About Betty
Betty is a Business Services company based in Minneapolis (United States) founded in 1994, and was acquired by Quad in November 2018. Betty is recognized as a creative agency for bold branding. It operates on a Professional Services model. The company has 144 employees. Betty has completed 1 acquisition, including Anthem Marketing Solutions. Its Indian entity Quad Shared Services India Private Limited reported revenue of ₹21.57 Cr. Betty offers products and services including Creative Strategy, Design, and Content Studios. Its focus areas include Marketing, Advertising and Creative Agencies. Its competitors include YellowBrix and Electric Monster; 2 of its 2 listed competitors have raised funding.
Company details
Betty is established as a creative agency focused on delivering bold and impactful branding solutions for businesses. Services are provided in creative strategy, design, and content production through dedicated studios. The agency operates across multiple sectors, catering to brands seeking distinctive market presence. Campaigns are developed at high quality, speed, and scope to ensure scalability without compromise. Clients such as Natrol, CLR Brands, Heckova!, and Nielsen-Massey Vanillas are supported with tailored marketing initiatives.
- Headquarters Minneapolis, United States
- Employees 144
- Stage Acquired
- SectorsBusiness Services
- Phone•••• ••••
- Website periscope.com
- Social LinkedIn X Facebook Instagram
- Acquired by Quad (Nov 2018)
- Legal Name A Quad Agency
- Date of Incorporation 28 May, 2007
- Jurisdiction New Delhi, Delhi, India
- Indian entity revenue₹21.57 Cr
FY 2025 · +37% YoY
- Indian entity net profit₹1.99 Cr
FY 2025 · 9% margin
- Indian entity EBITDA₹3.49 Cr
FY 2025 · 16% margin
- InvestorsQuad
& 1 more
- Employee Count144
- Investments & Acquisitions
- Acquired by
Associated legal entities of Betty
Betty operates through Quad Shared Services India Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2025) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Quad Shared Services India Private Limited CIN U22222DL2007PTC164013 | Active | 28 May 2007 | New Delhi, Delhi | ₹21.6 Cr | 144 | 2 | View details |
Products & Services of Betty
Betty offers a comprehensive portfolio of products and services, including Creative Strategy, Design, and Content Studios.
Creative strategies are developed for impactful brand positioning.
Design solutions are crafted for unique brand identities.
Content is produced for engaging brand storytelling purposes.
Investors in Betty
Betty has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Quad and We Are Aspire.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Print services and digital marketing are provided by Quad. | 1971 | quad.com | Sussex, United States | |
Recruitment services are provided by Aspire in the United Kingdom. | 1992 | weareaspire.com | London, United Kingdom |
Investor details for Betty
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Verified entity values are shown only after access is granted.
Board of directors of Quad Shared Services India Private Limited (Betty)
Quad Shared Services India Private Limited is the primary company behind Betty. The board of Quad Shared Services India Private Limited currently have 2 directors; the longest-serving is Kelly Aaron Vanderboom, appointed in 2022. 4 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Kelly Aaron Vanderboom DIN 09531162 | Director | 18 Apr 2022 | 4 yrs 6 mo | Quad Shared Services India Private Limited |
| Bhanupriya Akolekar DIN 09767878 | Director | 29 Oct 2022 | 4 yrs | Quad Shared Services India Private Limited |
People of Betty
42 people are tracked at Betty (20 in leadership, 22 in team); the tracked headcount is 144.
| Name | Role | Group |
|---|---|---|
Brian Pitt | CEO | Leadership |
Erik Jacobs | Director of Creative Studio | Leadership |
Kamaldeen Adefemi | Managing Director / Lead Engineer | Leadership |
Mark Haumersen | VP Executive creative director | Leadership |
Matthew Benka | Senior Vice President, Growth | Leadership |
Kathy Umland | Director of Creative Services | Leadership |
Nicole Meyer | Creative Director | Leadership |
Trip Johnson | Associate Creative Director | Leadership |
Jenny Ralles (Ingraham) | Group Account Director, Business & Brand Leadership | Leadership |
Richard Gordon-Smith | Creative Director | Leadership |
Nick Coldagelli | Creative Director | Leadership |
Dustin Joyce | Group Creative Director | Leadership |
David Gordet | Art Director | Leadership |
Aaron Martin | Strategy Director | Leadership |
Alaina Peterson | Associate Creative Director | Leadership |
Linda Lincoln | Associate Creative Director | Leadership |
Jim Detmar | Associate Creative Director | Leadership |
Scott Dahl | VP/Group Creative Director | Leadership |
Annette Fonte (She.Her.Ella) | Head Brand & Business Leadership | Leadership |
Robin Richardson | Senior Art Director | Leadership |
22 more people are available in the full profile.
