About Blue Heaven
Blue Heaven is a company based in Delhi (India) founded in 2002 was acquired by Samara Capital in July 2024. It operates as a Direct-to-Consumer (D2C), and Reseller / Distribution. Blue Heaven has raised $5.75 million across 1 funding round from investors including Samara Capital. The company has 622 employees as of April 07, 2024. Blue Heaven offers products and services including Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint. Blue Heaven operates in a competitive market with competitors including Mamaearth, MyGlamm, L'Occitane, Minimalist and The Ayurveda Experience, among others.
- Headquarter Delhi, India
- Employees 622 as on 07 Apr, 2024
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Sectors
Consumer
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Phone
*********
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Website
*********
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Social
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- Legal Name Esme Consumer
- Date of Incorporation 13 Dec, 2002
- Jurisdiction Mumbai, Maharashtra, India
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Annual Revenue
$31.41 M (USD)21.47as on Mar 31, 2023
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Net Profit
$3.38 M (USD)78.34as on Mar 31, 2023
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EBITDA
$5.36 M (USD)57.84as on Mar 31, 2023
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Total Equity Funding
$5.75 M (USD)
in 1 rounds
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Latest Funding Round
$5.75 M (USD), Unspecified
Apr 01, 2019
- Investors
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Employee Count
622
as on Apr 07, 2024
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Acquired by
Samara Capital
(Jul 01, 2024)
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Products & Services of Blue Heaven
Blue Heaven offers a comprehensive portfolio of products and services, including Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint. The company's diverse product and service offerings are designed to meet the evolving needs of its customers, address market demands, and provide comprehensive solutions that drive value creation and customer satisfaction across various segments and use cases.
A primer is offered for flawless makeup application daily.
Matte lipstick is provided in various shades for lips.
Traditional kajal is available for enhancing eye definition.
Nail paint is offered in numerous vibrant shade options.
Funding Insights of Blue Heaven
Blue Heaven has successfully raised a total of $5.75M through 1 strategic funding round. The most recent funding activity was a Unspecified round of $5.75 million completed in April 2019. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Unspecified — $5.7M
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First Round
First Round
(01 Apr 2019)
- Investors Count 1
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr, 2019 | Amount | Unspecified - Blue Heaven | Valuation | Samara Capital |
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| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Blue Heaven
Blue Heaven has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Samara Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Private equity investments are managed across multiple sectors.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Blue Heaven
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Blue Heaven
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Blue Heaven Comparisons
Competitors of Blue Heaven
Blue Heaven operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Mamaearth, MyGlamm, L'Occitane, Minimalist and The Ayurveda Experience, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Online brand offering multi-category natural skin care and makeup products
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| domain | founded_year | HQ Location |
Online platform selling beauty products, makeup, skincare, and cosmetics in India.
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| domain | founded_year | HQ Location |
Beauty and personal care products are sold by L'Occitane globally.
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| domain | founded_year | HQ Location |
Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns
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| domain | founded_year | HQ Location |
Provides online sales of Ayurvedic face, body, hair care, and educational resources.
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| domain | founded_year | HQ Location |
Organic beauty products are offered by an internet-first brand.
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| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Blue Heaven
Frequently Asked Questions about Blue Heaven
When was Blue Heaven founded?
Blue Heaven was founded in 2002 and raised its 1st funding round 17 years after it was founded.
Where is Blue Heaven located?
Blue Heaven is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Who is the current CEO of Blue Heaven?
Rohit Gothi is the current CEO of Blue Heaven.
Is Blue Heaven a funded company?
Blue Heaven is a funded company, having raised a total of $5.75M across 1 funding round to date. The company's 1st funding round was a Unspecified of $5.75M, raised on Apr 01, 2019.
How many employees does Blue Heaven have?
As of Apr 07, 2024, the latest employee count at Blue Heaven is 622.
What is the annual revenue of Blue Heaven?
Annual revenue of Blue Heaven is $31.41M as on Mar 31, 2023.
What does Blue Heaven do?
Blue Heaven, under Esme Consumer, is established as a prominent cosmetics brand in India. A wide range of beauty products including face makeup, lipsticks, eye makeup, and nail paints are offered by the company. Various shades and innovative formulations are provided to cater to diverse consumer preferences. The brand is focused on personal care solutions within the consumer goods sector. Products are distributed through multiple eCommerce platforms for accessibility. Sustainability and customer satisfaction are emphasized in their operational values.
Who are the top competitors of Blue Heaven?
Blue Heaven's top competitors include MyGlamm, Mamaearth and L'Occitane.
What products or services does Blue Heaven offer?
Blue Heaven offers Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint.
Who are Blue Heaven's investors?
Blue Heaven has 1 investor. Key investors include Samara Capital.
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