About PHLUR
PHLUR is a Consumer company based in Austin (United States) founded in 2015 by Cynthia Korman, and was acquired by TSG Consumer Partners in July 2025. Fragrances and home care products are sold online by PHLUR. PHLUR has raised $21.88 million across 5 funding rounds from investors including Symrise, Next Coast Ventures and Belcorp Ventures. The company has 12 employees. PHLUR has completed 1 acquisition, including Texas Beauty Labs. Its website phlur.com draws about 526 thousand monthly visits. PHLUR offers products and services including Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and Body Oil. Its focus areas include Consumer Goods, Beauty & Personal Care Products and Multi Category. Its competitors include Procter & Gamble, Glossier and Function of Beauty; 2 of its 3 listed competitors have raised funding.
Company details
PHLUR was established in 2015 in Austin, United States, as a brand focused on the fragrance sector. Perfumes are primarily provided, alongside home care items such as candles. Products are distributed exclusively through an online store. Operations center on direct-to-consumer sales in the personal care and home goods markets, with no physical retail presence noted.
- Total Equity Funding$21.88M (USD)
in 5 rounds
- Latest Funding Round$7M (USD), Series A
Jun 2019
- InvestorsSymrise
& 7 more
- Employee Count12
- Investments & Acquisitions
- Acquired byTSG Consumer Partners
(Jul 2025)
Products & Services of PHLUR
PHLUR offers a comprehensive portfolio of products and services, including Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and Body Oil.
Eight-piece sample of best-selling perfumes for testing
Modern fragrances inspired by personal memories and feelings
Light fragrances for daily use and skin refreshment
Fragranced deodorants for everyday odor protection
Moisturizing oils infused with signature scents
Scented candles for ambient room enhancement
Funding Insights of PHLUR
PHLUR has successfully raised a total of $21.88M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $21.88M
- Total Rounds 5
- Last Round Series A — $7M
- First Round $2.8M
(Jun 2015)
- Investors Count 7
All 5 funding rounds of PHLUR with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2019 | $7M | Series A | – | Symrise | |
| Mar 2018 | $6M | Series A | – | Symrise | – |
| Jun 2017 | $6.08M | Series A | – | Next Coast Ventures | |
| Aug 2016 | $1.8M | Debt – Conventional | – | – | |
| Jun 2015 | $2.8M | Seed | – | – | – |
8 investors in total: 5 institutional and 3 angel.
Investors in PHLUR
PHLUR has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Symrise, Next Coast Ventures and Belcorp Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Early-stage technology companies are invested in via thematic research. | nextcoastventures.com | Austin, United States | ||
| belcorpventures.com | ||||
Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness. | tsgconsumer.com | |||
Digital olfaction solutions are provided for food businesses by Symrise. | 1874 | symrise.com | Holzminden, Germany | |
Provides beauty products through direct sales, online, and physical stores. | 1968 | belcorp.biz | San Isidro, Peru | |
RF Roger Farah | unknown_38f031f8936246e0a | |||
CC Cotter Cunningham | Angel investor and advisor, ex-CEO of RetailMeNot, active in tech startups | unknown_da20970887054e5fa | ||
JL Joey Levin | CEO of IAC, angel investor, focuses on tech and internet startups | unknown_49d5755eb1c54c3e8 |
Investor details for PHLUR
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People of PHLUR
1 people are tracked at PHLUR (1 in leadership); the tracked headcount is 12.
| Name | Role | Group |
|---|---|---|
Cynthia Korman | Co-Founder | Leadership |
Complete people profiles for PHLUR
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Investments & Acquisitions by PHLUR
PHLUR has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Texas Beauty Labs.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Brand of natural skin care products | texasbeautylabs.com | Austin, United States | 2007 | Jun 2019 | •••• |
Complete acquisition details for PHLUR
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Timeline of PHLUR
5 dated milestones of PHLUR across 10 years, from founding to its latest funding, stage changes and deals.
- Founded PHLUR is founded.
- Funding First funding round of $2.8M.
- Funding Latest funding round, Series A, of $7.0M.
- Acquisition Acquires Texas Beauty Labs.
- Exit Acquired by TSG Consumer Partners.
Competitors of PHLUR
PHLUR has 3 listed competitors in our database, 2 of them funded. They include Procter & Gamble, Glossier and Function of Beauty.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| pg.com | 1837 | United States | 108,000 | Provider of FMCG conglomerate products | ||
| glossier.com | 2005 | New York, United States | $266.4M | 368 | Multicategory beauty products are offered via an internet-first brand. | |
| functionofbeauty.com | 2015 | New York, United States | $166.17M | 335 | Customized skin and hair care products are provided online. |
Detailed competitors of PHLUR
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Web traffic of PHLUR
The website of PHLUR (phlur.com) receives about 526.5K visits a month and ranks #60,371 among all websites worldwide, #2,987 in Beauty and Cosmetics.
- Monthly visits526.5K
▼ 31.7% vs previous month
- Unique visitors312.7K
per month
- Global rank#60,371
among all websites
- Category rank#2,987
Lifestyle · Beauty and Cosmetics
- Bounce rate45%
- Pages per visit3.7
- Average visit1 min 38 sec
- DevicesDesktop 17% · Mobile 83%
Websites whose visitors overlap most with PHLUR. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| ulta.com | 98% | 47.7M | #504 | View details | |
| fragrancenet.com | 90% | 14.8M | #1,607 | View details | |
| niche-beauty.com | 89% | 596.5K | #74,600 | View details | |
| ellisbrooklyn.com | 87% | 117.5K | #234,309 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for PHLUR
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as PHLUR (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Phlur
Complete news archive for PHLUR
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Frequently Asked Questions about PHLUR
PHLUR was founded in 2015.
PHLUR is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
PHLUR is a funded company, having raised a total of $21.88M across 5 funding rounds to date. The company's 1st funding round was a Seed of $2.8M, raised on Jun 2015.
PHLUR has 12 employees.
PHLUR was established in 2015 in Austin, United States, as a brand focused on the fragrance sector. Perfumes are primarily provided, alongside home care items such as candles. Products are distributed exclusively through an online store. Operations center on direct-to-consumer sales in the personal care and home goods markets, with no physical retail presence noted.
PHLUR's top competitors include Procter & Gamble, Glossier and Function of Beauty.
PHLUR offers Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and 2 more products and services.
PHLUR has made 1 acquisition, including Texas Beauty Labs.
PHLUR has 8 investors. Key investors include Symrise, Next Coast Ventures, Belcorp Ventures, Belcorp, and Roger Farah.
Yes. PHLUR was acquired by TSG Consumer Partners in July 2025.
The website of PHLUR receives about 526 thousand visits a month and ranks #60,371 among all websites worldwide.