About Borrowell
Borrowell is a Financial Services company based in Toronto (Canada) founded in 2014 by Eva Wong, Scott Laitinen, and Andrew Graham. Credit monitoring and financial products comparison platform is provided. Borrowell has raised $53.65 million across 7 funding rounds from investors including SVB, iA Financial Group and National Bank of Canada. Borrowell has completed 1 acquisition, including Refresh Financial. Its chief executive, as recorded, is Andrew Graham. Its website borrowell.com draws about 2.2 million monthly visits. Its focus areas include FinTech, Banking Tech, Loan Life Cycle Management and Credit Assessment.
Company details
Borrowell was founded in 2014 in Toronto, Canada, as a fintech company focused on credit services. An online platform is operated where registration is required for users to access free credit reports. Personalized recommendations for financial products and tips for credit improvement are generated based on individual credit data. Comparisons are facilitated for credit cards, personal loans, mortgages, bank accounts, insurance options, and investments across Canada.
- Headquarters Toronto, Canada
- Founders Eva Wong, Scott Laitinen, Andrew Graham
- SectorsFinancial Services
- Website category Finance · Banking Credit and Lending
- Email••••••••
- Website borrowell.com
- Social LinkedIn X Facebook
- Total Equity Funding$53.65M (USD)
in 7 rounds
- Latest Funding Round$19.81M (USD), Series B
Feb 2021
- InvestorsSVB
& 20 more
- Investments & Acquisitions
Apps and channels of Borrowell
Borrowell publishes 1 mobile app with over 500K+ downloads.
Funding Insights of Borrowell
Borrowell has successfully raised a total of $53.65M across 7 strategic funding rounds. The most recent funding activity was a Series B round of $19.81 million completed in February 2021. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $53.65M
- Total Rounds 7
- Last Round Series B — $19.81M
- First Round $4.76M
(Dec 2014)
- Investors Count 21
All 7 funding rounds of Borrowell with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb 2021 | $19.81M | Series B | – | Kensington Capital Partners, BDC | |
| Jun 2019 | $14.91M | Series B | – | White Star Capital, Portage | |
| Jun 2019 | Debt – Venture | – | – | ||
| Jul 2017 | $35.71M | Debt – Conventional | – | – | |
| Jul 2017 | $9.52M | Series A | – | Equitable Bank, White Star Capital | |
| Feb 2016 | $4.66M | Series A | – | Equitable Bank, Hedgewood | |
| Dec 2014 | $4.76M | Seed | – | Equitable Bank |
21 investors in total: 17 institutional and 4 angel.
Investors in Borrowell
Borrowell has secured backing from 21 investors, including venture fund, institutional, and angel investors. Prominent investors backing the company include SVB, iA Financial Group and National Bank of Canada.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Multiple sectors are invested in by the private equity firm. | 1996 | kcpl.ca | Toronto, Canada | |
Venture capital is provided to economic, sustainability, and health sectors. | theimpactengine.com | Chicago, United States | ||
A global technology investment platform operating in multiple cities with a focus on venture and digital asset funds. | whitestarcapital.com | |||
A global fintech and financial services investment platform is operated. | 2016 | portageinvest.com | Montreal, Canada | |
Venture capital firm focused on financial sector | clocktowerventures.com | Santa Monica, United States | ||
Venture capital investments are provided by Argo Ventures in Berlin. | argo-ventures.com | Berlin, Germany | ||
Venture capital investing with a focus on diversity and inclusion in the ecosystem. | gaingels.com | |||
Investments in venture capital, private equity, and real estate are conducted by Hedgewood using its own capital. | hedgewood.com | |||
Freycinet Ventures is focused on supporting high-impact Canadian technology ventures. | freycinetventures.com | Toronto, Canada | ||
Commercial banking services for small and medium-sized enterprises are provided. | 1944 | bdc.ca | Montreal, Canada |
Investor details for Borrowell
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
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People of Borrowell
41 people are tracked at Borrowell (11 in leadership, 2 in board & advisors, 28 in team).
