About Ellis Brooklyn
Ellis Brooklyn is a company based in Brooklyn (United States) founded in 2015 by Bee Shapiro.. Ellis Brooklyn has raised $1.1 million across 2 funding rounds from investors including NET33 and Toni Ko. Ellis Brooklyn offers products and services including Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA. Ellis Brooklyn operates in a competitive market with competitors including Snif, Interparfums, Native Co, Pinrose and Donna Karan, among others.
- Headquarter Brooklyn, United States
- Founders Bee Shapiro
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Sectors
Consumer
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Email
***********
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Phone
*********
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Website
*********
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Social
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- Legal Name Ellis Brooklyn Inc.
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Annual Revenue
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Net Profit
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EBITDA
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Total Equity Funding
$1.1 M (USD)
in 2 rounds
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Latest Funding Round
$1 M (USD), Seed
Sep 02, 2020
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Investors
NET33
& 1 more
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Employee Count
Employee Count
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Products & Services of Ellis Brooklyn
Ellis Brooklyn offers a comprehensive portfolio of products and services, including Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
Luxury perfumes for personal scent enhancement
Mists for refreshing hair and body fragrance
Sets for trying various luxury scents
Specific Eau de Parfum for tropical-inspired wear
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Funding Insights of Ellis Brooklyn
Ellis Brooklyn has successfully raised a total of $1.1M across 2 strategic funding rounds. The most recent funding activity was a Seed round of $1 million completed in September 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 2
- Last Round Seed — $1.0M
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First Round
First Round
(23 Jan 2018)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Sep, 2020 | Amount | Seed - Ellis Brooklyn | Valuation | Stage 1 Financial | |
| Jan, 2018 | Amount | Seed - Ellis Brooklyn | Valuation |
investors |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Ellis Brooklyn
Ellis Brooklyn has secured backing from 2 investors, including venture fund and angel investors. Prominent investors backing the company include NET33 and Toni Ko. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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NET33 is recognized as a trusted online slot gaming platform.
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Founded Year | Domain | Location | |
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TK
Toni Ko |
Founder of NYX Cosmetics, active angel investor in beauty and consumer brands.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Ellis Brooklyn
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Ellis Brooklyn
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Ellis Brooklyn Comparisons
Competitors of Ellis Brooklyn
Ellis Brooklyn operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Snif, Interparfums, Native Co, Pinrose and Donna Karan, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Organic fragrances are sold online for men and women.
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| domain | founded_year | HQ Location |
Perfumes and fragrances are manufactured and distributed from Paris.
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| domain | founded_year | HQ Location |
Deodorants are manufactured and sold online by Native Co.
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| domain | founded_year | HQ Location |
High-end perfumes are sold online via a try-at-home model.
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| domain | founded_year | HQ Location |
Women's casual apparel is offered via online and retail channels.
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| domain | founded_year | HQ Location |
Operates a direct-to-consumer brand specializing in sustainable perfumes.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Ellis Brooklyn
Frequently Asked Questions about Ellis Brooklyn
When was Ellis Brooklyn founded?
Ellis Brooklyn was founded in 2015 and raised its 1st funding round 3 years after it was founded.
Where is Ellis Brooklyn located?
Ellis Brooklyn is headquartered in Brooklyn, United States. It is registered at Brooklyn, New York, United States.
Is Ellis Brooklyn a funded company?
Ellis Brooklyn is a funded company, having raised a total of $1.1M across 2 funding rounds to date. The company's 1st funding round was a Seed of $100K, raised on Jan 23, 2018.
What does Ellis Brooklyn do?
Ellis Brooklyn was founded in 2015 by Bee Shapiro in Brooklyn, United States, within the beauty care sector. Products such as fragrance discovery sets, body milks, scented candles, and perfumes are manufactured. Operations include an online store where purchases are facilitated, and free samples are provided with every order. The focus remains on fragrance and related personal care items.
Who are the top competitors of Ellis Brooklyn?
Ellis Brooklyn's top competitors include Interparfums, Donna Karan and Snif.
What products or services does Ellis Brooklyn offer?
Ellis Brooklyn offers Eau de Parfum, Hair and Body Mist, Fragrance Discovery Set, and GUAVA GRANITA.
Who are Ellis Brooklyn's investors?
Ellis Brooklyn has 2 investors. Key investors include NET33, and Toni Ko.