About Beauté Secrets
Beauté Secrets is a Consumer company based in Gurugram (India) founded in 2010 by Ashutosh Mittal and Harika Aneja. Multi-category beauty and personal care appliances are offered online. Beauté Secrets has raised $190.41 thousand across 1 funding round from investors including Velocity. Its website beautesecrets.com draws about 12 thousand monthly visits. Its Indian entity Kurupin Ventures Private Limited reported revenue of ₹13.15 Cr. Beauté Secrets offers products and services including Manicure | Pedicure Kit, Tweezer, Cuticle Trimmer, Foot Scrubber, and Nail Clipper. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Appliances & Accessories and Multi-Category. Its competitors include Majestique, Finishing Touch Flawless and Wisomart.
Company details
Beautè Secrets was established in 2010 in Gurugram, India, as an internet-first brand in the beauty and personal care sector. Multi-category appliances, including nail clippers, hair brushes, and tweezers, are provided through online operations. Essential grooming tools are distributed to customers across regions, focusing on practical personal care solutions without physical retail presence.
- Headquarters Gurugram, India
- Founders Ashutosh Mittal, Harika Aneja
- SectorsConsumer
- Website beautesecrets.com
- Social Facebook Instagram YouTube
- Legal Name Kurupin Ventures Private Limited
- Date of Incorporation 08 Jul, 2010
- Jurisdiction Gurugram, Haryana, India
- Annual Revenue₹13.15 Cr
FY 2025 · -4% YoY
- Net Profit₹6.4 Lakh
FY 2025 · 0% margin
- EBITDA₹1.13 Cr
FY 2025 · 9% margin
- Total Equity Funding$190.41K (USD)
in 1 rounds
- Latest Funding Round$190.41K (USD), Seed
Oct 2024
- Investors
Associated legal entities of Beauté Secrets
Beauté Secrets operates through Kurupin Ventures Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Kurupin Ventures Private Limited CIN U51100HR2010PTC107938 | Active | 08 Jul 2010 | Gurugram, Haryana | ₹13.1 Cr | 2 | View details |
Products & Services of Beauté Secrets
Beauté Secrets offers a comprehensive portfolio of products and services, including Manicure | Pedicure Kit, Tweezer, Cuticle Trimmer, Foot Scrubber, and Nail Clipper.
Kit for professional-level manicure and pedicure at home
Tool for precise hair removal and grooming purposes
Device for trimming cuticles during nail care routines
Tool to exfoliate and clean feet for better hygiene
Instrument for trimming nails safely and effectively
Brush for detangling and styling hair daily
Tool to extract blackheads for clearer skin
Products for oral hygiene and maintenance
Scissors for cutting hair or nails precisely
Apps and channels of Beauté Secrets
its YouTube channel Beauté Secrets has 7 subscribers and 5 videos.
Videos from Beauté Secrets
The most watched videos on Beauté Secrets's YouTube channel, Beauté Secrets (7 subscribers). Click a video to play it here.
More on Beauté Secrets.
Funding Insights of Beauté Secrets
Beauté Secrets has successfully raised a total of $190.41K through 1 strategic funding round. The most recent funding activity was a Seed round of $190.41 thousand completed in October 2024. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $190,406
- Total Rounds 1
- Last Round Seed — $190,406
- First Round $190,406
(Oct 2024)
- Investors Count 1
All 1 funding rounds of Beauté Secrets with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2024 | $190,406 | Seed | – | – |
1 investors in total: 1 institutional.
Investors in Beauté Secrets
Beauté Secrets has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Velocity.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Revenue-based financing and tools are offered to e-commerce businesses. | 2020 | velocity.in | Bengaluru, India |
Investor details for Beauté Secrets
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Verified entity values are shown only after access is granted.
