About Betty Labs
Betty Labs is a Media & Entertainment company based in Los Angeles (United States) founded in 2018 by Rob Sami and Howard Akumiah, and was acquired by Spotify in March 2021. Sports trivia apps are developed for mobile users worldwide. Betty Labs has raised $9.3 million across 1 funding round from investors including Spotify, Lightspeed Venture Partners and Google Ventures. Its chief executive, as recorded, is Howard Akumiah. Its focus areas include Consumer, Sports Tech, Sports IT and Diversified. Its competitors include SportsEngine, LeagueApps and Overtime; 3 of its 3 listed competitors have raised funding.
Company details
Betty Labs was established in 2018 in Los Angeles, United States, focusing on the software sector within sports entertainment. Mobile applications centered on trivia games related to sports are created and maintained by the company. Operations involve app development and user engagement features. Leadership is provided by co-founders Howard Akumiah, serving as CEO, and Rob Sami, as CTO. The domain bettylabs.io supports online presence and distribution.
- Headquarters Los Angeles, United States
- Founders Rob Sami, Howard Akumiah
- Stage Acquired
- SectorsMedia & Entertainment
- Website bettylabs.io
- Acquired by Spotify (Mar 2021)
Funding Insights of Betty Labs
Betty Labs has successfully raised a total of $9.3M through 1 strategic funding round. The most recent funding activity was a Seed round of $9.3 million completed in October 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $9.3M
- Total Rounds 1
- Last Round Seed — $9.3M
- First Round $9.3M
(Oct 2020)
- Investors Count 3
All 1 funding rounds of Betty Labs with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2020 | $9.3M | Seed | – | Google Ventures |
4 investors in total: 4 institutional.
Investors in Betty Labs
Betty Labs has secured backing from 4 investors, including venture fund and institutional investors. Prominent investors backing the company include Spotify, Lightspeed Venture Partners and Google Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Corporate backed venture capital fund investing in multiple sectors | gv.com | Mountain View, United States | ||
Venture capital investing in innovative companies across global sectors is undertaken by Lightspeed Venture Partners. | 1997 | lsvp.com | Menlo Park, United States | |
| alexafund.com | Seattle, United States | |||
Music streaming is offered on-demand to global users. | 2006 | spotify.com | Stockholm, Sweden |
Investor details for Betty Labs
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People of Betty Labs
6 people are tracked at Betty Labs (2 in leadership, 4 in team).
| Name | Role | Group |
|---|---|---|
Rob Sami | Co-Founder & CTO | Leadership |
Howard Akumiah | Co-Founder & CEO | Leadership |
Andrew Li | Software Engineer | Team |
Brian Lewis | Senior iOS Engineer | Team |
David Begin | Software Engineer | Team |
Sultan Khan | Software Engineer | Team |
Complete people profiles for Betty Labs
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Timeline of Betty Labs
3 dated milestones of Betty Labs across 3 years, from founding to its latest funding, stage changes and deals.
- Founded Betty Labs is founded.
- Funding First funding round of $9.3M.
- Exit Acquired by Spotify.
Competitors of Betty Labs
Betty Labs has 3 listed competitors in our database, 3 of them funded. They include SportsEngine, LeagueApps and Overtime.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| sportsengine.com | 2008 | Minneapolis, United States | $49.29M | Sports teams and leagues are managed through an online platform. | ||
| leagueapps.com | 2010 | New York, United States | $23.25M | Offers sports league management and registration software | ||
| overtime.tv | 2016 | New York, United States | $218.69M | 402 | Sports content is produced and shared across multiple digital platforms. |
Detailed competitors of Betty Labs
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Top companies in Sports Technology Platforms
3 companies that operate in the same segment as Betty Labs (Sports Technology Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Subscription-based platform for streaming soccer content is offered. | 2015 | New York, New York, United States | USD 154.63 M | USD 1.62 B | 590 | |
Developer of a fantasy platform for multiple sports | 2009 | New York, New York, United States | USD 416.2 M | 4,115 | ||
Subscription-based social networking platform for runners and cyclists | 2009 | San Francisco, California, United States | USD 180 M | 999 |
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Related news about Betty Labs
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Frequently Asked Questions about Betty Labs
Betty Labs was founded in 2018 and raised its 1st funding round 2 years after it was founded.
Betty Labs is headquartered in Los Angeles, United States. It is registered at Los Angeles, California, United States.
Howard Akumiah is the CEO of Betty Labs, as recorded in our data. They have also founded this company.
Betty Labs is a funded company, having raised a total of $9.3M across 1 funding round to date. The company's 1st funding round was a Seed of $9.3M, raised on Oct 2020.
Betty Labs was established in 2018 in Los Angeles, United States, focusing on the software sector within sports entertainment. Mobile applications centered on trivia games related to sports are created and maintained by the company. Operations involve app development and user engagement features. Leadership is provided by co-founders Howard Akumiah, serving as CEO, and Rob Sami, as CTO. The domain bettylabs.io supports online presence and distribution.
Betty Labs's top competitors include LeagueApps, Overtime and SportsEngine.
Betty Labs has 4 investors. Key investors include Spotify, Lightspeed Venture Partners, Google Ventures, and Alexa Fund.
Yes. Betty Labs was acquired by Spotify in March 2021.