About Kradle
Kradle is a company based in Minneapolis (United States) founded in 2020 by Matt Scarlett. Kradle has raised $8 million across 2 funding rounds. Kradle offers products and services including CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick. Kradle operates in a competitive market with competitors including Ollie, PawTree, Wild Earth, The Farmer's Dog and NomNomNow, among others.
- Total Equity Funding$8M (USD)
in 2 rounds
- Latest Funding Round$4M (USD), Series A
Jan 2025
Products & Services of Kradle
Kradle offers a comprehensive portfolio of products and services, including CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick.
Chews to reduce pet anxiety and promote relaxation naturally.
Bar for pet stress relief and overall well-being support.
Hard chews aiding pet joint health and comfort daily.
Lick for supporting cat urinary function and wellness.
Lick to help cats with hairball issues and digestion.
Apps and channels of Kradle
its YouTube channel kradlemypet has 40 subscribers and 10 videos.
Videos from Kradle
The most watched videos on Kradle's YouTube channel, kradlemypet (40 subscribers). Click a video to play it here.
More on kradlemypet.
Funding Insights of Kradle
Kradle has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $8M
- Total Rounds 2
- Last Round Series A — $4M
- First Round $4M
(Aug 2022)
All 2 funding rounds of Kradle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2025 | $4M | Series A | – | – | – |
| Aug 2022 | $4M | Series A | – | – | – |
People of Kradle
5 people are tracked at Kradle (2 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Matt Scarlett | Co-Founder & CEO | Leadership |
Max Runke | Vice President Of Operations | Leadership |
Kenneth Wright | Supply Chain Manager | Team |
Maren Hoffman | Territory Sales Manager and Executive Assistant | Team |
Chester Dixon | Business Analyst | Team |
Complete people profiles for Kradle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Kradle
3 dated milestones of Kradle across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Kradle is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Series A, of $4.0M.
Competitors of Kradle
Kradle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ollie, PawTree, Wild Earth, The Farmer's Dog and NomNomNow, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| myollie.com | 2015 | New York, United States | $67.65M | – | Fresh, human-grade dog food is delivered through subscription plans. | |
| pawtree.com | 2012 | Southlake, United States | $31.05M | – | Multi-category pet care products are offered through an internet-first brand. | |
| wildearth.com | 2017 | Berkeley, United States | $43M | 8 | Wild Earth is recognized for providing vegan pet food. | |
| thefarmersdog.com | 2015 | New York, United States | $49.1M | 550 | Personalized dog food is delivered via an online subscription service. | |
| nomnomnow.com | 2015 | San Francisco, United States | $13.29M | 161 | Fresh healthy dog food is cooked and delivered to consumers. | |
| petplate.com | 2016 | New York, United States | $44.53M | – | Subscription-based organic dog food and treats are provided online. | |
| betterchoicecompany.com | 2001 | Brooklyn, United States | – | 88 | Hemp-derived CBD products and pet health supplements are provided. | |
| justfoodfordogs.com | 2011 | Irvine, United States | $97.5M | – | Fresh pet meals are provided through an internet-first brand. | |
| threedog.com | 1989 | Kansas, United States | $375,000 | – | Baked dog treats are crafted from natural, wholesome ingredients. | |
| bondpets.com | 2015 | Boulder, United States | $19.82M | – | Plant-based vegan pet food is provided via an online platform. |
Detailed competitors of Kradle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Kradle
The website of Kradle (kradlemypet.com) receives about 10.7K visits a month.
- Monthly visits10.7K
▼ 11.7% vs previous month
Websites whose visitors overlap most with Kradle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
boulderholisticvet.com | boulderholisticvet.com | 100% | – | #4,050,921 | – |
| austinandkat.com | 99% | – | #2,116,035 | View details | |
lolahemp.com | lolahemp.com | 96% | – | #485,037 | – |
chillpaws.com | chillpaws.com | 95% | – | #1,448,240 | – |
baileyscbd.com | baileyscbd.com | 94% | – | #516,719 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 30 similar websites and full traffic analytics for Kradle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 30 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Latest news on Kradle
Complete news archive for Kradle
Full article history, source details, and older brand coverage require an active premium plan.
- Full article archive
- Source and publication date
- Older coverage
- Brand-specific news history
Verified entity values are shown only after access is granted.
Similar companies to Kradle
10 companies that operate in the same segment as Kradle (Cannabis Health Tech Ecosystem), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Cannabis products are provided to support consumer wellness and health. | 2013 | Smiths Falls, Ontario, Canada | – | USD 204.24 M | 960 | |
Online marketplace platform for cannabis traders | 2015 | New York, New York, United States | USD 195.4 M | – | – | |
Loyalty and marketing solutions for cannabis dispensaries are provided. | 2012 | West Palm Beach, Florida, United States | USD 25.79 M | USD 22.83 M | – | |
An online marketplace for cannabis products is operated. | 2017 | Bend, Oregon, United States | USD 603 M | – | 137 | |
Online platform for cannabis strains, reviews, and ratings | 2010 | Seattle, Washington, United States | USD 40.7 M | – | – | |
Provider of cannabis products, brands, and international business development investments | 2013 | Moncton, New Brunswick, Canada | – | USD 186.16 M | 898 | |
ERP software is offered via cloud platform for cannabis operations. | 2018 | Boston, Massachusetts, United States | – | USD 110.08 M | 313 | |
Online marketplace connecting licensed cannabis vendors and dispensaries | 2015 | Chicago, Illinois, United States | USD 22.57 M | – | – | |
Enterprise software is provided for cannabis dispensary management. | 2016 | Oakland, California, United States | USD 75.5 M | USD 148.97 K | 97 | |
Proprietary medical cannabis strains are developed and offered. | 2014 | Maryland Heights, Missouri, United States | USD 156 M | – | 557 |
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Frequently Asked Questions about Kradle
Kradle was founded in 2020 and raised its 1st funding round 2 years after it was founded.
Kradle is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Matt Scarlett is the current CEO of Kradle. They have also founded this company.
Kradle is a funded company, having raised a total of $8M across 2 funding rounds to date. The company's 1st funding round was a Series A of $4M, raised on Aug 2022.
Kradle was founded in 2020 in Minneapolis, United States, as a provider of CBD supplements targeted at canine health. Operations focus on pet wellness in the CBD sector, with products such as Bliss bar soft bake bars, Chillers hard chews, standard chews, melts, and toppers offered for managing anxiety and stress in dogs. The company serves the United States market through its online domain.
Kradle's top competitors include Ollie, Wild Earth and The Farmer's Dog.
Kradle offers CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick.
Kradle operates through Kradle Llc.