About Applied Data Finance
Applied Data Finance is a Financial Services company based in New York (United States) founded in 2014 by Krishna Gopinathan and Daniel Zwirn. It operates as a lender focused on non-prime and unbanked borrowers. Applied Data Finance has raised $202.3 million across 11 funding rounds from investors including Victory Park Capital Advisors, MAI Capital Management and Bow River Capital. The company has 405 employees. Its Indian entity Adf Data Science Private Limited reported revenue of ₹88.37 Cr. Applied Data Finance offers products and services including Personify Financial and Personify Loan Services. Its focus areas include FinTech, Alternative Lending, Enablers and Alternative Credit Score. Its competitors include Borrowell, CreditVidya, Nithio, Nova Credit and KarmaLife and 2 more; 6 of its 7 listed competitors have raised funding.
Company details
Applied Data Finance (ADF) uses a proprietary methodology and data science to make an assessment of the creditworthiness of non-prime and unbanked borrowers. It operates Personify Financial, an online lending platform for unsecured personal loans. Personify offers personal loans of 1K to 10K with monthly or twice a month repayment schedules over 12 to 48 months. It has offices in New York, San Diego and Chennai.
- Headquarters New York, United States
- Employees 405
- Founders Krishna Gopinathan, Daniel Zwirn
- SectorsFinancial Services
- Email••••••••
- Website applieddatafinance.com
- Social LinkedIn X
- Legal Name Adf Data Science Private Limited
- Date of Incorporation 01 Jul, 2015
- Jurisdiction Chennai, Tamil Nadu, India
- Annual Revenue₹88.37 Cr
FY 2024 · -5% YoY
- Net Profit₹6.15 Cr
FY 2024 · 7% margin
- EBITDA₹10.50 Cr
FY 2024 · 12% margin
- Total Equity Funding$202.3M (USD)
in 11 rounds
- Latest Funding Round$30M (USD), Debt – Conventional
Oct 2022
- InvestorsVictory Park Capital Advisors
& 4 more
- Employee Count405
Associated legal entities of Applied Data Finance
Applied Data Finance operates through Adf Data Science Private Limited (active). Its filings, financials, charges and directors are on the company page.
| Legal entity | Status | Incorporated | Registered in | Revenue (FY 2024) | Employees | Directors | Company page |
|---|---|---|---|---|---|---|---|
| Adf Data Science Private Limited CIN U72900TN2015FTC101201 | Active | 01 Jul 2015 | Chennai, Tamil Nadu | ₹88.4 Cr | 405 | 2 | View details |
Products & Services of Applied Data Finance
Applied Data Finance offers a comprehensive portfolio of products and services, including Personify Financial and Personify Loan Services.
Platform for consumer loan management and financial services
Service for inquiries on current and previous loans
Funding Insights of Applied Data Finance
Applied Data Finance has successfully raised a total of $202.3M across 11 strategic funding rounds. The most recent funding activity was a Debt – Conventional round of $30 million completed in October 2022. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $202.3M
- Total Rounds 11
- Last Round Debt – Conventional — $30M
- First Round $9.3M
(Dec 2015)
- Investors Count 5
Latest 10 of 11 funding rounds of Applied Data Finance with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Oct 2022 | $30M | Debt – Conventional | – | – | |
| Nov 2020 | $14.2M | Series C | – | – | – |
| Sep 2019 | $350M | Debt – Conventional | – | – | |
| Jan 2019 | $17.8M | Series C | – | – | – |
| Jul 2018 | $145M | Series C | – | MAI Capital Management, Park Cities Asset Management | – |
| Jul 2018 | – | Debt – Conventional | – | – | |
| Dec 2017 | $20M | Debt – Conventional | – | – | |
| May 2017 | $75M | Debt – Conventional | – | – | |
| May 2017 | $6.5M | Series A | – | – | – |
| Apr 2016 | $9.5M | Series A | – | – | – |
5 investors in total: 5 institutional.
