About Blue Heaven
Blue Heaven is a Consumer company based in Delhi (India) founded in 2002, and was acquired by Samara Capital in July 2024. Color cosmetics and personal care products are manufactured in India. It operates on a Direct-to-Consumer (D2C) and Reseller / Distribution model. The company has 622 employees. Its chief executive, as recorded, is Rohit Gothi. Its Indian entity Blue Heaven Cosmetics Private Limited reported revenue of ₹261 Cr. Blue Heaven offers products and services including Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint. Its focus areas include Consumer Goods, Personal Care and Cosmetics. Its competitors include Mamaearth, MyGlamm and Minimalist; 3 of its 3 listed competitors have raised funding.
Company details
Blue Heaven, under Esme Consumer, is established as a prominent cosmetics brand in India. A wide range of beauty products including face makeup, lipsticks, eye makeup, and nail paints are offered by the company. Various shades and innovative formulations are provided to cater to diverse consumer preferences. The brand is focused on personal care solutions within the consumer goods sector. Products are distributed through multiple eCommerce platforms for accessibility. Sustainability and customer satisfaction are emphasized in their operational values.
- Headquarters Delhi, India
- Employees 622
- Stage Acquired
- SectorsConsumer
- Phone•••• ••••
- Website blueheavencosmetics.in
- Social LinkedIn X Facebook Instagram
- Acquired by Samara Capital (Jul 2024)
- Legal Name Esme Consumer
- Date of Incorporation 13 Dec, 2002
- Jurisdiction Mumbai, Maharashtra, India
- Annual Revenue₹261 Cr
FY 2023 · +21% YoY
- Net Profit₹28.08 Cr
FY 2023 · 11% margin
- EBITDA₹47.03 Cr
FY 2023 · 18% margin
- Latest Funding Round$5.75M (USD), Unspecified
Apr 2019
- Investors
- Employee Count622
- Acquired bySamara Capital
(Jul 2024)
Associated legal entities of Blue Heaven
Blue Heaven is associated with 2 registered companies on The Company Check; the primary company is Blue Heaven Cosmetics Private Limited. Each company page carries the filings, financials, charges and directors of that entity.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2023) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Blue Heaven Cosmetics Private Limited CIN U24246MH2002PTC411209 | Amalgamated | 13 Dec 2002 | Mumbai, Maharashtra | ₹261 Cr | 622 | 5 | View details |
| Esme Consumer Private Limited CIN U24233MH1998PTC411207 | Active | 16 Sep 1998 | Mumbai, Maharashtra | ₹374 Cr | 424 | 9 | View details |
Products & Services of Blue Heaven
Blue Heaven offers a comprehensive portfolio of products and services, including Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint.
A primer is offered for flawless makeup application daily.
Matte lipstick is provided in various shades for lips.
Traditional kajal is available for enhancing eye definition.
Nail paint is offered in numerous vibrant shade options.
Funding Insights of Blue Heaven
- Total Rounds 1
- Last Round Unspecified — $5.75M
- First Round $5.75M
(Apr 2019)
- Investors Count 1
All 1 funding rounds of Blue Heaven with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Apr 2019 | $5.75M | Unspecified | – | Samara Capital | – |
1 investors in total: 1 institutional.
Investors in Blue Heaven
Blue Heaven has secured backing from 1 investor, including venture fund investors. Prominent investors backing the company include Samara Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are managed across multiple sectors. | samaracapital.com | Mumbai, India |
Investor details for Blue Heaven
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
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Verified entity values are shown only after access is granted.
Board of directors of Blue Heaven Cosmetics Private Limited (Blue Heaven)
Blue Heaven Cosmetics Private Limited is the primary company behind Blue Heaven. The boards of the 2 registered companies of Blue Heaven currently have 7 directors; the longest-serving is Abhishek Rajendrakumar Kabra, appointed in 2019. 12 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Abhishek Rajendrakumar Kabra DIN 06782685 | Nominee Director | 30 Apr 2019 | 7 yrs 6 mo | Blue Heaven Cosmetics Private Limited, Esme Consumer Private Limited |
| Gautam Gode DIN 01709758 | Nominee Director | 30 Apr 2019 | 7 yrs 6 mo | Blue Heaven Cosmetics Private Limited, Esme Consumer Private Limited |
| Ramandeep Singh DIN 08546030 | Director | 27 Nov 2019 | 6 yrs 11 mo | Blue Heaven Cosmetics Private Limited |
| Barinder Singh DIN 03603357 | Director | 27 Nov 2019 | 6 yrs 11 mo | Blue Heaven Cosmetics Private Limited |
| Amit Chopra DIN 07157826 | Nominee Director | 27 Nov 2019 | 6 yrs 11 mo | Blue Heaven Cosmetics Private Limited, Esme Consumer Private Limited |
| Abhik Kumar Mitra DIN 00337465 | Director | 19 Oct 2023 | 3 yrs | Esme Consumer Private Limited |
| Rohit Gothi DIN 01764709 | CEO | 10 Nov 2023 | 2 yrs 11 mo | Esme Consumer Private Limited |
People of Blue Heaven
1 people are tracked at Blue Heaven (1 in leadership); the tracked headcount is 622.
| Name | Role | Group |
|---|---|---|
| CEO | Leadership |
Complete people profiles for Blue Heaven
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Verified entity values are shown only after access is granted.
