About Blue Triangle
Blue Triangle is a Technology company based in Mechanicsville (United States) founded in 2011. Website personalization and analytics solutions are provided for online businesses. Blue Triangle has raised $2.05 million across 6 funding rounds from investors including Blu Venture Investors, Center for Innovative Technology and New Dominion Angels. Its website bluetriangle.com draws about 12 thousand monthly visits. Blue Triangle offers products and services including Blue Triangle Platform, Customer Journey Analytics, and Core Web Vitals Tools. Its focus areas include Enterprise Applications, MarketingTech, Marketing Optimization and Conversion Rate Optimization. Its competitors include Intellimize, Sailthru and Digital River; 2 of its 3 listed competitors have raised funding.
Company details
Blue Triangle is a digital experience analytics platform for the retail, hospitality, banking and airline industries. It helps online businesses to optimize the digital experience by combining real time marketing analytics and digital performance management. Enables businesses to analyze the performance of the third party content and marketing campaigns, visualize customer journey and run simulated tests to monitor web performance in real time. Clientele includes Marriott, Thomas Cook, Samsung, Lenovo, Wyndham, IHG, and others.
- Headquarters Mechanicsville, United States
- SectorsTechnology
- Email••••••••
- Phone•••• ••••
- Website bluetriangle.com
- Social LinkedIn X Facebook
- Total Equity Funding$2.05M (USD)
in 6 rounds
- Latest Funding Round$792.62K (USD), Series A
Nov 2015
- InvestorsBlu Venture Investors
& 2 more
Products & Services of Blue Triangle
Blue Triangle offers a comprehensive portfolio of products and services, including Blue Triangle Platform, Customer Journey Analytics, and Core Web Vitals Tools.
Identifies digital friction to recapture lost revenue and improve performance
Analyzes paths to uncover and fix hidden user issues
Monitors metrics to enhance website speed and user experience
Funding Insights of Blue Triangle
Blue Triangle has successfully raised a total of $2.05M across 6 strategic funding rounds. The most recent funding activity was a Series A round of $792.62 thousand completed in November 2015. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $2.05M
- Total Rounds 6
- Last Round Series A — $792,621
- First Round $50,000
(Dec 2013)
- Investors Count 3
All 6 funding rounds of Blue Triangle with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Nov 2015 | $792,621 | Series A | – | Blu Venture Investors | – |
| Nov 2014 | $857,750 | Seed | – | – | |
| Aug 2014 | $395,000 | Seed | – | – | – |
| Aug 2014 | $395,000 | Debt – Conventional | – | – | – |
| Jan 2014 | $50,000 | Debt – Conventional | – | – | – |
| Dec 2013 | $50,000 | Debt – Conventional | – | – | – |
3 investors in total: 3 institutional.
Investors in Blue Triangle
Blue Triangle has secured backing from 3 investors, including venture fund investors. Prominent investors backing the company include Blu Venture Investors, Center for Innovative Technology and New Dominion Angels.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Venture capital firm focused on tech companies | bluventureinvestors.com | Vienna, United States | ||
Early-stage VC firm funding companies in the US | cit.org | Herndon, United States | ||
Early-stage investments are provided to Mid-Atlantic startups by this group. | newdominionangels.com |
Investor details for Blue Triangle
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of Blue Triangle
21 people are tracked at Blue Triangle (10 in leadership, 11 in team).
