About Billie
Billie is a Consumer company based in New York (United States) founded in 2017 by Jason Bravman and Georgina Gooley, and was acquired by Edgewell in November 2021. Brand of hair removal products for women. Billie has raised $32.5 million across 3 funding rounds from investors including Procter & Gamble, Edgewell Personal Care and Lakehouse Ventures. Its website mybillie.com draws about 377 thousand monthly visits. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Personal Hygiene and Women. Its competitors include hanni, OUI the People and Gillette Venus; 2 of its 3 listed competitors have raised funding.
Company details
Billie was founded in 2017 in New York, United States, by co-founders Jason Braverman and Georgina Gooley. A range of hair removal products targeted at women is provided through the companys operations in the personal care sector. The brand focuses on grooming essentials and is accessible via its domain, mybillie.com, serving customers primarily in the United States.
- Headquarters New York, United States
- Founders Jason Bravman, Georgina Gooley
- Stage Acquired
- SectorsConsumer
- Website category Lifestyle · Beauty and Cosmetics
- Email••••••••
- Phone•••• ••••
- Website mybillie.com
- Social LinkedIn X Facebook
- Acquired by Edgewell (Nov 2021)
- Total Equity Funding$32.5M (USD)
in 3 rounds
- Latest Funding Round$25M (USD), Series A
Jan 2019
- InvestorsProcter & Gamble
& 6 more
- Acquired by
Funding Insights of Billie
Billie has successfully raised a total of $32.5M across 3 strategic funding rounds. The most recent funding activity was a Series A round of $25 million completed in January 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $32.5M
- Total Rounds 3
- Last Round Series A — $25M
- First Round $1.5M
(Dec 2017)
- Investors Count 5
All 3 funding rounds of Billie with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2019 | $25M | Series A | – | – | |
| Apr 2018 | $6M | Seed | – | Silverton Partners | |
| Dec 2017 | $1.5M | Seed | – | Female Founders Fund, Greycroft | – |
7 investors in total: 7 institutional.
Investors in Billie
Billie has secured backing from 7 investors, including venture fund and institutional investors. Prominent investors backing the company include Procter & Gamble, Edgewell Personal Care and Lakehouse Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
A pre-seed venture capital firm is operated for innovative founders. | lakehouse.vc | |||
Early-stage investments are made in US women-led tech startups. | femalefoundersfund.com | New York, United States | ||
Tech companies are funded through venture capital by Silverton Partners. | silvertonpartners.com | Austin, United States | ||
Multiple sectors are targeted for venture capital investments by Greycroft. | greycroft.com | New York, United States | ||
Investments are made in technology-based businesses by this VC firm. | gsipventures.com | New York, United States | ||
Provider of FMCG conglomerate products | 1837 | pg.com | United States | |
Personal care products are manufactured and distributed by Edgewell. | 2015 | edgewell.com | Shelton, United States |
Investor details for Billie
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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People of Billie
23 people are tracked at Billie (14 in leadership, 9 in team).
| Name | Role | Group |
|---|---|---|
Jason Bravman | Co-Founder | Leadership |
Georgina Gooley | Co-Founder | Leadership |
Cristala Andrews | Design Director | Leadership |
Lauren Pepper | Vice President Of Product Innovation & Development | Leadership |
Mike Gertrudes | VP, Engineering | Leadership |
Toni Cruthirds | Co-general Manager | Leadership |
Anna-Marieke Stallings | Senior Director Of Growth | Leadership |
Ann Hibbert | Director Of Performance Marketing | Leadership |
Joe Warren | Senior Director Of Engineering | Leadership |
Sarah Trawczynski | Director Of Innovation And Product Marketing | Leadership |
Charles Gibson | Director Of Packaging Design | Leadership |
Adam P. | Senior Director Of Digital Product Design | Leadership |
Jessica Kreindel | Senior Director, Digital Product & Crm, North America | Leadership |
Noemie le Coz | Creative Director Of Design | Leadership |
Mary Fletcher | Senior Manager Of Creative Production | Team |
Makayla Gonzalez | Senior Brand Designer | Team |
Erica Brown | Paid Search Marketing Manager | Team |
Namrata Mehta | Finance Lead | Team |
Dylan Johnson | Senior Packaging Designer | Team |
Kiralyn Bradford | Senior Growth Marketing Manager | Team |
3 more people are available in the full profile.
Complete people profiles for Billie
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of Billie
5 dated milestones of Billie across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Billie is founded.
- Funding First funding round of $1.5M.
- Funding Latest funding round, Series A, of $25.0M.
- Exit Acquired by Procter & Gamble.
- Exit Acquired by Edgewell.
Competitors of Billie
Billie has 3 listed competitors in our database, 2 of them funded. They include hanni, OUI the People and Gillette Venus.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| heyhanni.com | 2019 | Atlanta, United States | $5.73M | Internet first brand offering hair removal products for women | ||
| ouithepeople.com | 2011 | New York, United States | $3M | Women's grooming products are offered by an internet-first brand. | ||
| gillettevenus.com | 2001 | Cincinnati, United States | Feminine hair removal products are manufactured and distributed globally. |
Detailed competitors of Billie
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Billie
The website of Billie (mybillie.com) receives about 377.3K visits a month and ranks #114,922 among all websites worldwide, #5,870 in Beauty and Cosmetics.
- Monthly visits377.3K
▲ 10.3% vs previous month
- Unique visitors168.2K
per month
- Global rank#114,922
among all websites
- Category rank#5,870
Lifestyle · Beauty and Cosmetics
- Bounce rate49%
- Pages per visit4.1
- Average visit1 min 53 sec
- DevicesDesktop 13% · Mobile 87%
Websites whose visitors overlap most with Billie. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| athenaclub.com | 100% | 135.6K | #220,294 | View details | |
| nativecos.com | 98% | 743.4K | #63,920 | View details | |
| lovelyskin.com | 94% | 868.8K | #56,118 | View details | |
| phlur.com | 94% | 526.5K | #60,371 | View details | |
| eoproducts.com | 92% | 37.5K | #667,837 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 20 similar websites and full traffic analytics for Billie
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 20 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Billie (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Billie
Complete news archive for Billie
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Frequently Asked Questions about Billie
Billie was founded in 2017.
Billie is headquartered in New York, United States. It is registered at New York, New York, United States.
Billie is a funded company, having raised a total of $32.5M across 3 funding rounds to date. The company's 1st funding round was a Seed of $1.5M, raised on Dec 2017.
Billie was founded in 2017 in New York, United States, by co-founders Jason Braverman and Georgina Gooley. A range of hair removal products targeted at women is provided through the companys operations in the personal care sector. The brand focuses on grooming essentials and is accessible via its domain, mybillie.com, serving customers primarily in the United States.
Billie's top competitors include hanni, OUI the People and Gillette Venus.
Billie has 7 investors. Key investors include Procter & Gamble, Edgewell Personal Care, Lakehouse Ventures, Female Founders Fund, and Silverton Partners.
Yes. Billie was acquired by Edgewell in November 2021.
The website of Billie receives about 377 thousand visits a month and ranks #114,922 among all websites worldwide.