About PHLUR
PHLUR is a company based in Austin (United States) founded in 2015 by Cynthia Korman was acquired by TSG Consumer Partners in July 2025.. PHLUR has raised $21.88 million across 5 funding rounds from investors including Symrise, Next Coast Ventures and Belcorp Ventures. The company has 12 employees as of December 31, 2019. PHLUR has completed 1 acquisition, including Texas Beauty Labs. PHLUR offers products and services including Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and Body Oil. PHLUR operates in a competitive market with competitors including Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others.
- Headquarter Austin, United States
- Employees 12 as on 31 Dec, 2019
- Founders Cynthia Korman
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$21.88 M (USD)
in 5 rounds
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Latest Funding Round
$7 M (USD), Series A
Jun 25, 2019
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Investors
Symrise
& 7 more
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Employee Count
12
as on Dec 31, 2019
- Investments & Acquisitions
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Acquired by
TSG Consumer Partners
(Jul 22, 2025)
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Products & Services of PHLUR
PHLUR offers a comprehensive portfolio of products and services, including Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and Body Oil. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Eight-piece sample of best-selling perfumes for testing
Modern fragrances inspired by personal memories and feelings
Light fragrances for daily use and skin refreshment
Fragranced deodorants for everyday odor protection
Moisturizing oils infused with signature scents
Scented candles for ambient room enhancement
Funding Insights of PHLUR
PHLUR has successfully raised a total of $21.88M across 5 strategic funding rounds. The most recent funding activity was a Series A round of $7 million completed in June 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 5
- Last Round Series A — $7.0M
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First Round
First Round
(23 Jun 2015)
- Investors Count 7
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun, 2019 | Amount | Series A - PHLUR | Valuation | Symrise | |
| Mar, 2018 | Amount | Series A - PHLUR | Valuation | Symrise |
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| Jun, 2017 | Amount | Series A - PHLUR | Valuation | Next Coast Ventures |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in PHLUR
PHLUR has secured backing from 8 investors, including institutional, venture fund, and angel investors. Prominent investors backing the company include Symrise, Next Coast Ventures and Belcorp Ventures. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Early-stage technology companies are invested in via thematic research.
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Founded Year | Domain | Location | |
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Founded Year | Domain | Location | |
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Consumer-focused investing in various sectors including Food and Beverage and Health and Wellness.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by PHLUR
PHLUR has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Texas Beauty Labs. These strategic investments and acquisitions demonstrate the company's commitment to growth through portfolio expansion, market consolidation, technology integration, and strategic partnerships that enhance competitive positioning and drive long-term value creation.
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Brand of natural skin care products
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2007 |
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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OVO is recognized as a smart digital payment application.
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2017 | ||||
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Bionic investment advisor platform
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 |
Financial Statements - PHLUR
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Phlur Comparisons
Competitors of PHLUR
PHLUR operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Procter & Gamble, Douglas, L'Occitane, Glossier and Minimalist, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Provider of FMCG conglomerate products
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| domain | founded_year | HQ Location |
Fragrances and beauty products are retailed by Douglas.
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Multicategory beauty products are offered via an internet-first brand.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Customized skin and hair care products are provided online.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Phlur
Frequently Asked Questions about PHLUR
When was PHLUR founded?
PHLUR was founded in 2015.
Where is PHLUR located?
PHLUR is headquartered in Austin, United States. It is registered at Austin, Texas, United States.
Is PHLUR a funded company?
PHLUR is a funded company, having raised a total of $21.88M across 5 funding rounds to date. The company's 1st funding round was a Series A of $6.08M, raised on Jun 23, 2015.
How many employees does PHLUR have?
As of Dec 31, 2019, the latest employee count at PHLUR is 12.
What does PHLUR do?
PHLUR was established in 2015 in Austin, United States, as a brand focused on the fragrance sector. Perfumes are primarily provided, alongside home care items such as candles. Products are distributed exclusively through an online store. Operations center on direct-to-consumer sales in the personal care and home goods markets, with no physical retail presence noted.
Who are the top competitors of PHLUR?
PHLUR's top competitors include Procter & Gamble, Glossier and L'Oréal.
What products or services does PHLUR offer?
PHLUR offers Fragrance Discovery Set, Perfume, Body Mist, Deodorant, and 2 more products and services.
How many acquisitions has PHLUR made?
PHLUR has made 1 acquisition, including Texas Beauty Labs.
Who are PHLUR's investors?
PHLUR has 8 investors. Key investors include Symrise, Next Coast Ventures, Belcorp Ventures, Belcorp, and Roger Farah.