Black Swan Data

London, United Kingdom Founded: 2011 • Age: 15 yrs Acquired By Mintel
Online data analytics platform
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About Black Swan Data

Black Swan Data is a company based in London (United Kingdom) founded in 2011 by Hugo Amos was acquired by Mintel in June 2025.. Black Swan Data has raised $26.52 million across 2 funding rounds from investors including Mitsui & Co., Blackstone and Mintel. The company has 167 employees as of January 31, 2021. Black Swan Data offers products and services including Innovation Platform, Growth Drivers Tool, and Brand Mapping. Black Swan Data operates in a competitive market with competitors including Sprout Social, Signal AI, Suzy, Realeyes and Circana, among others.

  • Headquarter London, United Kingdom
  • Employees 167 as on 31 Jan, 2021
  • Founders Hugo Amos
  • Sectors
    Technology
  • Phone
    *********
  • Website
    *********
  • Social
    *********
  • Legal Name Black Swan Data Ltd
  • Date of Incorporation 17 May, 2011
  • Jurisdiction LONDON, ENGLAND
Operational Areas
Technology → Cloud, Data & Analytics Infrastructure
Technology → Artificial Intelligence & Machine Learning
Technology → Marketing, Adtech & Commerce Technology
Technology → Cloud, Data & Analytics Infrastructure
Technology → Cloud, Data & Analytics Infrastructure
Key Metrics
  • Annual Revenue
  • Net Profit
  • EBITDA
  • Total Equity Funding
    $26.52 M (USD)

    in 2 rounds

  • Latest Funding Round
    $18.5 M (USD), Series B

    Jun 30, 2022

  • Investors
  • Employee Count
    167

    as on Jan 31, 2021

  • Acquired by
    Mintel

    (Jun 04, 2025)

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Products & Services of Black Swan Data

Black Swan Data offers a comprehensive portfolio of products and services, including Innovation Platform, Growth Drivers Tool, and Brand Mapping. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.

Primary

Platform predicts consumer trends for product development and market strategies.

Tool identifies category opportunities and dynamic growth drivers for businesses.

Service maps brands and prioritizes trends for effective innovation planning.

People of Black Swan Data
Headcount 200-500
Employee Profiles 11
Employee Profiles
People
Chris Todd
Senior Insights Director
People
Dillan Morar
Senior Insights Consultant
People
Steve King
Co-founder
People
Nikolas Pearmine
Chief Strategy Officer

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Funding Insights of Black Swan Data

Black Swan Data has successfully raised a total of $26.52M across 2 strategic funding rounds. The most recent funding activity was a Series B round of $18.5 million completed in June 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.

  • Total Funding
  • Total Rounds 2
  • Last Round Series B — $18.5M
  • First Round

    (07 Jul 2016)

  • Investors Count 5
Date Amount Transaction Name Valuation Lead Investors Investors
Jun, 2022 Amount Series B - Black Swan Data Valuation Oxx
Jul, 2016 Amount Series B - Black Swan Data Valuation Mitsui , Blackstone
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Investors in Black Swan Data

Black Swan Data has secured backing from 6 investors, including venture fund and institutional investors. Prominent investors backing the company include Mitsui & Co., Blackstone and Mintel. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.

All
Venture Fund
Institutional
Investor Description Founded Year Domain Location
Oxx is focused on supporting B2B software founders in scaling.
Founded Year Domain Location
Venture capital firm focused on investing in tech startups
Founded Year Domain Location
Diversified investment management is provided across multiple asset classes.
Founded Year Domain Location
Investor Description Founded Year Domain Location
Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
Founded Year Domain Location
Startup ecosystems are ignited through strategic investments by Signite Partners.
Founded Year Domain Location
Venture capital is directed toward companies in multiple sectors.
Founded Year Domain Location
Venture capital is invested in cybersecurity, fintech, and AI startups.
Founded Year Domain Location

Investments & Acquisitions by Black Swan Data

Investments
Company Name Description Domain Location Founded Year Amount
Bionic investment advisor platform
2016
Fine Asian gourmet food is offered by an internet-first restaurant.
2016
Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
2014
Fine Asian gourmet food is offered by an internet-first restaurant.
2016

Financial Statements - Black Swan Data

Tata Steel revenue growth over time
Tata Steel profit and loss trends over time
Date Amount Transaction Name Valuation Lead Investors Investors
Jul, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Jan, 2021 Amount Post-IPO - Grab Valuation

investors

Feb, 2021 Amount Post-IPO - Grab Valuation

investors

Black Swan Data Comparisons

Employees
+
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Competitors of Black Swan Data

Black Swan Data operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, Suzy, Realeyes and Circana, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.

Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Social media management and insights are provided for brands.
domain founded_year HQ Location
Media and regulatory updates are monitored via AI platform.
domain founded_year HQ Location
Customer targeting and feedback management platform is utilized for insights.
domain founded_year HQ Location
AI-powered attention measurement and identity verification solutions are provided.
domain founded_year HQ Location
Customer analytics solutions are provided for brands and retailers.
domain founded_year HQ Location
AI-based marketing intelligence is collected via crowdsourced mobile workforce.
Company Name Domain Founded year HQ Location Description
domain founded_year HQ Location
Multiple services are booked via an app-based platform.
domain founded_year HQ Location
On-demand services are booked through an app-based platform.
domain founded_year HQ Location
App based platform offering on demand delivery and ride-hailing services
domain founded_year HQ Location
Operates an on-demand hyperlocal delivery app for food and groceries.

Latest news on Black Swan Data

Basis Research Group invests in AI business
Research-Live2 years ago
WPP’s Day joins Black Swan Data
Research-Live6 years ago
Black Swan Adds To Leadership Team
Research-Live6 years ago

Frequently Asked Questions about Black Swan Data

When was Black Swan Data founded?

Black Swan Data was founded in 2011 and raised its 1st funding round 5 years after it was founded.

Where is Black Swan Data located?

Black Swan Data is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.

Is Black Swan Data a funded company?

Black Swan Data is a funded company, having raised a total of $26.52M across 2 funding rounds to date. The company's 1st funding round was a Series B of $8.02M, raised on Jul 07, 2016.

How many employees does Black Swan Data have?

As of Jan 31, 2021, the latest employee count at Black Swan Data is 167.

What does Black Swan Data do?

Black Swan Data was founded in 2011 in London, United Kingdom, within the data analytics sector. An online platform is maintained for data integration and analytical processing, allowing exploration and visualization of datasets. Natural Language Processing and machine learning algorithms are integrated for predictive analytics. Automation plugins are utilized to generate and distribute results, including emailed reports, across operations.

Who are the top competitors of Black Swan Data?

Black Swan Data's top competitors include Earnest Analytics, Sprout Social and CreativeX.

What products or services does Black Swan Data offer?

Black Swan Data offers Innovation Platform, Growth Drivers Tool, and Brand Mapping.

Who are Black Swan Data's investors?

Black Swan Data has 6 investors. Key investors include Mitsui & Co., Blackstone, Mintel, Albion Capital, and Oxx.

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