About Betterfin
Betterfin is a Financial Services company based in Oakland (United States) founded in 2017 by Eric Griego, and was acquired by Cross River in November 2021. Business loans are facilitated via a lender network for enterprises. Its chief executive, as recorded, is Eric Griego. Its focus areas include FinTech, Alternative Lending, Lead Generation Platforms and Loan Comparison Platforms. Its competitors include Fundera, Bizfi and Seek Capital; 2 of its 3 listed competitors have raised funding.
Company details
Betterfin offers a platform for enterprises to avail business loans. They have partnered with a network of lenders to provide financing for enterprises and leverage real-time API integrations to provide up-to-date offers to businesses. Additional solutions include analysis of firms credit reports to enable them to fix, dispute, and update the same and comparison of loans and lenders. Claims to have built the worlds first index on small business interest rates.
- Headquarters Oakland, United States
- Founders Eric Griego
- Stage Acquired
- SectorsFinancial Services
- Email••••••••
- Website betterfin.com
- Social LinkedIn X Facebook
- Acquired by Cross River (Nov 2021)
- Investors
- Acquired byCross River
(Nov 2021)
Investors in Betterfin
Betterfin has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include Cross River.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Open banking API solutions are provided for financial institutions. | 2008 | crossriver.com | Fort Lee, United States |
Investor details for Betterfin
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People of Betterfin
1 people are tracked at Betterfin (1 in leadership).
| Name | Role | Group |
|---|---|---|
Eric Griego | Co-Founder & CEO | Leadership |
Complete people profiles for Betterfin
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Timeline of Betterfin
2 dated milestones of Betterfin across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Betterfin is founded.
- Exit Acquired by Cross River.
Competitors of Betterfin
Betterfin has 3 listed competitors in our database, 2 of them funded. They include Fundera, Bizfi and Seek Capital.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| fundera.com | 2013 | New York, United States | $14.9M | Small businesses are connected to prescreened lenders by Fundera. | ||
| bizfi.com | 2005 | New York, United States | $20M | Credit options are aggregated for businesses via an automated platform. | ||
| seekcapital.com | 2014 | Los Angeles, United States | Business loans and credit cards are compared on the platform. |
Detailed competitors of Betterfin
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Top companies in Alternative Lending
3 companies that operate in the same segment as Betterfin (Alternative Lending) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Diversified loans are provided via an AI-enabled online marketplace. | 2012 | Palo Alto, California, United States | USD 128.65 M | USD 1.04 B | 1,190 | |
Various consumer loans and financial services are offered online. | 2011 | San Francisco, California, United States | USD 3.04 B | USD 4.77 B | 6,843 | |
Credit score checking and comparison platform for financial products | 2007 | San Francisco, California, United States | USD 869.77 M | 1,487 |
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Frequently Asked Questions about Betterfin
Betterfin was founded in 2017.
Betterfin is headquartered in Oakland, United States. It is registered at Oakland, California, United States.
Eric Griego is the CEO of Betterfin, as recorded in our data. They have also founded this company.
Betterfin offers a platform for enterprises to avail business loans. They have partnered with a network of lenders to provide financing for enterprises and leverage real-time API integrations to provide up-to-date offers to businesses. Additional solutions include analysis of firms credit reports to enable them to fix, dispute, and update the same and comparison of loans and lenders. Claims to have built the worlds first index on small business interest rates.
Betterfin's top competitors include Fundera, Bizfi and Seek Capital.
Betterfin has 1 investor. Key investors include Cross River.
Yes. Betterfin was acquired by Cross River in November 2021.