founded in 2016. Multi-category beauty products are offered via an internet-first brand. It operates in the Consumer and Healthcare sectors. Beauty Pie has raised $100 million across 1 funding round from investors including Balderton Capital, Insight Partners and Index Ventures. Its website beautypie.com draws about 854 thousand monthly visits. Beauty Pie offers products and services including Youthbomb, Super Healthy Skin, Superdrops Brightening, and Triple Hyaluronic Acid. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Multi Category and Internet First Brand. Its legal entity is BEAUTY PIE LIMITED. Its competitors include Daye, Facetheory and This Works; 2 of its 3 listed competitors have raised funding.
Company details
Beauty Pie was founded in 2016 and is headquartered in London, United Kingdom. Operations focus on the beauty sector through an online-first model, where a range of products including skincare, haircare, makeup, body care, health supplements, and fragrances is provided. These items address various skin types and concerns, serving customers primarily via the domain beautypie.com.
- Total Equity Funding$100M (USD)
in 1 rounds
- Latest Funding Round$100M (USD), Series B
Sep 2021
- InvestorsBalderton Capital
& 4 more
Products & Services of Beauty Pie
Beauty Pie offers a comprehensive portfolio of products and services, including Youthbomb, Super Healthy Skin, Superdrops Brightening, and Triple Hyaluronic Acid.
Serum for radiant and anti-aging skin effects
Cream providing ultimate anti-aging benefits
Niacinamide serum for brightening and skin health
Serum offering deep moisture and hydration
Apps and channels of Beauty Pie
Beauty Pie publishes 1 mobile app; its YouTube channel Beauty Pie has 3.68K subscribers and 29 videos.
Videos from Beauty Pie
The most watched videos on Beauty Pie's YouTube channel, Beauty Pie (3.68K subscribers). Click a video to play it here.
More on Beauty Pie.
Funding Insights of Beauty Pie
Beauty Pie has successfully raised a total of $100M through 1 strategic funding round. The most recent funding activity was a Series B round of $100 million completed in September 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $100M
- Total Rounds 1
- Last Round Series B — $100M
- First Round $100M
(Sep 2021)
- Investors Count 5
All 1 funding rounds of Beauty Pie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2021 | $100M | Series B | – | Insight Partners, Index Ventures |
5 investors in total: 5 institutional.
Investors in Beauty Pie
Beauty Pie has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Balderton Capital, Insight Partners and Index Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Investment firm scaling software and technology companies from early to late stages. | insightpartners.com | |||
Venture capital investments in technology startups and entrepreneurs. | indexventures.com | |||
Investment and transformation services for entrepreneurs in technology and finance sectors. | generalcatalyst.com | |||
Multistage venture capital investments are focused on technology sectors. | 2000 | balderton.com | London, United Kingdom | |
Venture capital investments are provided to B2B tech startups. | latitudeventures.vc |
Investor details for Beauty Pie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
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People of Beauty Pie
73 people are tracked at Beauty Pie (23 in leadership, 50 in team).
| Name | Role | Group |
|---|---|---|
Timothy Buckley | Head Of Business Systems | Leadership |
Mark Eavis | Head Of ISP (infrastructure, Security & Privacy) | Leadership |
Jason Birth | Chief Technology Officer | Leadership |
Sophie Garrard | Head of Talent | Leadership |
Tiam Safari | Director Of NPD | Leadership |
Rebecca Phillips | Head Of Tech/science Categories NPD | Leadership |
Joanna Reynolds | Director Of Customer Experience (cx) | Leadership |
Jack Arthurton | Head Of Data & Analytics Engineering | Leadership |
Melissa Aucott | Senior Talent Partner | Leadership |
Victoria Foley | Chief People Officer | Leadership |
Dimitris Vassiliadis | Supply Chain & Operations Director | Leadership |
Eleena Broadfoot | Chief Financial Officer | Leadership |
n/a | CEO | Leadership |
Chandni B. | Global Head Of Member Happiness (cx) | Leadership |
Saskia Lankshear | Chief New Product Development Officer | Leadership |
Tim Barron | Head Of Supply Chain | Leadership |
Max Fumagalli | UX Director | Leadership |
Maria Kucheryavaya | Chief Product Officer | Leadership |
Andrew Courtney | Chief Financial Officer | Leadership |
Emma Jones | VP People & Talent | Leadership |
53 more people are available in the full profile.
Complete people profiles for Beauty Pie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
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Timeline of Beauty Pie
2 dated milestones of Beauty Pie across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Beauty Pie is founded.
- Funding First funding round of $100.0M.
Competitors of Beauty Pie
Beauty Pie has 3 listed competitors in our database, 2 of them funded. They include Daye, Facetheory and This Works.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yourdaye.com | 2018 | London, United Kingdom | $18.58M | 17 | Organic CBD-infused personal care products for women are offered. | |
| facetheory.com | 2015 | Sheffield, United Kingdom | $13.25M | 86 | Internet first brand offering skincare products | |
| thisworks.com | 2003 | London, United Kingdom | 45 | Skincare and sleep wellness products are developed for circadian support. |
Detailed competitors of Beauty Pie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Beauty Pie
The website of Beauty Pie (beautypie.com) receives about 853.9K visits a month and ranks #54,138 among all websites worldwide, #2,654 in Beauty and Cosmetics.
- Monthly visits853.9K
▲ 1.8% vs previous month
- Unique visitors284.1K
per month
- Global rank#54,138
among all websites
- Category rank#2,654
Lifestyle · Beauty and Cosmetics
- Bounce rate44%
- Pages per visit4.2
- Average visit2 min 25 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with Beauty Pie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| spacenk.com | 100% | 5M | #8,206 | View details | |
| cultbeauty.co.uk | 98% | 3.3M | #12,914 | View details | |
| lookfantastic.com | 97% | 7.9M | #5,364 | View details | |
| beautybay.com | 81% | #25,025 | View details | ||
| credobeauty.com | 81% | 468.5K | #84,750 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Beauty Pie
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- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
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Related news about Beauty Pie
Complete news archive for Beauty Pie
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- Full article archive
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about Beauty Pie
Beauty Pie was founded in 2016 and raised its 1st funding round 5 years after it was founded.
Beauty Pie is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Beauty Pie is a funded company, having raised a total of $100M across 1 funding round to date. The company's 1st funding round was a Series B of $100M, raised on Sep 2021.
Beauty Pie was founded in 2016 and is headquartered in London, United Kingdom. Operations focus on the beauty sector through an online-first model, where a range of products including skincare, haircare, makeup, body care, health supplements, and fragrances is provided. These items address various skin types and concerns, serving customers primarily via the domain beautypie.com.
Beauty Pie's top competitors include Facetheory, This Works and Daye.
Beauty Pie offers Youthbomb, Super Healthy Skin, Superdrops Brightening, and Triple Hyaluronic Acid.
Beauty Pie has 5 investors. Key investors include Balderton Capital, Insight Partners, Index Ventures, General Catalyst, and Latitude Ventures.
Beauty Pie operates through Beauty Pie Limited.
Yes. Beauty Pie publishes Beauty Pie.
The website of Beauty Pie receives about 854 thousand visits a month and ranks #54,138 among all websites worldwide.