Investors in Applied Data Finance
Applied Data Finance has secured backing from 5 investors, including venture fund and institutional investors. Prominent investors backing the company include Victory Park Capital Advisors, MAI Capital Management and Bow River Capital.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Blank check and private debt firm focused on multiple sectors | 2007 | victoryparkcapital.com | Chicago, United States | |
Bow River Capital is engaged in asset-based finance and investment management. | – | parkcitiesmgmt.com | Denver, United States | |
Redpoint Ventures is engaged in venture capital investments. | – | redpoint.com | Woodside, United States | |
Buyouts and growth equity investments are pursued in multiple sectors. | – | colchiscapital.com | San Francisco, United States | |
Financial advisory services are provided by MAI Capital Management. | 1973 | mai.capital | Beachwood, United States |
Investor details for Applied Data Finance
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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Board of directors of Adf Data Science Private Limited (Applied Data Finance)
Adf Data Science Private Limited is the primary company behind Applied Data Finance. The board of Adf Data Science Private Limited currently have 2 directors; the longest-serving is Lakshmi Rajamani, appointed in 2015. 3 earlier directors have ceased.
| Director | Designation | Appointed | Tenure | Entity |
|---|---|---|---|---|
| Lakshmi Rajamani DIN 07115098 | Whole-time director | 01 Jul 2015 | 11 yrs 3 mo | Adf Data Science Private Limited |
| Sriram Rangarajan DIN 06982295 | Director | 01 Jul 2015 | 11 yrs 3 mo | Adf Data Science Private Limited |
People of Applied Data Finance
55 people are tracked at Applied Data Finance (28 in leadership, 27 in team); the tracked headcount is 405.
| Name | Role | Group |
|---|---|---|
Krishna Gopinathan | Co-Founder | Leadership |
Daniel Zwirn | Co-Founder | Leadership |
Jimmy Cannon | President | Leadership |
Senthilprakash M G | Senior Director - Devops & SRE | Leadership |
| Managing Director & COO, India Operations | Leadership | |
Glen Freter | CFO | Leadership |
Craig Nies | Chief Technology Officer | Leadership |
Shibani Patnaik | COO | Leadership |
Kwang Soo Yoo | Vp, Marketing | Leadership |
Todd Rice | Chief Revenue Officer | Leadership |
Gregory Gerkin | VP, Legal & Compliance & Associate General Counsel | Leadership |
Govind Bajaj | Senior Vice President Finance And Accounts | Leadership |
John Nord | Senior Director Project Management | Leadership |
Sundar Swaminathan | Director Data Science | Leadership |
Harkaran Atwal | Director Of Finance | Leadership |
Andjela Jezdic-Miletic | Director Of Accounting | Leadership |
Christian Alan Escalante | Director Of Legal & Compliance | Leadership |
Vignesh Dharmarajan | Senior Director Finance | Leadership |
Aroop Kumar | Executive Vice President | Leadership |
Rajkumar Venkataraman | Director Of Product Engineering | Leadership |
35 more people are available in the full profile.
Complete people profiles for Applied Data Finance
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Financials of Applied Data Finance
Figures of Adf Data Science Private Limited, the primary company behind Applied Data Finance, for FY 2024. Revenue was ₹88.37 Cr (-5% year on year). Net profit was ₹6.15 Cr (7% margin). EBITDA was ₹10.50 Cr (12% margin). Revenue has grown at a compounded annual rate of +36% over three years and +33% over five years.
- ₹88.37 CrRevenue · FY 2024 · -5% YoY
- ₹6.15 CrNet profit · 7% margin
- ₹10.50 CrEBITDA · 12% margin
- ₹1 LakhPaid-up capital
- 405Employees (provident fund records)
- +36%Revenue CAGR, 3 years
- +33%Revenue CAGR, 5 years
Balance sheet, profit and loss, cash flow and ratios of Adf Data Science Private Limited are on its company page.
Detailed financial statements for Applied Data Finance
Statement rows, ratios, five-year trends and downloadable financials of the group companies require an active premium plan.
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Timeline of Applied Data Finance
3 dated milestones of Applied Data Finance across 8 years, from founding to its latest funding, stage changes and deals.
- Founded Applied Data Finance is founded.
- Funding First funding round of $9.3M.
- Funding Latest funding round, Debt – Conventional, of $30.0M.
