Kradle

Minneapolis, United States Founded: 2020 • Age: 6 yrs
Provider of CBD supplements for dogs
Annual revenue - Latest available
Total funding $8.0M 2 rounds
Employees - Tracked headcount
Investors - Known backers
Products 5 Services tracked
Competitors 11 Brand Intelligence

About Kradle

Kradle is a company based in Minneapolis (United States) founded in 2020 by Matt Scarlett. Kradle has raised $8 million across 2 funding rounds. Kradle offers products and services including CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick. Kradle operates in a competitive market with competitors including Ollie, PawTree, Wild Earth, The Farmer's Dog and NomNomNow, among others.

  • Headquarter Minneapolis, United States
  • Founders Matt Scarlett
  • Sectors
    Healthcare
    Consumer
  • Email
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  • Phone
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  • Website
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  • Social
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  • Legal Name Kradle Llc
Operational Areas
Healthcare → Health Technology & Digital Health Unlock Sub-Sector Unlock Segment
Healthcare → Veterinary & Animal Health Unlock Sub-Sector Unlock Segment
Consumer → Baby, Parenting & Pet Care Unlock Sub-Sector Unlock Segment
Consumer → Food & Beverage Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $8 M (USD)

    in 2 rounds

  • Latest Funding Round
    $4 M (USD), Series A

    Jan 24, 2025

  • Investors
    Not available
  • Employee Count
    Not available
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Products & Services of Kradle

Kradle offers a comprehensive portfolio of products and services, including CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick.

Product name locked
Category locked
Primary

Chews to reduce pet anxiety and promote relaxation naturally.

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Bar for pet stress relief and overall well-being support.

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Hard chews aiding pet joint health and comfort daily.

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Lick for supporting cat urinary function and wellness.

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Lick to help cats with hairball issues and digestion.

People of Kradle

Headcount 10-50
Employee Profiles 5
Employee Profiles
People
Kenneth Wright
Supply Chain Manager
People
Matt Scarlett
Co-Founder
People
Maren Hoffman
Territory Sales Manager and Executive Assistant
People
Max Runke
Vice President Of Operations

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Funding Insights of Kradle

Kradle has successfully raised a total of $8M across 2 strategic funding rounds. The most recent funding activity was a Series A round of $4 million completed in January 2025. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investments & Acquisitions by Kradle

Investments
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Investment portfolio details for Kradle

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  • Portfolio identities
  • Transaction dates
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Financial Statements - Kradle

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Detailed financials for Kradle

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Kradle Comparisons

Kradle Primary company
Description
Provider of CBD supplements for dogs
Location
Minneapolis, United States
Founded Year
2020
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
Not available
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Peer comparison for Kradle

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Kradle

Kradle operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Ollie, PawTree, Wild Earth, The Farmer's Dog and NomNomNow, among others.

Company Name Domain Founded year HQ Location Description
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Fresh, human-grade dog food is delivered through subscription plans.
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Multi-category pet care products are offered through an internet-first brand.
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Wild Earth is recognized for providing vegan pet food.
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Personalized dog food is delivered via an online subscription service.
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Fresh healthy dog food is cooked and delivered to consumers.
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Subscription-based organic dog food and treats are provided online.
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Detailed competitors of Kradle

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Latest news on Kradle

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Complete news archive for Kradle

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Frequently Asked Questions about Kradle

Kradle was founded in 2020 and raised its 1st funding round 2 years after it was founded.

Kradle is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.

Matt Scarlett is the current CEO of Kradle. They have also founded this company.

Kradle is a funded company, having raised a total of $8M across 2 funding rounds to date.

Kradle was founded in 2020 in Minneapolis, United States, as a provider of CBD supplements targeted at canine health. Operations focus on pet wellness in the CBD sector, with products such as Bliss bar soft bake bars, Chillers hard chews, standard chews, melts, and toppers offered for managing anxiety and stress in dogs. The company serves the United States market through its online domain.

Kradle's top competitors include Ollie, Wild Earth and The Farmer's Dog.

Kradle offers CBD Calming Chews, CBD Bliss Bar, CBD Chillers Hard Chews, Urinary Wellness Lick, and Hairball Wellness Lick.

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