About BorrowMyDoggy
BorrowMyDoggy is a Consumer company based in London (United Kingdom) founded in 2012 by Rikke Jacobsen and Les Cochrane. An online listing platform offering pet sitters services. It operates in the Consumer and Business Services sectors. BorrowMyDoggy has raised $5.89 million across 9 funding rounds from investors including Angels Den Funding, IW Capital and 7percent Ventures. BorrowMyDoggy was last valued at $8 million in January 2020. Its website borrowmydoggy.com draws about 541 thousand monthly visits. BorrowMyDoggy offers products and services including Dog Walking Service, Dog Sitting, Dog Boarding, and Doggy Day Care. Its focus areas include Retail, Pet Tech, Pet Ecommerce and Rental. Its legal entity is BORROWMYDOGGY LIMITED. Its competitors include Trusted Housesitters, DogBuddy and Trust My Pet Sitter; 2 of its 3 listed competitors have raised funding.
Company details
BorrowMyDoggy was established in 2012 in London, United Kingdom, as an online platform in the pet services sector. Connections between dog owners and local enthusiasts are facilitated for walks and playdays. Profiles are created by users to search matches by distance and availability, followed by scheduled meetings. Listings are enabled for potential sitters to join the community. Operations focus on the UK market.
- Headquarters London, United Kingdom
- Founders Rikke Jacobsen, Les Cochrane
- Stage Minicorn
- SectorsConsumerBusiness Services
- Website category Food and Drink · Groceries
- Phone•••• ••••
- Website borrowmydoggy.com
- Social LinkedIn X Facebook Instagram YouTube
- Legal Name Borrowmydoggy Limited
- Date of Incorporation 21 Dec, 2012
- Jurisdiction LONDON, ENGLAND
- Total Equity Funding$5.89M (USD)
in 9 rounds
- Latest Funding Round$28.8K (USD), Seed
Jan 2020
- InvestorsAngels Den Funding
& 3 more
Products & Services of BorrowMyDoggy
BorrowMyDoggy offers a comprehensive portfolio of products and services, including Dog Walking Service, Dog Sitting, Dog Boarding, and Doggy Day Care.
Service for local dog walking and exercise needs.
Platform for in-home dog sitting and supervision.
Service for temporary dog boarding and holiday care.
Daily care option for dogs during owner's absence.
Apps and channels of BorrowMyDoggy
its YouTube channel BorrowMyDoggy has 1.24K subscribers and 30 videos.
Videos from BorrowMyDoggy
The most watched videos on BorrowMyDoggy's YouTube channel, BorrowMyDoggy (1.24K subscribers). Click a video to play it here.
More on BorrowMyDoggy.
Funding Insights of BorrowMyDoggy
BorrowMyDoggy has successfully raised a total of $5.89M across 9 strategic funding rounds. The most recent funding activity was a Seed round of $28.8 thousand completed in January 2020. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $5.89M
- Total Rounds 9
- Last Round Seed — $28,800
- First Round $261,300
(Feb 2013)
- Investors Count 4
All 9 funding rounds of BorrowMyDoggy with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jan 2020 | $28,800 | Seed | $8M | – | – |
| Feb 2019 | $463,300 | Seed | $7.9M | – | – |
| Oct 2016 | $1.22M | Seed | – | Angels Den Funding | – |
| Oct 2015 | $2.32M | Seed | $••••• | IW Capital | |
| Feb 2015 | $1.3M | Seed | $••••• | – | – |
| Dec 2014 | Seed | – | 7percent Ventures | – | |
| Feb 2014 | $296,800 | Seed | $••••• | Silicon Valley Growth Syndicate | – |
| Oct 2013 | Seed | – | – | – | |
| Feb 2013 | $261,300 | Seed | $••••• | – | – |
| Date | Valuation | Stage |
|---|---|---|
| Jan 2020 | $8M | •••••••• |
| Feb 2019 | $7.9M | •••••••• |
| Oct 2015 | $••••• | •••••••• |
| Feb 2015 | $••••• | •••••••• |
| Feb 2014 | $••••• | •••••••• |
| Feb 2013 | $••••• | •••••••• |
Full valuation and stage history of BorrowMyDoggy
Every valuation point, the growth-stage changes (minicorn, soonicorn, unicorn) and the dates behind them require an active premium plan.
- All valuation points
- Stage changes
- Dates
- Exports
Verified entity values are shown only after access is granted.
Last known valuation $8M (Jan 2020). 4 investors in total: 4 institutional.