Financials of Blue Heaven
Figures of Blue Heaven Cosmetics Private Limited, the primary company behind Blue Heaven, for FY 2023. Revenue was ₹261 Cr (+21% year on year). Net profit was ₹28.08 Cr (11% margin). EBITDA was ₹47.03 Cr (18% margin). Revenue has grown at a compounded annual rate of +21% over three years and +32% over five years.
- ₹261 CrRevenue · FY 2023 · +21% YoY
- ₹28.08 CrNet profit · 11% margin
- ₹47.03 CrEBITDA · 18% margin
- ₹29.2 LakhPaid-up capital
- 622Employees (provident fund records)
- +21%Revenue CAGR, 3 years
- +32%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Blue Heaven Cosmetics Private Limited are on its company page.
Detailed financial statements for Blue Heaven
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
- Statement rows
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- Downloads
Verified entity values are shown only after access is granted.
Timeline of Blue Heaven
3 dated milestones of Blue Heaven across 22 years, from founding to its latest funding, stage changes and deals.
- Founded Blue Heaven is founded.
- Funding First funding round of $5.7M.
- Exit Acquired by Samara Capital.
Competitors of Blue Heaven
Blue Heaven has 3 listed competitors in our database, 3 of them funded. They include Mamaearth, MyGlamm and Minimalist.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| mamaearth.in | 2016 | Gurugram, India | $89.36M | 1,900 | Online brand offering multi-category natural skin care and makeup products | |
| myglamm.com | 2015 | Mumbai, India | $105.68M | 411 | Online platform selling beauty products, makeup, skincare, and cosmetics in India. | |
| beminimalist.co | 2018 | Jaipur, India | $17.02M | 545 | Manufacturer of skincare, haircare, and baby care products addressing various skin and hair concerns |
Detailed competitors of Blue Heaven
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
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- Competitive positioning
Verified entity values are shown only after access is granted.
Top companies in Beauty & Personal Care Products
3 companies that operate in the same segment as Blue Heaven (Beauty & Personal Care Products) in India, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online platform offering a wide range of baby, kids, and maternity products | 2010 | Pune, Maharashtra, India | USD 513.39 M | USD 911.07 M | 3,752 | |
Online brand offering mens grooming products | 2015 | Gurugram, Haryana, India | USD 52.66 M | |||
Retailer of perfumes, cosmetics, skincare, and related gift set items | 2012 | Gurugram, Haryana, India | USD 60.63 M |
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Related news about Blue Heaven
Complete news archive for Blue Heaven
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Frequently Asked Questions about Blue Heaven
Blue Heaven was founded in 2002 and raised its 1st funding round 17 years after it was founded.
Blue Heaven is headquartered in Delhi, India. It is registered at Delhi, Delhi, India.
Rohit Gothi is the CEO of Blue Heaven, as recorded in our data.
Blue Heaven has 622 employees.
The primary company behind Blue Heaven, Blue Heaven Cosmetics Private Limited, reported revenue of ₹261 Cr for FY 2023, up 21% year on year.
Blue Heaven, under Esme Consumer, is established as a prominent cosmetics brand in India. A wide range of beauty products including face makeup, lipsticks, eye makeup, and nail paints are offered by the company. Various shades and innovative formulations are provided to cater to diverse consumer preferences. The brand is focused on personal care solutions within the consumer goods sector. Products are distributed through multiple eCommerce platforms for accessibility. Sustainability and customer satisfaction are emphasized in their operational values.
Blue Heaven's top competitors include MyGlamm, Mamaearth and Minimalist.
Blue Heaven offers Flawless Makeup Primer, Creme Matte Lipstick, Classic Kajal, and Color Glam Nail Paint.
Blue Heaven has 1 investor. Key investors include Samara Capital.
Blue Heaven is associated with 2 legal entities: Blue Heaven Cosmetics Private Limited, Esme Consumer Private Limited.
Yes. Blue Heaven was acquired by Samara Capital in July 2024.
The legal entities of Blue Heaven currently have 10 directors, including Abhishek Rajendrakumar Kabra, Ramandeep Singh, Gautam Gode and others.