About Black Swan Data
Black Swan Data is a Technology company based in London (United Kingdom) founded in 2011 by Hugo Amos, and was acquired by Mintel in June 2025. Online data analytics platform. Black Swan Data has raised $26.52 million across 2 funding rounds from investors including Mitsui & Co, Blackstone and Mintel. The company has 167 employees. Its website blackswan.com draws about 16 thousand monthly visits. Black Swan Data offers products and services including Innovation Platform, Growth Drivers Tool, and Brand Mapping. Its focus areas include Enterprise Applications, Big Data Analytics, Enterprise Solutions and Sales & Marketing. Its legal entity is BLACK SWAN DATA LTD. Its competitors include Signal AI, Realeyes and Streetbees; 3 of its 3 listed competitors have raised funding.
Company details
Black Swan Data was founded in 2011 in London, United Kingdom, within the data analytics sector. An online platform is maintained for data integration and analytical processing, allowing exploration and visualization of datasets. Natural Language Processing and machine learning algorithms are integrated for predictive analytics. Automation plugins are utilized to generate and distribute results, including emailed reports, across operations.
- Total Equity Funding$26.52M (USD)
in 2 rounds
- Latest Funding Round$18.5M (USD), Series B
Jun 2022
- InvestorsMitsui & Co.
& 5 more
- Employee Count167
- Acquired byMintel
(Jun 2025)
Products & Services of Black Swan Data
Black Swan Data offers a comprehensive portfolio of products and services, including Innovation Platform, Growth Drivers Tool, and Brand Mapping.
Platform predicts consumer trends for product development and market strategies.
Tool identifies category opportunities and dynamic growth drivers for businesses.
Service maps brands and prioritizes trends for effective innovation planning.
Funding Insights of Black Swan Data
Black Swan Data has successfully raised a total of $26.52M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18.5 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $26.52M
- Total Rounds 2
- Last Round Series B — $18.5M
- First Round $8.02M
(Jul 2016)
- Investors Count 5
All 2 funding rounds of Black Swan Data with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2022 | $18.5M | Series B | – | Oxx | |
| Jul 2016 | $8.02M | Series B | – | Mitsui, Blackstone | – |
6 investors in total: 6 institutional.
Investors in Black Swan Data
Black Swan Data has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Mitsui & Co, Blackstone and Mintel.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Oxx is focused on supporting B2B software founders in scaling. | oxx.vc | Stockholm, Sweden | ||
Venture capital firm focused on investing in tech startups | albion.vc | London, United Kingdom | ||
Diversified investment management is provided across multiple asset classes. | 1985 | blackstone.com | New York, United States | |
Venture capital investments are managed by Albion Capital. | 1996 | albion.capital | London, United Kingdom | |
Traditional conglomerate services are provided across multiple sectors by Mitsui. | 1947 | mitsui.com | Chiyoda City, Japan | |
B2B market intelligence company | 1972 | mintel.com | London, United Kingdom |
Investor details for Black Swan Data
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People of Black Swan Data
14 people are tracked at Black Swan Data (9 in leadership, 5 in team); the tracked headcount is 167.
| Name | Role | Group |
|---|---|---|
Hugo Amos | Co-Founder | Leadership |
Gareth Scurlock | Leadership | |
Makiko Ujiie | Leadership | |
Chris Todd | Senior Insights Director | Leadership |
Steve King | Co-founder | Leadership |
Nikolas Pearmine | Chief Strategy Officer | Leadership |
Dannika Essl | Associate Insights Director & Team Lead | Leadership |
Krys Jankowski | Global Client Strategy Director | Leadership |
Melina Tsui | Director Of Solutions Strategy | Leadership |
Dillan Morar | Senior Insights Consultant | Team |
Avanthi Moodliar | Senior Insights Project Manager | Team |
Tatum Brache | Senior Insights Consultant | Team |
Mike Sevitz | Technical Business Analyst | Team |
Michelle Evans | Sector Consultant - OoH Media | Team |
Complete people profiles for Black Swan Data
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of Black Swan Data
4 dated milestones of Black Swan Data across 14 years, from founding to its latest funding, stage changes and deals.
- Founded Black Swan Data is founded.
- Funding First funding round of $8.0M.
- Funding Latest funding round, Series B, of $18.5M.
- Exit Acquired by Mintel.
Competitors of Black Swan Data
Black Swan Data has 3 listed competitors in our database, 3 of them funded. They include Signal AI, Realeyes and Streetbees.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| signal-ai.com | 2013 | London, United Kingdom | $267.7M | 154 | Media and regulatory updates are monitored via AI platform. | |
| realeyesit.com | 2007 | London, United Kingdom | $32.11M | 1 | AI-powered attention measurement and identity verification solutions are provided. | |
| streetbees.com | 2014 | London, United Kingdom | $72.68M | 86 | AI-based marketing intelligence is collected via crowdsourced mobile workforce. |
Detailed competitors of Black Swan Data
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Web traffic of Black Swan Data
The website of Black Swan Data (blackswan.com) receives about 15.7K visits a month.
- Monthly visits15.7K
▲ 10.4% vs previous month
Websites whose visitors overlap most with Black Swan Data. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| linkedin.com | 100% | 1.9B | #18 | View details | |
| facebook.com | 77% | 12.1B | #3 | View details | |
theblackswan.com | theblackswan.com | 42% | – | ||
blackswandesigns.com | blackswandesigns.com | 29% | – |
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Frequently Asked Questions about Black Swan Data
Black Swan Data was founded in 2011 and raised its 1st funding round 5 years after it was founded.
Black Swan Data is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Black Swan Data is a funded company, having raised a total of $26.52M across 2 funding rounds to date. The company's 1st funding round was a Series B of $8.02M, raised on Jul 2016.
Black Swan Data has 167 employees.
Black Swan Data was founded in 2011 in London, United Kingdom, within the data analytics sector. An online platform is maintained for data integration and analytical processing, allowing exploration and visualization of datasets. Natural Language Processing and machine learning algorithms are integrated for predictive analytics. Automation plugins are utilized to generate and distribute results, including emailed reports, across operations.
Black Swan Data's top competitors include Signal AI, Streetbees and Realeyes.
Black Swan Data offers Innovation Platform, Growth Drivers Tool, and Brand Mapping.
Black Swan Data has 6 investors. Key investors include Mitsui & Co, Blackstone, Mintel, Albion Capital, and Oxx.
Black Swan Data operates through Black Swan Data Ltd.
Yes. Black Swan Data was acquired by Mintel in June 2025.