About BeautyCon
BeautyCon is a Retail company based in Los Angeles (United States) founded in 2014 by Michelle Breyer, and was acquired by ESSENCE in September 2021. Multi-category beauty products are discovered via an online community platform. It operates in the Retail, Healthcare, and Media & Entertainment sectors. BeautyCon has raised $11 million across 2 funding rounds from investors including Live Nation, Hearst and A+E Networks. Its website beautycon.com draws about 154 thousand monthly visits. BeautyCon offers products and services including Beautycon Events, NaturallyCurly, and CurlKeeper. Its focus areas include Beauty Tech, Product Discovery Platforms, Multi Category and Community Based.
Company details
BeautyCon was founded in 2014 in Los Angeles, United States, and is operated as an online platform in the beauty sector. Multi-category beauty products are explored through community-driven discovery features. Information on products and user-generated looks is shared by participants, while comments from other users are facilitated. Details about related events are provided to support community engagement.
- Headquarters Los Angeles, United States
- Founders Michelle Breyer
- Stage Acquired
- SectorsRetailHealthcare Media & Entertainment
- Website beautycon.com
- Social LinkedIn X Facebook
- Acquired by ESSENCE (Sep 2021)
- Total Equity Funding$11M (USD)
in 2 rounds
- Latest Funding Round$9M (USD), Series A
Jan 2017
- InvestorsLive Nation
& 12 more
- Acquired byESSENCE
(Sep 2021)
Products & Services of BeautyCon
BeautyCon offers a comprehensive portfolio of products and services, including Beautycon Events, NaturallyCurly, and CurlKeeper.
Platform for hosting beauty discussions and expert talks
Resource for curly hair advice and styling trends
Showcases inclusivity for various hair textures and care
Funding Insights of BeautyCon
BeautyCon has successfully raised a total of $11M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $9 million completed in January 2017. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $11M
- Total Rounds 2
- Last Round Series A — $9M
- First Round $2M
(Sep 2014)
- Investors Count 12
All 2 funding rounds of BeautyCon with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2017 | $9M | Series A | – | A+E Networks, Main Street Advisors | |
| Sep 2014 | $2M | Seed | – | Hearst, QueensBridge Venture Partners |
13 investors in total: 7 institutional and 6 angel.
Investors in BeautyCon
BeautyCon has secured backing from 13 investors, including institutional, angel, and venture fund investors. Prominent investors backing the company include Live Nation, Hearst and A+E Networks.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage investments are directed toward female-founded startups by BBG Ventures. | bbgventures.com | New York, United States | ||
US focused VC firm | qbvp.com | Los Angeles, United States | ||
Multinational entertainment media company | 1984 | aenetworks.com | New York, United States | |
| mainstreetadvisorsllc.com | ||||
Platform offering music concert discovery and ticketing solutions | 2008 | livenation.me | Dubai, United Arab Emirates | |
Media conglomerate | 1887 | hearst.com | New York, United States | |
Online lifestyle content for Black women is provided. | 1968 | essence.com | Brooklyn, United States | |
BM Bethany Mota | unknown_371214880ade4b9ba | |||
JB Jay Brown | unknown_864612746c4e4aef9 | |||
KH Ken Hertz | Indian angel investor, tech enthusiast, active in early-stage startups | unknown_a8fba9c06849457e8 |
Investor details for BeautyCon
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BeautyCon
1 people are tracked at BeautyCon (1 in leadership).
| Name | Role | Group |
|---|---|---|
Michelle Breyer | Co-Founder | Leadership |
Complete people profiles for BeautyCon
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BeautyCon
4 dated milestones of BeautyCon across 7 years, from founding to its latest funding, stage changes and deals.
- Founded BeautyCon is founded.
- Funding First funding round of $2.0M.
- Funding Latest funding round, Series A, of $9.0M.
- Exit Acquired by ESSENCE.
Web traffic of BeautyCon
The website of BeautyCon (beautycon.com) receives about 153.6K visits a month.
- Monthly visits153.6K
▲ 10.7% vs previous month
Websites whose visitors overlap most with BeautyCon. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
curlynikki.com | curlynikki.com | 100% | #430,626 | – | |
mybraidedwig.com | mybraidedwig.com | 88% | #574,220 | – | |
allthingshair.com | allthingshair.com | 86% | – | ||
curlscan.com | curlscan.com | 85% | #501,857 | – | |
| frohub.com | 83% | #632,705 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BeautyCon
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Fashion & Lifestyle E-Commerce
2 companies that operate in the same segment as BeautyCon (Fashion & Lifestyle E-Commerce) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | |||
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 887 |
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Related news about Beautycon
Complete news archive for BeautyCon
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- Full article archive
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- Older coverage
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Frequently Asked Questions about BeautyCon
BeautyCon was founded in 2014.
BeautyCon is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
BeautyCon is a funded company, having raised a total of $11M across 2 funding rounds to date. The company's 1st funding round was a Seed of $2M, raised on Sep 2014.
BeautyCon was founded in 2014 in Los Angeles, United States, and is operated as an online platform in the beauty sector. Multi-category beauty products are explored through community-driven discovery features. Information on products and user-generated looks is shared by participants, while comments from other users are facilitated. Details about related events are provided to support community engagement.
BeautyCon offers Beautycon Events, NaturallyCurly, and CurlKeeper.
BeautyCon has 13 investors. Key investors include Live Nation, Hearst, A+E Networks, ESSENCE, and Bethany Mota.
Yes. BeautyCon was acquired by ESSENCE in September 2021.
The website of BeautyCon receives about 154 thousand visits a month.