Better Choice Company

Brooklyn, United States Founded: 2001 • Age: 25 yrs
Hemp-derived CBD products and pet health supplements are provided.
Annual revenue - Latest available
Total funding - 6 rounds
Employees - Tracked headcount
Investors 3 Known backers
Products - Services tracked
Competitors 8 Brand Intelligence

About Better Choice Company

Better Choice Company is a company based in Brooklyn (United States) founded in 2001. Better Choice Company has completed 2 acquisitions, including Aimia Pet Healthco and Halo Pets. Better Choice Company operates in a competitive market with competitors including Creso Pharma, Kradle, Honest Paws, Hempets and Austin and Kat, among others.

  • Headquarter Brooklyn, United States
  • Stage Public
  • Sectors
    Healthcare
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Latest Funding Round
    $5 M (USD), Post-IPO

    Jun 22, 2023

  • Investors
    Boqii

    & 2 more

  • Employee Count
    Not available
  • Investments & Acquisitions
Upgrade to premium

Unlock complete access to The Company Check

Get unrestricted viewing across everything we track — from companies and brands to investors, funding rounds, acquisitions, financials, and more.

Upgrade to Premium No viewing limits. Your plan controls exports and screening usage.
Included in your Premium account
  • Unlimited viewing on all profiles Companies, investors, financials, funding, acquisitions & directors
  • Full access to every database India & global coverage, advanced filters and rich profile details
  • Always-on access from your team account Single premium plan for everything you see on the portal

People of Better Choice Company

Headcount 50-200
Employee Profiles 14
Board Members and Advisors 4
Employee Profiles
People
Stuart Ray
Key Account Manager
People
Kent Cunningham
CEO
People
Rick Alonzo
Happiness Hub Manager
People
Justyna Kulikowski
Senior Accountant

Unlock access to complete

Board Members and Advisors
people
Arlene Dickinson
Director
people
John M. Word, III
Director
people
Michael Young
Chairman
people
Gil Fronzaglia
Director

Unlock access to complete

Funding Insights of Better Choice Company

Investors in Better Choice Company

Better Choice Company has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Boqii, Alphia and Cambridge SPG.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Cambridge SPG is engaged in venture capital and asset management.
Locked Locked Locked
Pet foods and treats are manufactured for various brands.
Locked Locked Locked
Multi-category pet products are retailed online for various animals.
Locked Locked Locked
Premium access

Investor details for Better Choice Company

Investor domains, locations, round participation, and complete history require an active premium plan.

  • Investor domains
  • Investor locations
  • Funding rounds
  • Participation history

Verified entity values are shown only after access is granted.

Investments & Acquisitions by Better Choice Company

Better Choice Company has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Aimia Pet Healthco and Halo Pets.

Investments
Premium access

Investment portfolio details for Better Choice Company

Portfolio company identities, transaction dates, round details, and investment values require an active premium plan.

  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Company focused on pioneering pet health innovation globally and aligning strategic capital for carbon-conscious R&D projects
Locked Locked 2023 Locked
Halo Pets is engaged in providing premium pet food and treats.
Locked Locked 1986 Locked
Premium access

Complete acquisition details for Better Choice Company

Transaction dates, acquired stakes, disclosed values, domains, and locations require an active premium plan.

  • Transaction dates
  • Acquired stakes
  • Disclosed values
  • Domains and locations

Verified entity values are shown only after access is granted.

Financial Statements - Better Choice Company

Premium access

Detailed financials for Better Choice Company

Historical revenue, profit, statement rows, ratios, and trend charts require an active premium plan.

  • Historical revenue
  • Profit trends
  • Statement rows
  • Financial ratios

Verified entity values are shown only after access is granted.

Better Choice Company Comparisons

Better Choice Company Primary company
Description
Hemp-derived CBD products and pet health supplements are pro...
Location
Brooklyn, United States
Founded Year
2001
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
Premium access

Peer comparison for Better Choice Company

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

  • Named peers
  • Headcount comparison
  • Funding comparison
  • Operating benchmarks

Verified entity values are shown only after access is granted.

+
Add Comparison
Available on Premium

Competitors of Better Choice Company

Better Choice Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Creso Pharma, Kradle, Honest Paws, Hempets and Austin and Kat, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Cannabinoid therapeutics are developed for human and veterinary health applications.
Locked Locked Locked
Provider of CBD supplements for dogs
Locked Locked Locked
Offers CBD oils and treats to support pet mobility, calm, and overall health.
Locked Locked Locked
Cannabis-derived wellness products for pets are provided by Hempets.
Locked Locked Locked
Provides CBD chews, oils, and supplements for pet health and longevity.
Premium access

Detailed competitors of Better Choice Company

Competitor domains, locations, full profiles, and operating metrics require an active premium plan.

  • Domains and locations
  • Full company profiles
  • Operating metrics
  • Competitive positioning

Verified entity values are shown only after access is granted.

Latest news on Better Choice Company

Premium access

Complete news archive for Better Choice Company

Full article history, source details, and older brand coverage require an active premium plan.

  • Full article archive
  • Source and publication date
  • Older coverage
  • Brand-specific news history

Verified entity values are shown only after access is granted.

Frequently Asked Questions about Better Choice Company

Better Choice Company was founded in 2001 and raised its 1st funding round 18 years after it was founded.

Better Choice Company is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.

Provider of hemp-derived CBD products for pets. The company develops a technology platform that helps in managing the operational and administrative workflow of manufacturing pet health products. Their main products range from freeze-dried raw food, and nutritional supplements, to CBD-infused chews and oils. Their flagship brand TruPet, manufactures dry meals, food, supplements for dogs cats, and Bona Vida, CBD-infused products.

Better Choice Company's top competitors include Kradle, Creso Pharma and Hempets.

Better Choice Company has made 2 acquisitions, including Aimia Pet Healthco, and Halo Pets.

Better Choice Company has 3 investors. Key investors include Boqii, Alphia, and Cambridge SPG.

Explore millions of companies — effortlessly

Access structured, verified intelligence on 7M+ companies across industries, sectors, and global markets. From early-stage startups to large enterprises, discover ownership, leadership, funding, financials, acquisitions, and market signals — all in one powerful platform.

Free account with essential features Instant access to company reports Enterprise solutions available