| Name | Role | Group |
|---|---|---|
Eva Wong | Co-Founder & COO | Leadership |
Scott Laitinen | Co-Founder | Leadership |
Andrew Graham | Co-Founder & CEO | Leadership |
Thiago Goncales | Director Of Engineering | Leadership |
Ashley Behrman | Senior Partner Manager at Borrowell | Leadership |
Jeff Yim | Chief Financial Officer | Leadership |
Simon Wyse | Chief Revenue Officer (cro) | Leadership |
Katy Innes | Director, Talent | Leadership |
Michael Vickar, CFA | Director, Business Growth | Leadership |
Vivian Do, CPA | Director, Marketplace | Leadership |
Samantha Tom | VP & General Counsel | Leadership |
Win Bear | Board Director | Board & advisors |
Adam Felesky | Board Director | Board & advisors |
Sukhpreet Grewal | Sr. Automation Tester | Team |
Luc Somers | Senior Data Engineer, Tech Lead | Team |
Shane Stephenson | Engineering Manager | Team |
Andre Felipe Scalco | Mobile Developer | Team |
Dominik Gorecki | Engineering Manager | Team |
Daria Reva | Senior Product Manager, Growth | Team |
Sanjay Siddajjara | Growth Marketer | Team |
21 more people are available in the full profile.
Complete people profiles for Borrowell
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
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Investments & Acquisitions by Borrowell
Borrowell has strategically engaged in corporate development activities, having acquired 1 company. Notable acquisitions include Refresh Financial.
| Company Name | Description | Domain | Location | Founded | Acquired | Amount |
|---|---|---|---|---|---|---|
Credit Builder programs for persons with bad/no credit | refreshfinancial.ca | Kelowna, Canada | 2010 | Dec 2020 | •••• |
Complete acquisition details for Borrowell
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- Acquired stakes
- Deal sources
- Complete history
- Exports
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Timeline of Borrowell
4 dated milestones of Borrowell across 7 years, from founding to its latest funding, stage changes and deals.
- Founded Borrowell is founded.
- Funding First funding round of $4.8M.
- Acquisition Acquires Refresh Financial.
- Funding Latest funding round, Series B, of $19.8M.
Web traffic of Borrowell
The website of Borrowell (borrowell.com) receives about 2.2M visits a month and ranks #20,048 among all websites worldwide, #1,288 in Banking Credit and Lending.
- Monthly visits2.2M
▲ 3.3% vs previous month
- Unique visitors762.8K
per month
- Global rank#20,048
among all websites
- Category rank#1,288
Finance · Banking Credit and Lending
- Bounce rate26%
- Pages per visit5.8
- Average visit2 min 19 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with Borrowell. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
creditkarma.ca | creditkarma.ca | 100% | #36,367 | – | |
equifax.ca | equifax.ca | 93% | #20,524 | – | |
| americanexpress.com | 69% | 107.4M | #276 | View details | |
creditviewdashboard.ca | creditviewdashboard.ca | 68% | #84,127 | – | |
| ctfs.com | 68% | 680.7K | #13,066 | View details | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for Borrowell
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- 40 similar websites
- Audience overlap
- Engagement analytics
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Related news about Borrowell
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Frequently Asked Questions about Borrowell
Borrowell was founded in 2014.
Borrowell is headquartered in Toronto, Canada. It is registered at Toronto, Ontario, Canada.
Andrew Graham is the CEO of Borrowell, as recorded in our data. They have also founded this company.
Borrowell is a funded company, having raised a total of $53.65M across 7 funding rounds to date. The company's 1st funding round was a Seed of $4.76M, raised on Dec 2014.
Borrowell was founded in 2014 in Toronto, Canada, as a fintech company focused on credit services. An online platform is operated where registration is required for users to access free credit reports. Personalized recommendations for financial products and tips for credit improvement are generated based on individual credit data. Comparisons are facilitated for credit cards, personal loans, mortgages, bank accounts, insurance options, and investments across Canada.
Borrowell has made 1 acquisition, including Refresh Financial.
Borrowell has 21 investors. Key investors include SVB, iA Financial Group, National Bank of Canada, Equitable Bank, and Portage.
Yes. Borrowell publishes Borrowell: Credit Score Canada, with over 500,000 downloads.
The website of Borrowell receives about 2.2 million visits a month and ranks #20,048 among all websites worldwide.