About BG Products
BG Products is a Transportation, Automotive & Logistics company based in Wichita (United States) founded in 1971. Provider of vehicle parts maintenance services. BG Products has raised $7.36 million across 1 funding round. Its chief executive, as recorded, is Galen Myers. Its website bgprod.com draws about 145 thousand monthly visits. BG Products offers products and services including Specialty Lubricants, Chemical Additives, Advisor App, and Technician App. Its focus areas include Auto, Auto Retail & Aftersales, Repair & Maintenance and Roadside Assistance. Its legal entity is BG Products, Inc. Its competitors include Urgently, HONK Technologies and EasyCare; 3 of its 3 listed competitors have raised funding.
Company details
BG Products, established in 1971, excels in auto, auto retail aftersales, repair maintenance, roadside assistance, and diversified. Provider of vehicle parts maintenance services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
- Total Equity Funding$7.36M (USD)
in 1 rounds
- Latest Funding Round$7.36M (USD), Series A
Jun 2011
Products & Services of BG Products
BG Products offers a comprehensive portfolio of products and services, including Specialty Lubricants, Chemical Additives, Advisor App, and Technician App.
Lubricants for maintaining vehicle engines and systems effectively
Additives for cleaning and enhancing automotive fuel and cooling systems
Mobile app for automotive professionals to sell products and services
App supporting technicians with vehicle maintenance guidance and efficiency
Apps and channels of BG Products
BG Products publishes 2 mobile apps with over 1K+ downloads; its YouTube channel BG Products, Inc. has 6.79K subscribers and 30 videos.
Videos from BG Products
The most watched videos on BG Products's YouTube channel, BG Products, Inc. (6.79K subscribers). Click a video to play it here.
More on BG Products, Inc..
Funding Insights of BG Products
BG Products has successfully raised a total of $7.36M through 1 strategic funding round. The most recent funding activity was a Series A round of $7.36 million completed in June 2011. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $7.36M
- Total Rounds 1
- Last Round Series A — $7.36M
- First Round $7.36M
(Jun 2011)
All 1 funding rounds of BG Products with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2011 | $7.36M | Series A | – | – | – |
People of BG Products
64 people are tracked at BG Products (16 in leadership, 48 in team).
| Name | Role | Group |
|---|---|---|
Galen Myers | CEO | Leadership |
Darin Greseth | CEO | Leadership |
David Yongfu Xu | Vice President Of Sales & Marketing (china) | Leadership |
Reggie Graham | Director, Software Technology | Leadership |
Mark Chalfant | Vice President Of Chemical Manufacturing | Leadership |
Rob Leary | Director Of Sales | Leadership |
Jose Antonio Tame Lamborn | Director Comercial Mexico - BG Products | Leadership |
Nicholas Williams | Director Of Sales And Operations | Leadership |
Andy Baldassarre | Director Of Marketing | Leadership |
Ryan Schlichting | President RAS Distributing Northwest Houston | Leadership |
Peter J Berlo | VP Distributor Operation USA Canada | Leadership |
Ron Garcia | Executive Vice President/chief Operating Officer | Leadership |
Loren Peterson | Director Of Sales - Western US / Canada | Leadership |
Timothy Allbritten | Director Of OEM Business Development | Leadership |
Burt B. | Director Of Information Technology | Leadership |
Meeghan Hansen | Chief Administrative Officer | Leadership |
Michael Srog | Regional Market Manager - Fleet | Team |
Bob Brown | Media Manager | Team |
Luke Hernbrode | Territory Manager | Team |
Casey Stanton | Territory Manager | Team |
44 more people are available in the full profile.
Complete people profiles for BG Products
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BG Products
2 dated milestones of BG Products across 40 years, from founding to its latest funding, stage changes and deals.
- Founded BG Products is founded.
- Funding First funding round of $7.4M.
Competitors of BG Products
BG Products has 3 listed competitors in our database, 3 of them funded. They include Urgently, HONK Technologies and EasyCare.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| geturgently.com | 2014 | Vienna, United States | $40.82M | 285 | Online platform to book on demand car repair and roadside assistance services | |
| honkforhelp.com | 2014 | Los Angeles, United States | $32.92M | 121 | App-based platform that provides roadside assistance services | |
| easycare.com | 1984 | Norcross, United States | $6.27M | 440 | Vehicle service contracts and automotive protection products are provided. |
Detailed competitors of BG Products
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BG Products
The website of BG Products (bgprod.com) receives about 144.8K visits a month and ranks #293,417 among all websites worldwide, #6,972 in Vehicles.
- Monthly visits144.8K
▲ 6.4% vs previous month
- Unique visitors50.2K
per month
- Global rank#293,417
among all websites
- Category rank#6,972
Vehicles · Vehicles
- Bounce rate41%
- Pages per visit2.6
- Average visit1 min 32 sec
- DevicesDesktop 52% · Mobile 48%
Websites whose visitors overlap most with BG Products. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| atra.com | 100% | 680.7K | #3,091,607 | View details | |
asecert.org | asecert.org | 100% | – | ||
| aa1car.com | 85% | 30.2K | #1,095,021 | View details | |
bobistheoilguy.com | bobistheoilguy.com | 85% | #29,342 | – | |
bestsynthetic.com | bestsynthetic.com | 85% | #9,030,826 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 21 similar websites and full traffic analytics for BG Products
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- 21 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
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Related news about Bg Products
Complete news archive for BG Products
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- Older coverage
- Brand-specific news history
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Frequently Asked Questions about BG Products
BG Products was founded in 1971 and raised its 1st funding round 40 years after it was founded.
BG Products is headquartered in Wichita, United States. It is registered at Wichita, Kansas, United States.
Galen Myers is the CEO of BG Products, as recorded in our data.
BG Products is a funded company, having raised a total of $7.36M across 1 funding round to date. The company's 1st funding round was a Series A of $7.36M, raised on Jun 2011.
BG Products, established in 1971, excels in auto, auto retail aftersales, repair maintenance, roadside assistance, and diversified. Provider of vehicle parts maintenance services. Committed to advancing standards, it focuses on innovation, efficiency, and delivering value to clients worldwide.
BG Products's top competitors include Urgently, HONK Technologies and EasyCare.
BG Products offers Specialty Lubricants, Chemical Additives, Advisor App, and Technician App.
BG Products operates through Bg Products, Inc..
Yes. BG Products publishes BG Products and 1 more app, with over 1,000 downloads.
The website of BG Products receives about 145 thousand visits a month and ranks #293,417 among all websites worldwide.