About blau direkt
blau direkt is a company based in Lubeck (Germany) founded in 1999 was acquired by Warburg Pincus in June 2022. It operates as a SaaS and Marketplace. blau direkt offers products and services including MVP AMEISE and Kunden-App simplr. blau direkt operates in a competitive market with competitors including QuoteWell, Korint, agentAUX, Upsure and WCIRB, among others.
- Headquarter Lubeck, Germany
- SectorsFinancial Services
- Website blaudirekt.de
- Social LinkedIn X Facebook Instagram YouTube
- Acquired by Warburg Pincus (Jun 2022)
- Legal Name Blau Direkt Gmbh
- Investors
- Acquired byWarburg Pincus
(Jun 2022)
Products & Services of blau direkt
blau direkt offers a comprehensive portfolio of products and services, including MVP AMEISE and Kunden-App simplr.
Program for digital broker administration and processes
App providing digital access for insurance customers
Apps and channels of blau direkt
its YouTube channel blau direkt has 845 subscribers and 30 videos.
Videos from blau direkt
The most watched videos on blau direkt's YouTube channel, blau direkt (845 subscribers). Click a video to play it here.
More on blau direkt.
Investors in blau direkt
blau direkt has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Warburg Pincus.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multi-stage private equity investments are pursued across diverse sectors. | 1966 | warburgpincus.com | New York, United States |
Investor details for blau direkt
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People of blau direkt
20 people are tracked at blau direkt (15 in leadership, 5 in team).
| Name | Role | Group |
|---|---|---|
Sasha Justmann | CTO | Leadership |
Yannik Walczyk | Head Of Customer Success Management | Leadership |
Heiko Gaußmann | Head Of Legal Department | Leadership |
Henri Grothues | Head Of Retail Sales | Leadership |
Kai-Uwe Laag | CEO | Leadership |
Konrad Kobryń | Head Of Engineering | Site Lead | Leadership |
Sebastian Plaza | Head Of Special Sales | Leadership |
Hannes Heilenkötter | CTO / Geschäftsführung | Leadership |
Stefan Woitkus | Sales Director | Leadership |
Hasan Salameh | Interim CTO | Leadership |
Sören Arndt | Head Of Marketing And Communications | Leadership |
Ulf Papke | Chief Innovation Officer | Leadership |
Maren Straatmann | Head Of Human Resources | Leadership |
Katharina Jäger | Chief Of Staff | Leadership |
Dennis Keske | Director Operations (tjara Gmbh) | Leadership |
Diana Bellmann | Senior Marketing Managerin | Team |
Janna Flocken | Senior Managerin | Team |
Kerstin Brinkmann | Marketing Manager | Team |
Nele Fregin | HR Expert | Team |
Christian Anders | Direktor Sales | Team |
Complete people profiles for blau direkt
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Timeline of blau direkt
2 dated milestones of blau direkt across 23 years, from founding to its latest funding, stage changes and deals.
- Founded blau direkt is founded.
- Exit Acquired by Warburg Pincus.
Competitors of blau direkt
blau direkt operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as QuoteWell, Korint, agentAUX, Upsure and WCIRB, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| quotewell.com | 2021 | Austin, United States | $27M | – | Tech-enabled wholesale insurance brokerage services are provided for complex risks. | |
| korint.io | 2022 | Nanterre, France | $7.67M | – | Insurance platforms are provided by Korint for brokers and insurers. | |
| agentaux.com | 2013 | India | – | 12 | Quoting software for insurance agents is provided on Android. | |
| upsure.io | 2017 | Hyderabad, India | – | 16 | Provides a platform with pre-set products and channels for customers. | |
| wcirb.com | 1915 | Oakland, United States | – | 148 | Provides workers' compensation insurance rating solutions. | |
| gondola.ai | 2019 | Denver, United States | $4M | – | AI management solutions for sales reps are provided by Gondola. | |
| unifygpt.ai | 2023 | Irvine, United States | – | – | AI-powered autonomous agents are provided for insurance process automation. | |
| enrollinsurance.com | 2012 | Richardson, United States | – | – | Provides contracting, training, and commissions for life and health insurance agents. | |
| imarket.co.uk | 1998 | London, United Kingdom | – | – | Brokers are connected to insurers through a unified access solution. |
Detailed competitors of blau direkt
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Web traffic of blau direkt
Websites that share an audience with blau direkt (blaudirekt.de).
Websites whose visitors overlap most with blau direkt. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| netfonds.de | 96% | 11.1K | #1,134,297 | View details | |
| fondsfinanz.de | 76% | 273.8K | #123,072 | View details |
Latest news on Blau Direkt
Complete news archive for blau direkt
Full article history, source details, and older brand coverage require an active premium plan.
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- Older coverage
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Similar companies to blau direkt
10 companies that operate in the same segment as blau direkt (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | – | – | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 221.42 M | – | – | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.16 B | USD 1.96 B | 1,440 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.99 B | – | – | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 1.9 B | – | – | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.06 B | USD 813.42 M | 3,231 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 3 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.16 B | – | 1 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, United Kingdom | USD 852.48 M | – | – |
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Frequently Asked Questions about blau direkt
blau direkt was founded in 1999.
blau direkt is headquartered in Lubeck, Germany. It is registered at Lubeck, Schleswig-holstein, Germany.
blau direkt is a software company based in LĂĽbeck, Germany, focusing on digital tools for the insurance sector. They deliver an all-in-one system for sales, administration, and customer management, serving over 10,000 independent brokers. Their services include apps, marketplaces, and integrations to automate processes and enhance efficiency across Europe.
blau direkt offers MVP AMEISE and Kunden-App simplr.
blau direkt has 1 investor. Key investors include Warburg Pincus.
blau direkt operates through Blau Direkt Gmbh.
Yes. blau direkt was acquired by Warburg Pincus in June 2022.