Complete people profiles for Betty
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Financials of Betty
Figures of Quad Shared Services India Private Limited, the primary company behind Betty, for FY 2025. Revenue was ₹21.57 Cr (+37% year on year). Net profit was ₹1.99 Cr (9% margin). EBITDA was ₹3.49 Cr (16% margin). Revenue has grown at a compounded annual rate of +32% over three years and +20% over five years.
- ₹21.57 CrRevenue · FY 2025 · +37% YoY
- ₹1.99 CrNet profit · 9% margin
- ₹3.49 CrEBITDA · 16% margin
- ₹15 LakhPaid-up capital
- 144Employees (provident fund records)
- +32%Revenue CAGR, 3 years
- +20%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Quad Shared Services India Private Limited are on its company page.
Detailed financial statements for Betty
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Investments & Acquisitions by Betty
Betty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Anthem Marketing Solutions.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Sales and direct marketing services are provided to clients. | anthemedge.com | Chicago, United States | 2004 | Jun 2017 | •••• |
Complete acquisition details for Betty
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Timeline of Betty
4 dated milestones of Betty across 24 years, from founding to its latest funding, stage changes and deals.
- Founded Betty is founded.
- Exit Acquired by Aspire.
- Acquisition Acquires Anthem Marketing Solutions.
- Exit Acquired by Quad.
Competitors of Betty
Betty has 2 listed competitors in our database, 2 of them funded. They include YellowBrix and Electric Monster.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| yellowbrix.com | 1997 | Arlington, United States | $28M | Real-time content analysis and sentiment evaluation are offered by YellowBrix. | ||
| electricmonstermedia.com | 2020 | Burbank, United States | $2.05M | Video brands and entertainment services are provided globally. |
Detailed competitors of Betty
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Web traffic of Betty
Websites that share an audience with Betty (periscope.com).
Websites whose visitors overlap most with Betty. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| pscp.tv | 100% | 473.7K | #103,425 | View details | |
| youtube.com | 94% | 30.4B | #2 | View details | |
| thecwtc.com | 94% | #4,485,525 | View details | ||
dga.org | dga.org | 94% | #223,427 | – | |
| nationaltheatre.com | 62% | #5,446,122 | View details | ||
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 11 similar websites and full traffic analytics for Betty
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- 11 similar websites
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Top companies in Marketing & Outreach Platforms
3 companies that operate in the same segment as Betty (Marketing & Outreach Platforms) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Creative Artists Agency is engaged in talent representation and brand management. | 1975 | Los Angeles, California, United States | USD 263.26 M | 916 | ||
Provider of advertising services | 2003 | New York, New York, United States | USD 174.38 M | 3,660 | ||
Software suite solutions are provided for brands and e-commerce businesses. | 2013 | Lehi, Utah, United States | USD 277 M | USD 2.5 B | 2,158 |
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Related news about Betty
Complete news archive for Betty
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Frequently Asked Questions about Betty
Betty was founded in 1994.
Betty is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
Betty has 144 employees.
The primary company behind Betty, Quad Shared Services India Private Limited, reported revenue of ₹21.57 Cr for FY 2025, up 37% year on year.
Betty is established as a creative agency focused on delivering bold and impactful branding solutions for businesses. Services are provided in creative strategy, design, and content production through dedicated studios. The agency operates across multiple sectors, catering to brands seeking distinctive market presence. Campaigns are developed at high quality, speed, and scope to ensure scalability without compromise. Clients such as Natrol, CLR Brands, Heckova!, and Nielsen-Massey Vanillas are supported with tailored marketing initiatives.
Betty's top competitors include Electric Monster and YellowBrix.
Betty offers Creative Strategy, Design, and Content Studios.
Betty has made 1 acquisition, including Anthem Marketing Solutions.
Betty has 2 investors. Key investors include Quad, and We Are Aspire.
Betty operates through Quad Shared Services India Private Limited.
Yes. Betty was acquired by Quad in November 2018.
The legal entities of Betty currently have 2 directors, including Bhanupriya Akolekar, Kelly Aaron Vanderboom.