About Ellis Brooklyn
Ellis Brooklyn is a Consumer company based in Brooklyn (United States) founded in 2015 by Bee Shapiro. Beauty care products including fragrances and body items are manufactured. Ellis Brooklyn has raised $1.1 million across 2 funding rounds from investors including NET33 and Toni Ko. Its website ellisbrooklyn.com draws about 117 thousand monthly visits. Ellis Brooklyn offers products and services including Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA. Its focus areas include Consumer Goods, Beauty & Personal Care Products, Fragrances and Perfumes. Its legal entity is Ellis Brooklyn Inc. Its competitors include Snif, Native Co and Pinrose; 2 of its 3 listed competitors have raised funding.
Company details
Ellis Brooklyn was founded in 2015 by Bee Shapiro in Brooklyn, United States, within the beauty care sector. Products such as fragrance discovery sets, body milks, scented candles, and perfumes are manufactured. Operations include an online store where purchases are facilitated, and free samples are provided with every order. The focus remains on fragrance and related personal care items.
- Headquarters Brooklyn, United States
- Founders Bee Shapiro
- SectorsConsumer
- Email••••••••
- Website ellisbrooklyn.com
- Social X Facebook Instagram YouTube
- Legal Name Ellis Brooklyn Inc.
- Total Equity Funding$1.1M (USD)
in 2 rounds
- Latest Funding Round$1M (USD), Seed
Sep 2020
- InvestorsNET33
& 1 more
Products & Services of Ellis Brooklyn
Ellis Brooklyn offers a comprehensive portfolio of products and services, including Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA.
Luxury perfumes for personal scent enhancement
Mists for refreshing hair and body fragrance
Sets for trying various luxury scents
Specific Eau de Parfum for tropical-inspired wear
Apps and channels of Ellis Brooklyn
its YouTube channel Ellis Brooklyn has 725 subscribers and 30 videos.
Videos from Ellis Brooklyn
The most watched videos on Ellis Brooklyn's YouTube channel, Ellis Brooklyn (725 subscribers). Click a video to play it here.
More on Ellis Brooklyn.
Funding Insights of Ellis Brooklyn
Ellis Brooklyn has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $1.1M
- Total Rounds 2
- Last Round Seed — $1M
- First Round $100,000
(Jan 2018)
- Investors Count 2
All 2 funding rounds of Ellis Brooklyn with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep 2020 | $1M | Seed | – | Stage 1 Financial | |
| Jan 2018 | $100,000 | Seed | – | – | – |
2 investors in total: 1 institutional and 1 angel.
Investors in Ellis Brooklyn
Ellis Brooklyn has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include NET33 and Toni Ko.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
NET33 is recognized as a trusted online slot gaming platform. | stageonefinancial.com | Indonesia | ||
TK Toni Ko | Founder of NYX Cosmetics, active angel investor in beauty and consumer brands. | unknown_4246fe19ef1b49cc9 |
Investor details for Ellis Brooklyn
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of Ellis Brooklyn
2 people are tracked at Ellis Brooklyn (1 in leadership, 1 in team).
| Name | Role | Group |
|---|---|---|
Bee Shapiro | Founder | Leadership |
Kelly Corey | Sales Manager | Team |
Complete people profiles for Ellis Brooklyn
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- Team structure
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Timeline of Ellis Brooklyn
3 dated milestones of Ellis Brooklyn across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Ellis Brooklyn is founded.
- Funding First funding round of $100K.
- Funding Latest funding round, Seed, of $1.0M.
Competitors of Ellis Brooklyn
Ellis Brooklyn has 3 listed competitors in our database, 2 of them funded. They include Snif, Native Co and Pinrose.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| snif.co | 2020 | New York, United States | $27.33M | Organic fragrances are sold online for men and women. | ||
| nativecos.com | 2015 | San Francisco, United States | 31 | Deodorants are manufactured and sold online by Native Co. | ||
| pinrose.com | 2013 | San Francisco, United States | $2.1M | 6 | High-end perfumes are sold online via a try-at-home model. |
Detailed competitors of Ellis Brooklyn
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Web traffic of Ellis Brooklyn
The website of Ellis Brooklyn (ellisbrooklyn.com) receives about 117.5K visits a month.
- Monthly visits117.5K
▼ 10% vs previous month
Websites whose visitors overlap most with Ellis Brooklyn. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| sephora.com | 100% | 54.5M | #494 | View details | |
| phlur.com | 99% | 526.5K | #60,371 | View details | |
palmers.com | palmers.com | 92% | #219,787 | – | |
| bluemercury.com | 91% | 869.7K | #40,601 | View details | |
| credobeauty.com | 91% | 468.5K | #84,750 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 10 similar websites and full traffic analytics for Ellis Brooklyn
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- 10 similar websites
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Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Ellis Brooklyn (Beauty & Personal Care Products) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
3M is recognized as a global leader in industrial innovation. | 1902 | United States | USD 24.95 B | 74 | ||
Provider of FMCG conglomerate products | 1837 | United States | USD 457.23 M | 923 | ||
Subscription-based men's grooming products are provided by Harry's. | 2012 | New York, New York, United States | USD 755.88 M | 431 |
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Related news about Ellis Brooklyn
Complete news archive for Ellis Brooklyn
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Frequently Asked Questions about Ellis Brooklyn
Ellis Brooklyn was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Ellis Brooklyn is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Ellis Brooklyn is a funded company, having raised a total of $1.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jan 2018.
Ellis Brooklyn was founded in 2015 by Bee Shapiro in Brooklyn, United States, within the beauty care sector. Products such as fragrance discovery sets, body milks, scented candles, and perfumes are manufactured. Operations include an online store where purchases are facilitated, and free samples are provided with every order. The focus remains on fragrance and related personal care items.
Ellis Brooklyn offers Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA.
Ellis Brooklyn has 2 investors. Key investors include NET33, and Toni Ko.
Ellis Brooklyn operates through Ellis Brooklyn Inc..
The website of Ellis Brooklyn receives about 117 thousand visits a month.