| Name | Role | Group |
|---|---|---|
Lance Ullom | CEO | Leadership |
Brian Groelinger | Director Of Engineering | Leadership |
Nick Paladino | Director, Product Engineering | Leadership |
Chuck Moxley | Global Head of Marketing | Leadership |
Nigel Townsend | Head Of Channel & Strategic Alliances, Row | Leadership |
Jay Sadie | VP of Engineering | Leadership |
Emily Salzer | Strategic Customer Success Director | Leadership |
Lance Buchholz | Global Head of Sales | Leadership |
Sam Berlin | Managing Director | Leadership |
Daniel Foss | Chief Technology Officer | Leadership |
Andy Singh | Technical Alliance Manager - Global Channels | Team |
Michael Ferry CCSM, CXP | Sr. Strategic Customer Success Manager | Team |
Lisa M. | Project Manager | Team |
Dan Revellese | SVP, Global Sales | Team |
Mark Kosierowski | Sr. Customer Success Engineer | Team |
Jonathan Harris | Customer Success Manager | Team |
Shelby Butt | Development Support Manager | Team |
Andrew Harsono | Software Engineer | Team |
Mark Heideman | DevOps Engineer | Team |
Adrian Perry | Backend Engineer | Team |
1 more people are available in the full profile.
Complete people profiles for Blue Triangle
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of Blue Triangle
3 dated milestones of Blue Triangle across 4 years, from founding to its latest funding, stage changes and deals.
- Founded Blue Triangle is founded.
- Funding First funding round of $50K.
- Funding Latest funding round, Series A, of $793K.
Competitors of Blue Triangle
Blue Triangle has 3 listed competitors in our database, 2 of them funded. They include Intellimize, Sailthru and Digital River.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| intellimize.com | 2016 | San Mateo, United States | $52M | 71 | Conversion rate optimization and personalization are delivered to businesses. | |
| sailthru.com | 2008 | New York, United States | $67.55M | 124 | Personalized omnichannel experiences are generated via marketing automation. | |
| digitalriver.com | 1994 | Minnetonka, United States | 412 | Cloud-based tax, fraud compliance and payment solutions for businesses |
Detailed competitors of Blue Triangle
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Blue Triangle
The website of Blue Triangle (bluetriangle.com) receives about 12.4K visits a month.
- Monthly visits12.4K
▲ 6.7% vs previous month
Websites whose visitors overlap most with Blue Triangle. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
| querytool.com | 100% | #3,904,883 | View details | ||
akshayranganath.github.io | akshayranganath.github.io | 94% | #7,642,480 | – | |
| requestmetrics.com | 92% | #1,326,982 | View details | ||
htmlcompressor.com | htmlcompressor.com | 89% | #2,142,845 | – | |
| loadninja.com | 83% | 23.5K | #1,274,040 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 33 similar websites and full traffic analytics for Blue Triangle
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 33 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in MarketingTech
3 companies that operate in the same segment as Blue Triangle (MarketingTech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Provider of AI-powered customer relationship management software | 2005 | Cambridge, Massachusetts, United States | USD 100.7 M | USD 3.13 B | 8,250 | |
Zeta Global is recognized as an AI-powered marketing cloud. | 2007 | New York, New York, United States | USD 357.58 M | USD 1.3 B | 3,142 | |
Multi-channel online marketing tools are provided for small businesses. | 1998 | Waltham, Massachusetts, United States | USD 37 M |
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Frequently Asked Questions about Blue Triangle
Blue Triangle was founded in 2011 and raised its 1st funding round 2 years after it was founded.
Blue Triangle is headquartered in Mechanicsville, United States. It is registered at Mechanicsville, Virginia, United States.
Blue Triangle is a funded company, having raised a total of $2.05M across 6 funding rounds to date. The company's 1st funding round was a Debt – Conventional of $50K, raised on Dec 2013.
Blue Triangle is a digital experience analytics platform for the retail, hospitality, banking and airline industries. It helps online businesses to optimize the digital experience by combining real time marketing analytics and digital performance management. Enables businesses to analyze the performance of the third party content and marketing campaigns, visualize customer journey and run simulated tests to monitor web performance in real time. Clientele includes Marriott, Thomas Cook, Samsung, Lenovo, Wyndham, IHG, and others.
Blue Triangle's top competitors include Intellimize, Sailthru and Digital River.
Blue Triangle offers Blue Triangle Platform, Customer Journey Analytics, and Core Web Vitals Tools.
Blue Triangle has 3 investors. Key investors include Blu Venture Investors, Center for Innovative Technology, and New Dominion Angels.