About Wild Earth
Wild Earth is a Consumer company based in Berkeley (United States) founded in 2017 by Kristin Wuhrman and Ron Shigeta. Wild Earth is recognized for providing vegan pet food. It operates on a Subscription Box and Direct-to-Consumer (D2C) model. Wild Earth has raised $43 million across 8 funding rounds from investors including Google, Mars and MACRO. The company has 8 employees. Its website wildearth.com draws about 76 thousand monthly visits. Wild Earth offers products and services including Performance Formula Dog Food, Maintenance Formula Dog Food, Unicorn Pate Cat Food, Skin & Coat Dog Supplements, and Superfood Dog Treats with Koji. Its focus areas include Consumer Goods, Pet Products and Pet Food and Supplies. Its competitors include Yup Pup and Be Pawsitive; 1 of its 2 listed competitors has raised funding.
Company details
Wild Earth is engaged in the production of vegan pet food for dogs and cats. Nutritionally complete meals free from common allergens are offered. Products including dog food, cat food, supplements, and treats are developed with plant-based ingredients. Solutions for pet allergies and health improvements are provided through sustainable and cruelty-free formulations. The company operates in the pet care sector, focusing on innovative and vet-developed nutrition.
- Total Equity Funding$43M (USD)
in 8 rounds
- Latest Funding Round$10M (USD), Debt – Conventional
Jan 2022
- InvestorsGoogle
& 25 more
- Employee Count8
Products & Services of Wild Earth
Wild Earth offers a comprehensive portfolio of products and services, including Performance Formula Dog Food, Maintenance Formula Dog Food, Unicorn Pate Cat Food, Skin & Coat Dog Supplements, and Superfood Dog Treats with Koji.
Nutrient-dense dog food for lasting vitality is provided.
Complete nutrition for dogs is offered through this formula.
Plant-based cat food is crafted for optimal health.
Support for dog skin and coat health is provided.
Healthy training-friendly treats for dogs are made available.
Funding Insights of Wild Earth
Wild Earth has successfully raised a total of $43M across 8 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $10 million completed in January 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $43M
- Total Rounds 8
- Last Round Debt – Conventional — $10M
- First Round $4M
(Mar 2018)
- Investors Count 26
All 8 funding rounds of Wild Earth with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2022 | $10M | Debt – Conventional | – | – | |
| Sep 2021 | $23M | Series A | – | Mark Cuban | |
| Apr 2021 | Series A | – | – | ||
| May 2019 | $11M | Series A | – | VegInvest | |
| Mar 2019 | $550,000 | Angel Round | – | Mark Cuban | – |
| Jul 2018 | $450,000 | Seed | – | – | |
| Mar 2018 | $4M | Seed | – | – | |
| Mar 2018 | $4M | Seed | – | VegInvest |
26 investors in total: 21 institutional and 5 angel.
Investors in Wild Earth
Wild Earth has secured backing from 26 investors, including venture fund, angel, and institutional investors. Prominent investors backing the company include Google, Mars and MACRO.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture debt firm | espressocapital.com | Toronto, Canada | ||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Venture capital investments are provided to innovative, sustainable startups. | bitburger-ventures.de | Bitburg, Germany | ||
Vegan investments are directed to early-stage animal-free food companies. | veginvesttrust.com | New York, United States | ||
| atoneventures.com | ||||
Investments are directed toward plant-based food innovations and technologies. | bigideaventures.com | New York, United States | ||
Investments in technology startups are made by Felicis Ventures. | felicis.com | Menlo Park, United States | ||
Venture capital investments in technology and defense sectors. | foundersfund.com | |||
Early-stage investments are made in food and biotech companies. | purpleorange.com | Berlin, Germany | ||
A venture capital firm focused on agriculture and food technology. | bitsxbites.com | Shanghai, China |
Investor details for Wild Earth
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
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- Co-investor network
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People of Wild Earth
42 people are tracked at Wild Earth (14 in leadership, 10 in board & advisors, 18 in team); the tracked headcount is 8.
