Black Swan Data

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Mintel
Online data analytics platform
Annual revenue - Latest available
Total funding $26.5M 2 rounds
Employees 167 Tracked headcount
Investors 6 Known backers
Products 3 Services tracked
Competitors 10 Brand Intelligence

About Black Swan Data

Black Swan Data is a company based in London (United Kingdom) founded in 2011 by Hugo Amos was acquired by Mintel in June 2025. Black Swan Data has raised $26.52 million across 2 funding rounds from investors including Mitsui & Co, Blackstone and Mintel. The company has 167 employees as of January 31, 2021. Black Swan Data offers products and services including Innovation Platform, Growth Drivers Tool, and Brand Mapping. Black Swan Data operates in a competitive market with competitors including Sprout Social, Signal AI, Suzy, Realeyes and Circana, among others.

  • Headquarter London, United Kingdom
  • Employees 167 as on 31 Jan, 2021
  • Founders Hugo Amos
  • Sectors
    Technology
  • Phone
    Locked
  • Website
    Locked
  • Social
    Locked
  • Legal Name Black Swan Data Ltd
  • Date of Incorporation 17 May, 2011
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Artificial Intelligence & Machine Learning Unlock Sub-Sector Unlock Segment
Technology → Marketing, Adtech & Commerce Technology Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Technology → Cloud, Data & Analytics Infrastructure Unlock Sub-Sector Unlock Segment
Key Metrics
  • Annual Revenue
    Not available
  • Net Profit
    Not available
  • EBITDA
    Not available
  • Total Equity Funding
    $26.52 M (USD)

    in 2 rounds

  • Latest Funding Round
    $18.5 M (USD), Series B

    Jun 30, 2022

  • Investors
  • Employee Count
    167

    as on Jan 31, 2021

  • Acquired by
    Mintel

    (Jun 04, 2025)

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Products & Services of Black Swan Data

Black Swan Data offers a comprehensive portfolio of products and services, including Innovation Platform, Growth Drivers Tool, and Brand Mapping.

Product name locked
Category locked
Primary

Platform predicts consumer trends for product development and market strategies.

Product name locked
Category locked
Locked

Tool identifies category opportunities and dynamic growth drivers for businesses.

Product name locked
Category locked
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Service maps brands and prioritizes trends for effective innovation planning.

People of Black Swan Data

Headcount 200-500
Employee Profiles 11
Employee Profiles
People
Chris Todd
Senior Insights Director
People
Dillan Morar
Senior Insights Consultant
People
Steve King
Co-founder
People
Nikolas Pearmine
Chief Strategy Officer

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Funding Insights of Black Swan Data

Black Swan Data has successfully raised a total of $26.52M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18.5 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

Investors in Black Swan Data

Black Swan Data has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Mitsui & Co, Blackstone and Mintel.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Oxx is focused on supporting B2B software founders in scaling.
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Venture capital firm focused on investing in tech startups
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Diversified investment management is provided across multiple asset classes.
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Investor details for Black Swan Data

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Investments & Acquisitions by Black Swan Data

Investments
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Investment portfolio details for Black Swan Data

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Financial Statements - Black Swan Data

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Detailed financials for Black Swan Data

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Black Swan Data Comparisons

Black Swan Data Primary company
Description
Online data analytics platform
Location
London, United Kingdom
Founded Year
2011
Annual Revenue
Not available
Net Profit
Not available
EBITDA
Not available
Employees
167
As of 2021
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Peer comparison for Black Swan Data

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Competitors of Black Swan Data

Black Swan Data operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Suzy, Realeyes and Circana, among others.

Company Name Domain Founded year HQ Location Description
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Social media management and insights are provided for brands.
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Media and regulatory updates are monitored via AI platform.
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Customer targeting and feedback management platform is utilized for insights.
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AI-powered attention measurement and identity verification solutions are provided.
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Customer analytics solutions are provided for brands and retailers.
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AI-based marketing intelligence is collected via crowdsourced mobile workforce.
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Detailed competitors of Black Swan Data

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Latest news on Black Swan Data

Basis Research Group invests in AI business
Research-Live3 years ago
WPP’s Day joins Black Swan Data
Research-Live6 years ago
Black Swan Adds To Leadership Team
Research-Live7 years ago
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Complete news archive for Black Swan Data

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Frequently Asked Questions about Black Swan Data

Black Swan Data was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Black Swan Data is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Black Swan Data is a funded company, having raised a total of $26.52M across 2 funding rounds to date.

As of Jan 31, 2021, the latest employee count at Black Swan Data is 167.

Black Swan Data was founded in 2011 in London, United Kingdom, within the data analytics sector. An online platform is maintained for data integration and analytical processing, allowing exploration and visualization of datasets. Natural Language Processing and machine learning algorithms are integrated for predictive analytics. Automation plugins are utilized to generate and distribute results, including emailed reports, across operations.

Black Swan Data's top competitors include Earnest Analytics, Sprout Social and CreativeX.

Black Swan Data offers Innovation Platform, Growth Drivers Tool, and Brand Mapping.

Black Swan Data has 6 investors. Key investors include Mitsui & Co, Blackstone, Mintel, Albion Capital, and Oxx.

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