About Betty
Betty is a company based in Minneapolis (United States) founded in 1994 was acquired by Quad in November 2018. It operates as a Professional Services. The company has 144 employees as of April 08, 2024. Betty has completed 1 acquisition, including Anthem Marketing Solutions. Betty offers products and services including Creative Strategy, Design, and Content Studios. Betty operates in a competitive market with competitors including Corus Entertainment, HH Global, WPP, MTI and Scatter Lab, among others.
- Headquarter Minneapolis, United States
- Employees 144 as on 08 Apr, 2024
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Sectors
Business Services
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Phone
*********
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Website
*********
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Social
*********
- Legal Name A Quad Agency
- Date of Incorporation 28 May, 2007
- Jurisdiction New Delhi, Delhi, India
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Annual Revenue
$1.58 M (USD)39.94as on Mar 31, 2023
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Net Profit
$163.26 K (USD)54.93as on Mar 31, 2023
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EBITDA
$357.08 K (USD)-7.53as on Mar 31, 2023
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Latest Funding Round
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Investors
Quad
& 1 more
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Employee Count
144
as on Apr 08, 2024
- Investments & Acquisitions
- Acquired by
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Products & Services of Betty
Betty offers a comprehensive portfolio of products and services, including Creative Strategy, Design, and Content Studios. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Creative strategies are developed for impactful brand positioning.
Design solutions are crafted for unique brand identities.
Content is produced for engaging brand storytelling purposes.
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Funding Insights of Betty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Betty
Betty has secured backing from 2 investors, including institutional investors. Prominent investors backing the company include Quad and We Are Aspire. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Print services and digital marketing are provided by Quad.
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Founded Year | Domain | Location | |
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Recruitment services are provided by Aspire in the United Kingdom.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Betty
Betty has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Anthem Marketing Solutions. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Sales and direct marketing services are provided to clients.
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2004 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - Betty
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Betty Comparisons
Competitors of Betty
Betty operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Corus Entertainment, HH Global, WPP, MTI and Scatter Lab, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Media content is produced and distributed across diverse platforms.
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| domain | founded_year | HQ Location |
Outsourced procurement for marketing print and packaging is provided.
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| domain | founded_year | HQ Location |
Content marketing services are provided by WPP globally.
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| domain | founded_year | HQ Location |
MTI is engaged in digital transformation and healthcare solutions.
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| domain | founded_year | HQ Location |
An AI-powered platform for user-created interactive narratives is developed.
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| domain | founded_year | HQ Location |
Content is produced, distributed, and media channels are operated globally.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Betty
Frequently Asked Questions about Betty
When was Betty founded?
Betty was founded in 1994.
Where is Betty located?
Betty is headquartered in Minneapolis, United States. It is registered at Minneapolis, Minnesota, United States.
How many employees does Betty have?
As of Apr 08, 2024, the latest employee count at Betty is 144.
What is the annual revenue of Betty?
Annual revenue of Betty is $1.58M as on Mar 31, 2023.
What does Betty do?
Betty is established as a creative agency focused on delivering bold and impactful branding solutions for businesses. Services are provided in creative strategy, design, and content production through dedicated studios. The agency operates across multiple sectors, catering to brands seeking distinctive market presence. Campaigns are developed at high quality, speed, and scope to ensure scalability without compromise. Clients such as Natrol, CLR Brands, Heckova!, and Nielsen-Massey Vanillas are supported with tailored marketing initiatives.
Who are the top competitors of Betty?
Betty's top competitors include Corus Entertainment, HH Global and Scatter Lab.
What products or services does Betty offer?
Betty offers Creative Strategy, Design, and Content Studios.
How many acquisitions has Betty made?
Betty has made 1 acquisition, including Anthem Marketing Solutions.
Who are Betty's investors?
Betty has 2 investors. Key investors include Quad, and We Are Aspire.