About Bede Gaming
Bede Gaming is a Consumer company based in Newcastle Upon Tyne (United Kingdom) founded in 2012 by Joe Saumarez Smith and Michael Brady, and was acquired by Gauselmann Group in March 2020. Tech-enabled software solutions are provided to gambling operators worldwide. The company has 180 employees. Bede Gaming offers products and services including Gaming Platform and Dynamic Segmentation Tool. Its focus areas include Media & Entertainment, Gambling Tech, Gambling IT and Horizontal. Its legal entity is BEDE GAMING LIMITED. Its competitors include FSB Technology, OpenBet and Pronet Gaming; 2 of its 3 listed competitors have raised funding.
Company details
Bede Gaming was founded in 2012 in Newcastle Upon Tyne, United Kingdom, focusing on the gambling sector. Solutions are offered for online and offline operators in casinos, lotteries, sports betting, and bingo. Products include Play for content and marketing tools, Hub as an omni-channel management platform, and Plus for integrated operations and technical marketing. Features such as third-party integrations and optimized reporting are supported.
- Headquarters Newcastle Upon Tyne, United Kingdom
- Employees 180
- Founders Joe Saumarez Smith, Michael Brady
- Stage Acquired
- SectorsConsumer
- Email••••••••
- Website bedegaming.com
- Social LinkedIn X Facebook Instagram
- Acquired by Gauselmann Group (Mar 2020)
- Legal Name Bede Gaming Limited
- Date of Incorporation 30 May, 2012
- Jurisdiction GOSFORTH, NEWCASTLE UPON TYNE
- Annual Revenue$11.44 M (USD)as on Dec 31, 2020
- Net Profit-$4.71 M (USD)as on Dec 31, 2020
- Investors
- Employee Count180
- Acquired byGauselmann Group
(Mar 2020)
Products & Services of Bede Gaming
Bede Gaming offers a comprehensive portfolio of products and services, including Gaming Platform and Dynamic Segmentation Tool.
Provides customized platform for online gaming operators
Enables player segmentation and engagement in gaming environments
Investors in Bede Gaming
Bede Gaming has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Gauselmann Group.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Gaming businesses are managed through the Gauselmann family office structure. | 1957 | gauselmann.de | Espelkamp, Germany |
Investor details for Bede Gaming
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People of Bede Gaming
43 people are tracked at Bede Gaming (19 in leadership, 24 in team); the tracked headcount is 180.
| Name | Role | Group |
|---|---|---|
Joe Saumarez Smith | Founder | Leadership |
Michael Brady | Founder | Leadership |
Andrew Logan | Vice President Service Delivery | Leadership |
Martha Proud | Head Of Client Services (maternity Cover) | Leadership |
Andrew Humphreys | Head Of Development: Experience | Leadership |
Sarah Hitchcock | EVP Canada & Chief Product Officer | Leadership |
Dan Whiteley | Chief Technology Officer | Leadership |
Colin Cole-Johnson | Chief Executive Officer | Leadership |
John Dougal | Chief Financial Officer | Leadership |
Helen Blake | Head Of Service Delivery | Leadership |
Ged Thompson | Head Of Risk & Compliance | Leadership |
Paul Dinning | Chief Operating Officer | Leadership |
Tim Ellingham | Director Of Operations | Leadership |
Kirsty Stewart | Chief Legal & Client Success Officer | Leadership |
Fiona Stuart | Head Of Client Success And Business Development | Leadership |
James Wallace | Vice President Of Technology Bede Canada | Leadership |
David Robinson | Head Of Information Security & Business Continuity | Leadership |
David Crompton | Head Of Data | Leadership |
Jessica Marrs | Vice President Product Marketing | Leadership |
Jonathan Burton | Tribe Lead: Account | Team |
23 more people are available in the full profile.
Complete people profiles for Bede Gaming
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Bede Gaming
2 dated milestones of Bede Gaming across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Bede Gaming is founded.
- Exit Acquired by Gauselmann Group.
Competitors of Bede Gaming
Bede Gaming has 3 listed competitors in our database, 2 of them funded. They include FSB Technology, OpenBet and Pronet Gaming.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fsbtech.com | 2007 | London, United Kingdom | $32.76M | 125 | Provider of tech-enabled software solutions for the gambling and sports betting industries | |
| openbet.com | 1996 | London, United Kingdom | $17.19M | 360 | Software solutions for betting and online gaming are provided. | |
| pronetgaming.com | 1996 | London, United Kingdom | 12 | A tech-enabled platform providing solutions for gambling operators. |
Detailed competitors of Bede Gaming
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Verified entity values are shown only after access is granted.
Web traffic of Bede Gaming
The website of Bede Gaming (bedegaming.com) receives about 5.5K visits a month.
- Monthly visits5.5K
▼ 1.9% vs previous month
Websites whose visitors overlap most with Bede Gaming. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
bedegaming.atlassian.net | bedegaming.atlassian.net | 100% | – | ||
spingenie.com | spingenie.com | 90% | #166,844 | – | |
| betuk.com | 90% | 310.3K | #135,937 | View details | |
bingostars.com | bingostars.com | 54% | – |
Top companies in Gambling & Entertainment Platforms
3 companies that operate in the same segment as Bede Gaming (Gambling & Entertainment Platforms) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Multi-category online gambling is facilitated via an app-based platform. | 1934 | London, England, United Kingdom | USD 1.71 B | 10,239 | ||
Online platform for betting on multiple sports is provided. | 2001 | Stoke On Trent, England, United Kingdom | ||||
Casual mobile games are developed and published by SciPlay. | 2007 | London, England, United Kingdom |
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Related news about Bede Gaming
Complete news archive for Bede Gaming
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Frequently Asked Questions about Bede Gaming
Bede Gaming was founded in 2012.
Bede Gaming is headquartered in Newcastle Upon Tyne, United Kingdom.
Bede Gaming has 180 employees.
Annual revenue of Bede Gaming is $11.44M as on Dec 31, 2020.
Bede Gaming was founded in 2012 in Newcastle Upon Tyne, United Kingdom, focusing on the gambling sector. Solutions are offered for online and offline operators in casinos, lotteries, sports betting, and bingo. Products include Play for content and marketing tools, Hub as an omni-channel management platform, and Plus for integrated operations and technical marketing. Features such as third-party integrations and optimized reporting are supported.
Bede Gaming's top competitors include OpenBet, FSB Technology and Pronet Gaming.
Bede Gaming offers Gaming Platform and Dynamic Segmentation Tool.
Bede Gaming has 1 investor. Key investors include Gauselmann Group.
Bede Gaming operates through Bede Gaming Limited.
Yes. Bede Gaming was acquired by Gauselmann Group in March 2020.

