About Brand Embassy
Brand Embassy is a company based in London (United Kingdom) founded in 2011 was acquired by NICE in May 2019.. Brand Embassy has raised $1 million across 1 funding round from investors including NiCE, Rockaway Capital and Reflex Capital. Brand Embassy operates in a competitive market with competitors including Sprout Social, Signal AI, CreativeX, StatSocial and Cision, among others.
- Headquarter London, United Kingdom
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Sectors
Technology
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Phone
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Website
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Social
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- Legal Name Brand Embassy Ltd
- Date of Incorporation 18 Oct, 2011
- Jurisdiction SOUTHAMPTON, ENGLAND
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Funding Insights of Brand Embassy
Brand Embassy has successfully raised a total of $1M through 1 strategic funding round. The most recent funding activity was a Seed round of $1 million completed in February 2014. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding Total Funding
- Total Rounds 1
- Last Round Seed — $1.0M
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First Round
First Round
(19 Feb 2014)
- Investors Count 2
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Feb, 2014 | Amount | Seed - Brand Embassy | Valuation |
investors |
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Investors in Brand Embassy
Brand Embassy has secured backing from 3 investors, including venture fund and institutional investors. Prominent investors backing the company include NiCE, Rockaway Capital and Reflex Capital. This diverse investor base provides strategic capital, industry expertise, and valuable network connections that support the company's growth initiatives, market expansion, and long-term value creation.
| Investor | Description | Founded Year | Domain | Location |
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Rockaway Capital is recognized as a trusted European investment group.
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Founded Year | Domain | Location | |
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Venture capital funding is provided by Reflex Capital to startups.
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Founded Year | Domain | Location | |
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Cloud-based customer experience management software is offered by NICE.
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Founded Year | Domain | Location |
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
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Single family office of Amitabh Bachchan, founder of Amitabh Bachchan Corporation or AB CORP
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Founded Year | Domain | Location | |
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Startup ecosystems are ignited through strategic investments by Signite Partners.
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Founded Year | Domain | Location | |
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Venture capital is directed toward companies in multiple sectors.
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Founded Year | Domain | Location | |
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Venture capital is invested in cybersecurity, fintech, and AI startups.
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Founded Year | Domain | Location |
Investments & Acquisitions by Brand Embassy
| Company Name | Description | Domain | Location | Founded Year | Amount |
|---|---|---|---|---|---|
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Bionic investment advisor platform
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2016 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 | ||||
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Physical e-commerce kiosks are deployed for rural purchases in Indonesia.
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2014 | ||||
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Fine Asian gourmet food is offered by an internet-first restaurant.
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2016 |
Financial Statements - Brand Embassy
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Jan, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
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| Feb, 2021 | Amount | Post-IPO - Grab | Valuation |
investors |
Brand Embassy Comparisons
Competitors of Brand Embassy
Brand Embassy operates in a dynamic and competitive business environment, facing competition from various established players and emerging companies in the market. The competitive landscape includes prominent companies such as Sprout Social, Signal AI, CreativeX, StatSocial and Cision, among others. This competitive environment drives innovation, market differentiation, and strategic positioning as companies strive to capture market share and deliver value to their customers. Understanding the competitive dynamics is crucial for assessing market positioning, identifying growth opportunities, and navigating the challenges inherent in a competitive marketplace.
| Company Name | Domain | Founded year | HQ Location | Description |
|---|---|---|---|---|
| domain | founded_year | HQ Location |
Social media management and insights are provided for brands.
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| domain | founded_year | HQ Location |
Media and regulatory updates are monitored via AI platform.
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| domain | founded_year | HQ Location |
Ad creative analytics are delivered via an automated measurement platform.
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| domain | founded_year | HQ Location |
Social media analytics software with audience segmentation is provided.
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| domain | founded_year | HQ Location |
Cloud-based PR platform is provided for business media management.
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| domain | founded_year | HQ Location |
Cloud-based social marketing and event ticketing platform is operated.
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| Company Name | Domain | Founded year | HQ Location | Description |
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| domain | founded_year | HQ Location |
Multiple services are booked via an app-based platform.
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| domain | founded_year | HQ Location |
On-demand services are booked through an app-based platform.
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| domain | founded_year | HQ Location |
App based platform offering on demand delivery and ride-hailing services
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| domain | founded_year | HQ Location |
Operates an on-demand hyperlocal delivery app for food and groceries.
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Latest news on Brand Embassy
Frequently Asked Questions about Brand Embassy
When was Brand Embassy founded?
Brand Embassy was founded in 2011 and raised its 1st funding round 3 years after it was founded.
Where is Brand Embassy located?
Brand Embassy is headquartered in London, United Kingdom. It is registered at London, England, United Kingdom.
Is Brand Embassy a funded company?
Brand Embassy is a funded company, having raised a total of $1M across 1 funding round to date. The company's 1st funding round was a Seed of $1M, raised on Feb 19, 2014.
What does Brand Embassy do?
Brand Embassy, a social customer relationship management platform unifies all inquiries coming from social, email , discussions and other channel. With real time collaboration, streamlined workflow, knowledgebase and real time insights it helps customer inquiries coming from multi-channels. It is well integrated with 3rd party service providers such as Salesforce, Cisco and Microsoft dynamics. Some of its customers include GE Money, Philips, Samsung, Vodafone. It won Red Herring Europe award 2013. Acquired BeepI in 2012.
Who are the top competitors of Brand Embassy?
Brand Embassy's top competitors include Sprout Social, CreativeX and Signal AI.
Who are Brand Embassy's investors?
Brand Embassy has 3 investors. Key investors include NiCE, Rockaway Capital, and Reflex Capital.
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