Investors in BorrowMyDoggy
BorrowMyDoggy has secured backing from 4 investors, including institutional and venture fund investors. Prominent investors backing the company include Angels Den Funding, IW Capital and 7percent Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Private equity investments are directed toward small and medium-sized enterprises. | iwcapital.co.uk | London, United Kingdom | ||
| siliconvalleygrowth.com | ||||
Equity crowdfunding for startups is enabled through Angels Den. | 2006 | angelsden.com | London, United Kingdom | |
Early-stage venture capital investments are made in innovative startups. | 7pc.co | London, England |
Investor details for BorrowMyDoggy
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
People of BorrowMyDoggy
14 people are tracked at BorrowMyDoggy (7 in leadership, 1 in board & advisors, 6 in team).
| Name | Role | Group |
|---|---|---|
Rikke Jacobsen | Co-Founder | Leadership |
Les Cochrane | Co-Founder | Leadership |
Janette Lynn Iceton | Director | Leadership |
David Mcalister Murray-hundley | Director | Leadership |
Andrew James Scott | Director | Leadership |
Jamie S. | Head of Retention & CRM | Leadership |
Rikke Rosenlund | Founder & CEO | Leadership |
Jules Pancholi | Non-Executive Director | Board & advisors |
Rose Lewis | Senior Product Designer | Team |
Holly Ainscough | Operations Manager | Team |
Silke Vanbeselaere | SEO Lead | Team |
Sue Porter | Volunteer Dog Walker | Team |
Isabell-Louise B. | Business Development Associate | Team |
Vicky Lean | Voluntary Dog Walker | Team |
Complete people profiles for BorrowMyDoggy
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
- Full employee list
- Team structure
- Board tenure
- Professional contacts
Verified entity values are shown only after access is granted.
Timeline of BorrowMyDoggy
4 dated milestones of BorrowMyDoggy across 8 years, from founding to its latest funding, stage changes and deals.
- Founded BorrowMyDoggy is founded.
- Funding First funding round of $261K.
- Milestone Reaches Minicorn status.
- Funding Latest funding round, Seed, of $29K.
Competitors of BorrowMyDoggy
BorrowMyDoggy has 3 listed competitors in our database, 2 of them funded. They include Trusted Housesitters, DogBuddy and Trust My Pet Sitter.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| trustedhousesitters.com | 2010 | London, United Kingdom | $10M | 44 | Pet owners are connected with housesitters through an online platform. | |
| dogbuddy.com | 2013 | London, United Kingdom | $8.07M | 4 | Online marketplace for dog sitters | |
| trustmypetsitter.com | 2017 | London, United Kingdom | Pet sitters and services are listed online for user searches. |
Detailed competitors of BorrowMyDoggy
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of BorrowMyDoggy
The website of BorrowMyDoggy (borrowmydoggy.com) receives about 541.1K visits a month and ranks #108,792 among all websites worldwide, #3,336 in Groceries.
- Monthly visits541.1K
▲ 26.9% vs previous month
- Unique visitors180.9K
per month
- Global rank#108,792
among all websites
- Category rank#3,336
Food and Drink · Groceries
- Bounce rate36%
- Pages per visit3.0
- Average visit2 min 04 sec
- DevicesDesktop 15% · Mobile 85%
Websites whose visitors overlap most with BorrowMyDoggy. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
domesticsluttery.com | domesticsluttery.com | 100% | #4,352,950 | – | |
| tailster.com | 96% | 90.8K | #550,164 | View details | |
 fitandfeminist.wordpress.com | fitandfeminist.wordpress.com | 60% | #13,575,106 | – | |
poodlefitzroy.com.au | poodlefitzroy.com.au | 51% | #1,799,005 | – | |
dailymail.co.uk | dailymail.co.uk | 40% | #232 | – | |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 9 similar websites and full traffic analytics for BorrowMyDoggy
The complete similar-websites list, audience overlap and engagement analytics require an active premium plan.
- 9 similar websites
- Audience overlap
- Engagement analytics
- Traffic by brand
Verified entity values are shown only after access is granted.
Top companies in Pet & Animal Care Platforms
2 companies that operate in the same segment as BorrowMyDoggy (Pet & Animal Care Platforms) in United Kingdom, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Tailor-made dry dog food is freshly blended for individual needs. | 2013 | London, England, United Kingdom | USD 7.82 M | USD 118.2 M | 378 | |
Platform offering cooked-meal delivery service for dogs | 2016 | London, England, United Kingdom | USD 477.37 M | USD 48.04 M |
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Frequently Asked Questions about BorrowMyDoggy
BorrowMyDoggy was founded in 2012 and raised its 1st funding round 1 year after it was founded.
BorrowMyDoggy is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
BorrowMyDoggy is a funded company, having raised a total of $5.89M across 9 funding rounds to date. The company's 1st funding round was a Seed of $261.3K, raised on Feb 2013.
BorrowMyDoggy was established in 2012 in London, United Kingdom, as an online platform in the pet services sector. Connections between dog owners and local enthusiasts are facilitated for walks and playdays. Profiles are created by users to search matches by distance and availability, followed by scheduled meetings. Listings are enabled for potential sitters to join the community. Operations focus on the UK market.
BorrowMyDoggy's top competitors include Trusted Housesitters, DogBuddy and Trust My Pet Sitter.
BorrowMyDoggy offers Dog Walking Service, Dog Sitting, Dog Boarding, and Doggy Day Care.
BorrowMyDoggy has 4 investors. Key investors include Angels Den Funding, IW Capital, 7percent Ventures, and Silicon Valley Growth Syndicate.
The valuation of BorrowMyDoggy is $8M as of Jan 2020.
BorrowMyDoggy operates through Borrowmydoggy Limited.
The website of BorrowMyDoggy receives about 541 thousand visits a month and ranks #108,792 among all websites worldwide.