Competitors of Applied Data Finance
Applied Data Finance has 7 listed competitors in our database, 6 of them funded. They include Borrowell, CreditVidya, Nithio, Nova Credit and KarmaLife, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| borrowell.com | 2014 | Toronto, Canada | $53.65M | 134 | Credit monitoring and financial products comparison platform is provided. | |
| creditvidya.com | 2012 | Hyderabad, India | $10.41M | 62 | Online platform for credit scoring and financial services is developed. | |
| nithio.com | 2017 | – | $63.84M | – | Analytics and financial solutions for distributed solar energy are provided. | |
| novacredit.com | 2016 | San Francisco, United States | $156.25M | 51 | Nova Credit is focused on consumer credit data solutions. | |
| karmalife.ai | 2020 | Bengaluru, India | $9.02M | 117 | Subscription-based payday loans are provided to blue-collar workers digitally. | |
| cerved.com | 1974 | Milano, Italy | – | – | Credit information, marketing solutions, and credit management services are provided. | |
| savvymoney.com | 2009 | Pleasanton, United States | $274M | 74 | DIY debt payoff tools and advice are offered to borrowers. |
Detailed competitors of Applied Data Finance
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Top companies in Banking & FinTech Platforms
10 companies that operate in the same segment as Applied Data Finance (Banking & FinTech Platforms), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Online business banking and financial workflow tools are provided. | 2010 | San Francisco, California, United States | USD 546 M | USD 2.71 M | 1,807 | |
Tide is recognized as a digital banking platform for businesses. | 2015 | London, England, United Kingdom | USD 180.56 M | – | 3,462 | |
Digital banking services are offered to individuals via mobile apps. | 2012 | San Francisco, California, United States | USD 3.15 B | USD 1.96 B | 2,516 | |
Banking solutions are provided for retail customers and businesses. | 2015 | London, England, United Kingdom | USD 1.73 B | USD 5.95 B | 20,299 | |
Internet first bank for individuals and businesses | 2015 | London, England, United Kingdom | USD 2.37 B | USD 2.31 M | 3,786 | |
Digital sustainable banking services are offered to consumers. | 2013 | Los Angeles, California, United States | USD 865 M | – | 237 | |
Digital banking services are offered to consumers and businesses. | 2014 | London, England, United Kingdom | USD 1.01 B | USD 813.42 M | 2,835 | |
Payment and banking solutions are provided to users and banks. | 2015 | San Ramon, California, United States | USD 390 M | USD 532.2 K | 2,149 | |
SaaS-driven credit card and spend management solutions platform for businesses | 2017 | Draper, Utah, United States | USD 1.2 B | – | 5,356 | |
Digital banking services are provided for individuals and businesses. | 2014 | Blyth, England, United Kingdom | USD 852.48 M | – | 556 |
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Related news about Applied Data Finance
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Frequently Asked Questions about Applied Data Finance
Applied Data Finance was founded in 2014 and raised its 1st funding round 1 year after it was founded.
Applied Data Finance is headquartered in New York, United States. It is registered at New York, New York, United States.
Applied Data Finance is a funded company, having raised a total of $202.3M across 11 funding rounds to date. The company's 1st funding round was a Series A of $9.5M, raised on Dec 2015.
Applied Data Finance has 405 employees.
The primary company behind Applied Data Finance, Adf Data Science Private Limited, reported revenue of ₹88.37 Cr for FY 2024, down 5% year on year.
Applied Data Finance (ADF) uses a proprietary methodology and data science to make an assessment of the creditworthiness of non-prime and unbanked borrowers. It operates Personify Financial, an online lending platform for unsecured personal loans. Personify offers personal loans of 1K to 10K with monthly or twice a month repayment schedules over 12 to 48 months. It has offices in New York, San Diego and Chennai.
Applied Data Finance's top competitors include CreditVidya, Borrowell and Nithio.
Applied Data Finance offers Personify Financial and Personify Loan Services.
Applied Data Finance has 5 investors. Key investors include Victory Park Capital Advisors, MAI Capital Management, Bow River Capital, Redpoint Ventures, and Colchis Capital.
Applied Data Finance operates through Adf Data Science Private Limited.
The legal entities of Applied Data Finance currently have 2 directors, including Lakshmi Rajamani, Sriram Rangarajan.