About Brand.net
Brand.net is a Media & Entertainment company based in San Mateo (United States) founded in 2007, and was acquired by Valassis in June 2012. Brand advertising network enabling scalable web-wide campaigns. Brand.net has raised $27 million across 3 funding rounds from investors including Norwest Venture Partners, Valassis and Focus Ventures. The company was acqui-hired. Brand.net offers products and services including Lifestyle Articles, Recipe Guides, Holiday Hacks, and Wellness Tips. Its focus areas include Enterprise Applications, AdTech, Ad Network and Cross-Device. Its legal entity is Brand.net, Inc. Its competitors include Taboola, EX.CO and OpenWeb; 3 of its 3 listed competitors have raised funding.
Company details
Brand.net was founded in 2007 in San Mateo, United States, as a digital advertising platform centered on brand advertising. Scalable campaigns across the web are supported through integration of online and offline data, allowing a comprehensive view of consumer behaviors in daily life, work, and shopping. Digital reach is extended via display, video, and mobile channels. Acquisition by Valassis, an in-store advertising company, took place in June 2012.
- Total Equity Funding$27M (USD)
in 3 rounds
- Latest Funding Round$14M (USD), Series C
Jun 2010
- InvestorsNorwest Venture Partners
& 3 more
- Acquired byValassis
(Jun 2012)
Products & Services of Brand.net
Brand.net offers a comprehensive portfolio of products and services, including Lifestyle Articles, Recipe Guides, Holiday Hacks, and Wellness Tips.
Offers tips on health, wellness, and stress reduction strategies.
Provides easy, budget-friendly recipes for home cooking.
Delivers free tips for affordable holiday celebrations.
Shares activities to boost mood and reduce holiday stress.
Funding Insights of Brand.net
Brand.net has successfully raised a total of $27M across 3 strategic funding rounds. The most recent funding activity was a Series C round of $14 million completed in June 2010. This substantial capital infusion reflects strong investor confidence in the company's business model, growth potential, and market opportunities. The funding enables strategic expansion, product development, market penetration, and operational scaling to drive long-term value creation and competitive advantage.
- Total Funding $27M
- Total Rounds 3
- Last Round Series C — $14M
- First Round $3M
(Nov 2007)
- Investors Count 3
All 3 funding rounds of Brand.net with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jun 2010 | $14M | Series C | – | – | |
| Aug 2008 | $10M | Series B | – | – | |
| Nov 2007 | $3M | Series A | – | – |
4 investors in total: 4 institutional.
Investors in Brand.net
Brand.net has secured backing from 4 investors, including venture fund investors. Prominent investors backing the company include Norwest Venture Partners, Valassis and Focus Ventures.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Expansion-stage investments in US tech and offline sectors are made. | focusventures.com | Palo Alto, United States | ||
Early-stage investing in IT and healthcare ventures. | interwest.com | |||
Venture capital and growth equity firm providing investments and resources to entrepreneurs in various sectors. | 1961 | nvp.com | Menlo Park, United States | |
Local marketing management solutions for businesses | 1970 | valassis.com | Livonia, United States |
Investor details for Brand.net
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
- Complete investor list
- Round participation
- Investor portfolios
- Co-investor network
Verified entity values are shown only after access is granted.
Timeline of Brand.net
4 dated milestones of Brand.net across 5 years, from founding to its latest funding, stage changes and deals.
- Founded Brand.net is founded.
- Funding First funding round of $3.0M.
- Funding Latest funding round, Series C, of $14.0M.
- Exit Acquired by Valassis.
Competitors of Brand.net
Brand.net has 3 listed competitors in our database, 3 of them funded. They include Taboola, EX.CO and OpenWeb.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| taboola.com | 2007 | New York, United States | $160M | 281 | Ad network platform is utilized for content recommendations and monetization. | |
| ex.co | 2012 | New York, United States | $69.2M | Content management platform | ||
| openweb.com | 2012 | New York, United States | $393M | Cross-device ad network is provided for conversation-based advertising. |
Detailed competitors of Brand.net
The full competitor set, operating metrics and side-by-side benchmarks require an active premium plan.
- Full competitor set
- Operating metrics
- Benchmarks
- Competitive positioning
Verified entity values are shown only after access is granted.
Web traffic of Brand.net
The website of Brand.net (brand.net) receives about 1.9K visits a month.
- Monthly visits1.9K
▲ 8.6% vs previous month
Websites whose visitors overlap most with Brand.net. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
brandnet.com | brandnet.com | 100% | – | ||
| audiencescience.com | 100% | 31.3K | #1,044,404 | View details | |
| collective.com | 91% | 149.6K | #278,960 | View details | |
| dedicatedmedia.com | 82% | View details | |||
| rocketfuel.com | 72% | View details |
Top companies in Advertising & Marketing Tech
3 companies that operate in the same segment as Brand.net (Advertising & Marketing Tech) in United States, ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
AI-powered platform manages marketing creatives and customer journeys. | 1982 | San Jose, California, United States | USD 23.77 B | 30,710 | ||
Ad verification solutions are delivered for digital media campaigns. | 2008 | New York, New York, United States | USD 396.5 M | USD 748.29 M | 1,200 | |
Native advertising solutions are delivered via a cloud-based content platform. | 2006 | New York, New York, United States | USD 403.72 M | USD 1.3 B | 1,800 |
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Frequently Asked Questions about Brand.net
Brand.net was founded in 2007.
Brand.net is headquartered in San Mateo, United States. It is registered at San Mateo, California, United States.
Brand.net is a funded company, having raised a total of $27M across 3 funding rounds to date. The company's 1st funding round was a Series A of $3M, raised on Nov 2007.
Brand.net was founded in 2007 in San Mateo, United States, as a digital advertising platform centered on brand advertising. Scalable campaigns across the web are supported through integration of online and offline data, allowing a comprehensive view of consumer behaviors in daily life, work, and shopping. Digital reach is extended via display, video, and mobile channels. Acquisition by Valassis, an in-store advertising company, took place in June 2012.
Brand.net offers Lifestyle Articles, Recipe Guides, Holiday Hacks, and Wellness Tips.
Brand.net has 4 investors. Key investors include Norwest Venture Partners, Valassis, Focus Ventures, and InterWest.
Brand.net operates through Brand.Net, Inc.
Yes. Brand.net was acquired by Valassis in June 2012.