| Name | Role | Group |
|---|---|---|
Kristin Wuhrman | Co-Founder | Leadership |
Ron Shigeta | Co-Founder | Leadership |
Nikita Michelsen | Head Of Marketing | Leadership |
Omari Washington | Executive Director | Leadership |
Dustin Lamberta | Associate Director | Leadership |
Jessie Lotrecchiano | Public Programs Director | Leadership |
Alisha Mai McNamara | Learning Director | Leadership |
Elaine Aiswarya Blanck | Associate Director of Public Programs | Leadership |
Esperanza Gonzalez | Program for Schools Director | Leadership |
Zach Jones | Associate Director | Leadership |
Kate Pinyavan | Finance, HR & Operations Director | Leadership |
Robert Weickel | Associate Director Of Elementary Schools | Leadership |
Shanna Gonzalez | Director Of Advancement | Leadership |
Antony Evans | Chief Operating Officer | Leadership |
Joel Oppenheimer | Board Member | Board & advisors |
Stevenson Estimé | Board Member | Board & advisors |
Laura Deney | Board Member | Board & advisors |
Tina Dierna | Board Member | Board & advisors |
Aja Schmeltz | Board President | Board & advisors |
Patricia Perez | Board Member | Board & advisors |
22 more people are available in the full profile.
Complete people profiles for Wild Earth
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
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- Professional contacts
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Timeline of Wild Earth
3 dated milestones of Wild Earth across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Wild Earth is founded.
- Funding First funding round of $4.0M.
- Funding Latest funding round, Debt – Conventional, of $10.0M.
Competitors of Wild Earth
Wild Earth has 2 listed competitors in our database, 1 of them funded. They include Yup Pup and Be Pawsitive.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yuppup.shop | 2021 | Westport, United States | $100,000 | Vegan dog food products are offered through an online brand. | ||
| bepawsitive.com | 2013 | Dallas, United States | Provides subscription boxes of organic dog treats. |
Detailed competitors of Wild Earth
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
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- Benchmarks
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Verified entity values are shown only after access is granted.
Web traffic of Wild Earth
The website of Wild Earth (wildearth.com) receives about 76.1K visits a month and ranks #585,800 among all websites worldwide, #4,753 in Pet Food and Supplies.
- Monthly visits76.1K
▲ 30.9% vs previous month
- Unique visitors30.6K
per month
- Global rank#585,800
among all websites
- Category rank#4,753
Pets and Animals · Pet Food and Supplies
- Bounce rate46%
- Pages per visit1.9
- Average visit1 min 06 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Wild Earth. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| lillybrush.com | 100% | #1,988,946 | View details | ||
| neaterpets.com | 90% | 38.3K | #781,618 | View details | |
vetnique.com | vetnique.com | 90% | #404,474 | – | |
countrysideveterinaryclinic.org | countrysideveterinaryclinic.org | 90% | #2,298,833 | – | |
| sundaysfordogs.com | 84% | 310.6K | #123,139 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Wild Earth
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 40 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
3 companies that operate in the same segment as Wild Earth (Pet & Animal Care Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
App-based pet sitting marketplace | 2011 | Olympia, Washington, United States | USD 409.19 M | |||
Online subscription platform offering dog supplies | 2011 | New York, New York, United States | USD 83.01 M | 686 | ||
Fresh, human-grade dog food is delivered through subscription plans. | 2015 | New York, New York, United States | USD 67.65 M |
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Related news about Wild Earth
Complete news archive for Wild Earth
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Frequently Asked Questions about Wild Earth
Wild Earth was founded in 2017 and raised its 1st funding round 1 year after it was founded.
Wild Earth is headquartered in Berkeley, United States. It is registered at Berkeley, California, United States.
Wild Earth is a funded company, having raised a total of $43M across 8 funding rounds to date. The company's 1st funding round was a Seed of $4M, raised on Mar 2018.
Wild Earth has 8 employees.
Wild Earth is engaged in the production of vegan pet food for dogs and cats. Nutritionally complete meals free from common allergens are offered. Products including dog food, cat food, supplements, and treats are developed with plant-based ingredients. Solutions for pet allergies and health improvements are provided through sustainable and cruelty-free formulations. The company operates in the pet care sector, focusing on innovative and vet-developed nutrition.
Wild Earth's top competitors include Yup Pup and Be Pawsitive.
Wild Earth offers Performance Formula Dog Food, Maintenance Formula Dog Food, Unicorn Pate Cat Food, Skin & Coat Dog Supplements, and Superfood Dog Treats with Koji.
Wild Earth has 26 investors. Key investors include Google, Mars, MACRO, Espresso Capital, and Mark Cuban.