Betty

Minneapolis, United States Founded: 1994 • Age: 32 yrs Acquired By Quad
Betty is recognized as a creative agency for bold branding.
Annual revenue $1.6M Latest available
Total funding - Funding intelligence
Employees 144 Tracked headcount
Investors 2 Known backers
Products 3 Services tracked
Competitors 8 Brand Intelligence

About Betty

Betty is a company based in Minneapolis (United States) founded in 1994 was acquired by Quad in November 2018. It operates as a Professional Services. The company has 144 employees as of April 08, 2024. Betty has completed 1 acquisition, including Anthem Marketing Solutions. Betty offers products and services including Creative Strategy, Design, and Content Studios. Betty operates in a competitive market with competitors including Corus Entertainment, HH Global, WPP, MTI and Scatter Lab, among others.

  • Headquarter Minneapolis, United States
  • Employees 144 as on 08 Apr, 2024
  • Sectors
    Business Services
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name A Quad Agency
  • Date of Incorporation 28 May, 2007
  • Jurisdiction New Delhi, Delhi, India
Operational Areas
Business Services → Customer Experience & Marketing Services Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    $1.58 M (USD)
    39.94
    as on Mar 31, 2023
  • Net Profit
    $163.26 K (USD)
    54.93
    as on Mar 31, 2023
  • EBITDA
    $357.08 K (USD)
    -7.53
    as on Mar 31, 2023
  • Latest Funding Round
    Not available
  • Investors
    Quad

    & 1 more

  • Employee Count
    144

    as on Apr 08, 2024

  • Investments & Acquisitions
  • Acquired by
    Quad

    & 1 more

    (Nov 27, 2018)

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Products & Services of Betty

Betty offers a comprehensive portfolio of products and services, including Creative Strategy, Design, and Content Studios.

Product name locked
Category locked
Primary

Creative strategies are developed for impactful brand positioning.

Product name locked
Category locked
Locked

Design solutions are crafted for unique brand identities.

Product name locked
Category locked
Locked

Content is produced for engaging brand storytelling purposes.

People of Betty

Headcount 200-500
Employee Profiles 42
Employee Profiles
People
Tanner Thompson
Production Designer
People
Jackson Dammann
Content Editor
People
Christie Wenzel
Sr. Business Affairs Manager
People
Mike Caguin
CCO

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Funding Insights of Betty

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Detailed funding history for Betty

Round names, dates, amounts, investors, and valuation history require an active premium plan.

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  • Funding amounts
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Verified entity values are shown only after access is granted.

Investors in Betty

Betty has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Quad and We Are Aspire.

All
Institutional
Investor Description Founded Year Domain Location
Print services and digital marketing are provided by Quad.
Locked Locked Locked
Recruitment services are provided by Aspire in the United Kingdom.
Locked Locked Locked
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Investor details for Betty

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  • Investor domains
  • Investor locations
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Verified entity values are shown only after access is granted.

Investments & Acquisitions by Betty

Betty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Anthem Marketing Solutions.

Investments
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Investment portfolio details for Betty

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  • Portfolio identities
  • Transaction dates
  • Round details
  • Investment values

Verified entity values are shown only after access is granted.

Acquisitions
Company Name Description Domain Location Founded Year Amount
Sales and direct marketing services are provided to clients.
Locked Locked 2004 Locked
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Complete acquisition details for Betty

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  • Domains and locations

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Financial Statements - Betty

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Detailed financials for Betty

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Betty Comparisons

Betty Primary company
Description
Betty is recognized as a creative agency for bold branding.
Location
Minneapolis, United States
Founded Year
1994
Annual Revenue
$1.58 M (USD)
Net Profit
$163.26 K (USD)
EBITDA
$357.08 K (USD)
Employees
144
As of 2024
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Peer comparison for Betty

Named peer metrics, headcount, funding, location, and side-by-side benchmarks require an active premium plan.

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Competitors of Betty

Betty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Corus Entertainment, HH Global, WPP, MTI and Scatter Lab, among others.

Company Name Domain Founded year HQ Location Description
Locked Locked Locked
Media content is produced and distributed across diverse platforms.
Locked Locked Locked
Outsourced procurement for marketing print and packaging is provided.
Locked Locked Locked
Content marketing services are provided by WPP globally.
Locked Locked Locked
MTI is engaged in digital transformation and healthcare solutions.
Locked Locked Locked
An AI-powered platform for user-created interactive narratives is developed.
Locked Locked Locked
Content is produced, distributed, and media channels are operated globally.
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Detailed competitors of Betty

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  • Domains and locations
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Latest news on Betty

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Complete news archive for Betty

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Frequently Asked Questions about Betty

Betty was founded in 1994.

Betty is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.

As of Apr 08, 2024, the latest employee count at Betty is 144.

Annual revenue of Betty is $1.58M as on Mar 31, 2023.

Betty is established as a creative agency focused on delivering bold and impactful branding solutions for businesses. Services are provided in creative strategy, design, and content production through dedicated studios. The agency operates across multiple sectors, catering to brands seeking distinctive market presence. Campaigns are developed at high quality, speed, and scope to ensure scalability without compromise. Clients such as Natrol, CLR Brands, Heckova!, and Nielsen-Massey Vanillas are supported with tailored marketing initiatives.

Betty's top competitors include Corus Entertainment, HH Global and Scatter Lab.

Betty offers Creative Strategy, Design, and Content Studios.

Betty has made 1 acquisition, including Anthem Marketing Solutions.

Betty has 2 investors. Key investors include Quad, and We Are Aspire.

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