Board of directors of Kurupin Ventures Private Limited (Beauté Secrets)
Kurupin Ventures Private Limited is the primary company behind Beauté Secrets. The board of Kurupin Ventures Private Limited currently have 2 directors; the longest-serving is Ashutosh Mittal, appointed in 2010.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Ashutosh Mittal DIN 03098488 | Director | 08 Jul 2010 | 16 yrs 3 mo | Kurupin Ventures Private Limited |
| Mahabir Mittal DIN 03098515 | Director | 08 Jul 2010 | 16 yrs 3 mo | Kurupin Ventures Private Limited |
People of Beauté Secrets
2 people are tracked at Beauté Secrets (2 in leadership).
| Name | Role | Group |
|---|---|---|
| Co-Founder | Leadership | |
Harika Aneja | Co-Founder | Leadership |
Complete people profiles for Beauté Secrets
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Verified entity values are shown only after access is granted.
Financials of Beauté Secrets
Figures of Kurupin Ventures Private Limited, the primary company behind Beauté Secrets, for FY 2025. Revenue was ₹13.15 Cr (-4% year on year). Net profit was ₹6.4 Lakh (0% margin). EBITDA was ₹1.13 Cr (9% margin). Revenue has grown at a compounded annual rate of -2% over three years and +1% over five years.
- ₹13.15 CrRevenue · FY 2025 · -4% YoY
- ₹6.4 LakhNet profit · 0% margin
- ₹1.13 CrEBITDA · 9% margin
- ₹10 LakhPaid-up capital
- -2%Revenue CAGR, 3 years
- +1%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Kurupin Ventures Private Limited are on its company page.
Detailed financial statements for Beauté Secrets
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Beauté Secrets
2 dated milestones of Beauté Secrets across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Beauté Secrets is founded.
- Funding First funding round of $190K.
Competitors of Beauté Secrets
Beauté Secrets has 3 listed competitors in our database. They include Majestique, Finishing Touch Flawless and Wisomart.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| majestique.in | 2018 | Gurugram, India | Provides personal care and beauty products, including hair, face, foot, and bathing accessories for women. | |||
| finishingtouchflawless.in | 2020 | India | 7 | Provides innovative tools for facial hair removal and beauty care online. | ||
| wisomart.com | 2024 | Nagpur, India | Provides comprehensive solutions for health and wellness products. |
Detailed competitors of Beauté Secrets
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
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Verified entity values are shown only after access is granted.
Web traffic of Beauté Secrets
The website of Beauté Secrets (beautesecrets.com) receives about 12K visits a month.
- Monthly visits12K
▲ 49.8% vs previous month
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Beauté Secrets (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Beauté Secrets
Complete news archive for Beauté Secrets
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Frequently Asked Questions about Beauté Secrets
Beauté Secrets was founded in 2010 and raised its 1st funding round 14 years after it was founded.
Beauté Secrets is headquartered in Gurugram, India. It is registered at Gurugram, Haryana, India.
Beauté Secrets is a funded company, having raised a total of $190.41K across 1 funding round to date. The company's 1st funding round was a Seed of $190.41K, raised on Oct 2024.
The primary company behind Beauté Secrets, Kurupin Ventures Private Limited, reported revenue of ₹13.15 Cr for FY 2025, down 4% year on year.
Beautè Secrets was established in 2010 in Gurugram, India, as an internet-first brand in the beauty and personal care sector. Multi-category appliances, including nail clippers, hair brushes, and tweezers, are provided through online operations. Essential grooming tools are distributed to customers across regions, focusing on practical personal care solutions without physical retail presence.
Beauté Secrets's top competitors include Majestique, Finishing Touch Flawless and Wisomart.
Beauté Secrets offers Manicure | Pedicure Kit, Tweezer, Cuticle Trimmer, Foot Scrubber, and 5 more products and services.
Beauté Secrets has 1 investor. Key investors include Velocity.
Beauté Secrets operates through Kurupin Ventures Private Limited.
The legal entities of Beauté Secrets currently have 2 directors, including Ashutosh Mittal, Mahabir Mittal.