About Better Choice Company
Better Choice Company is a company based in Brooklyn (United States) founded in 2001.. Better Choice Company has completed 2 acquisitions, including Aimia Pet Healthco and Halo Pets. Better Choice Company operates in a competitive market with competitors including Creso Pharma, Kradle, Honest Paws, Hempets and Austin and Kat, among others.
- Headquarter Brooklyn, United States
- Stage Public
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Sectors
Healthcare
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Phone
*********
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Website
*********
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Social
*********
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Annual Revenue
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Net Profit
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EBITDA
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Latest Funding Round
$5 M (USD), Post-IPO
Jun 22, 2023
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Investors
Boqii
& 2 more
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Employee Count
Employee Count
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Investments & Acquisitions
Aimia Pet Healthco
& 1 more
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Funding Insights of Better Choice Company
- Total Funding Total Funding
- Total Rounds 6
- Last Round Post-IPO — $5.0M
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First Round
First Round
(06 May 2019)
- Investors Count 3
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2023 | Amount | Post-IPO - Better Choice Company | Valuation |
investors |
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| Jul, 2021 | Amount | Post-IPO - Better Choice Company | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Better Choice Company | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Better Choice Company
Better Choice Company has secured backing from 3 investors, including institutional and venture fund investors. Prominent investors backing the company include Boqii, Alphia and Cambridge SPG. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Cambridge SPG is engaged in venture capital and asset management.
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Founded Year | Domain | Location | |
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Pet foods and treats are manufactured for various brands.
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Founded Year | Domain | Location | |
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Multi-category pet products are retailed online for various animals.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Better Choice Company
Better Choice Company has strategically engaged in corporate development activities, having acquired 2 companies. Notable acquisitions include Aimia Pet Healthco and Halo Pets. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
|
2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Company focused on pioneering pet health innovation globally and aligning strategic capital for carbon-conscious R&D projects
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2023 | ||||
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Halo Pets is engaged in providing premium pet food and treats.
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1986 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
|
2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
|
2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Better Choice Company
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Better Choice Company Comparisons
Competitors of Better Choice Company
Better Choice Company operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Creso Pharma, Kradle, Honest Paws, Hempets and Austin and Kat, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Cannabinoid therapeutics are developed for human and veterinary health applications.
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| domain | founded_year | HQ Location |
Provider of CBD supplements for dogs
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| domain | founded_year | HQ Location |
Offers CBD oils and treats to support pet mobility, calm, and overall health.
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| domain | founded_year | HQ Location |
Cannabis-derived wellness products for pets are provided by Hempets.
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| domain | founded_year | HQ Location |
Provides CBD chews, oils, and supplements for pet health and longevity.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Better Choice Company
Frequently Asked Questions about Better Choice Company
When was Better Choice Company founded?
Better Choice Company was founded in 2001 and raised its 1st funding round 18 years after it was founded.
Where is Better Choice Company located?
Better Choice Company is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
What does Better Choice Company do?
Provider of hemp-derived CBD products for pets. The company develops a technology platform that helps in managing the operational and administrative workflow of manufacturing pet health products. Their main products range from freeze-dried raw food, and nutritional supplements, to CBD-infused chews and oils. Their flagship brand TruPet, manufactures dry meals, food, supplements for dogs cats, and Bona Vida, CBD-infused products.
Who are the top competitors of Better Choice Company?
Better Choice Company's top competitors include Kradle, Creso Pharma and Hempets.
How many acquisitions has Better Choice Company made?
Better Choice Company has made 2 acquisitions, including Aimia Pet Healthco, and Halo Pets.
Who are Better Choice Company's investors?
Better Choice Company has 3 investors. Key investors include Boqii, Alphia, and Cambridge SPG.