About BRAX
BRAX is a Retail company based in Hannover (Germany) founded in 1997. It operates as a casual apparel for men and women is offered by Brax. It operates on a Direct-to-Consumer (D2C) model. Its website brax.com draws about 772 thousand monthly visits. BRAX offers products and services including Fashion Apparel. Its focus areas include Consumer Goods, Apparel and Fashion Retail. Its competitors include Inditex, American Eagle Outfitters, Levi Strauss, Abercrombie and Fitch and Jack Wolfskin and 2 more.
Company details
BRAX is recognized for offering high-quality fashion apparel through an online platform. The company serves customers across multiple countries including Germany, Austria, Switzerland, France, and the USA. A wide range of clothing solutions is provided to meet diverse customer needs in the fashion retail sector.
- Headquarters Hannover, Germany
- SectorsRetail
- Website category Lifestyle · Fashion and Apparel
- Website brax.com/en/us
- Latest Funding Round$14.23M (USD), Grant
Jul 2021
- Investors
Products & Services of BRAX
BRAX offers a comprehensive portfolio of products and services, including Fashion Apparel.
High-quality fashion apparel is offered for various customers.
Funding Insights of BRAX
- Total Rounds 1
- Last Round Grant — $14.23M
- First Round $14.23M
(Jul 2021)
- Investors Count 1
All 1 funding rounds of BRAX with amounts and investors; the two latest post-money valuations are shown, the rest are part of the premium plan.
| Date | Amount | Transaction Name | Valuation | Lead Investors | Investors |
|---|---|---|---|---|---|
| Jul 2021 | $14.23M | Grant | – | – |
1 investors in total: 1 institutional.
Investors in BRAX
BRAX has secured backing from 1 investor, including institutional investors. Prominent investors backing the company include NRW.
| Investor | Description | Founded Year | Domain | Location |
|---|---|---|---|---|
Government programs access and development services are provided by NRW. | 1946 | land.nrw | Dusseldorf, Germany |
Investor details for BRAX
The complete investor list, round-by-round participation and investor portfolios require an active premium plan.
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People of BRAX
8 people are tracked at BRAX (5 in leadership, 3 in team).
| Name | Role | Group |
|---|---|---|
Tina Madeleine Schulze | Head Of CRM & Retailmarketing | Leadership |
Joachim Tengelmann | Managing Director | Leadership |
Berend Bengen | Head Of Category Management | Deputy Director E-commerce | Leadership |
Martin Borchardt | Head Of Wholesale Scandinavia & The Americas | Leadership |
Kai S P. | Head Of E-commerce Operations | Leadership |
Mirko Dallek | Area Sales Manager | Team |
Roland Bley | Business Development Manager Omnichannel | Team |
Wendy Vandousselaere | Label Manager BRAX | Team |
Complete people profiles for BRAX
Full employee and board profiles, team structure, tenure and professional contact details require an active premium plan.
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Timeline of BRAX
2 dated milestones of BRAX across 24 years, from founding to its latest funding, stage changes and deals.
- Founded BRAX is founded.
- Funding First funding round of $14.2M.
Competitors of BRAX
BRAX has 7 listed competitors in our database. They include Inditex, American Eagle Outfitters, Levi Strauss, Abercrombie and Fitch and Jack Wolfskin, among others.
| Company Name | Domain | Founded | HQ Location | Total funding | Employees | Description |
|---|---|---|---|---|---|---|
| inditex.com | 1974 | Arteixo, Spain | – | 171,839 | Retailer of fashion products | |
| ae.com | 1977 | Pittsburgh, United States | – | 40,000 | Multi-category fashion products for men and women are offered. | |
| levistrauss.com | 1853 | San Francisco, United States | – | 18,000 | Brand of fashion apparel for men and women | |
| abercrombie.com | 1892 | Columbus, United States | – | 33,637 | Internet first brand of fashion apparel wear for men and women | |
| jack-wolfskin.com | 1981 | Frankfurt Am Main, Germany | – | – | Functional outdoor clothing, footwear, and equipment are developed and manufactured. | |
| ferragamo.com | 1927 | Firenze, Italy | – | 439 | Brand offering multi-category fashion products for men and women | |
| snocks.com | 2016 | Mannheim, Germany | – | 52 | Multi-category fashion accessories are offered online for men and women. |
Detailed competitors of BRAX
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Web traffic of BRAX
The website of BRAX (brax.com) receives about 771.9K visits a month and ranks #54,018 among all websites worldwide, #2,646 in Fashion and Apparel.
- Monthly visits771.9K
▲ 18.7% vs previous month
- Unique visitors258.4K
per month
- Global rank#54,018
among all websites
- Category rank#2,646
Lifestyle · Fashion and Apparel
- Bounce rate37%
- Pages per visit7.1
- Average visit2 min 29 sec
- DevicesDesktop 23% · Mobile 77%
Websites whose visitors overlap most with BRAX. Affinity shows how closely the audiences match.
| Website | Domain | Audience affinity | Monthly visits | Global rank | Profile |
|---|---|---|---|---|---|
peterhahn.de | peterhahn.de | 100% | – | #50,560 | – |
| walbusch.de | 95% | 680.7K | #39,417 | View details | |
zalando.de | zalando.de | 93% | – | #1,151 | – |
| bugatti-fashion.com | 92% | 140.7K | #253,902 | View details | |
peek-cloppenburg.de | peek-cloppenburg.de | 91% | – | #10,397 | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
| •••••••••• | ••••••.com | ••% | •.•M | #••••• | – |
All 40 similar websites and full traffic analytics for BRAX
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- 40 similar websites
- Audience overlap
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Top companies in Fashion & Lifestyle E-Commerce
10 companies that operate in the same segment as BRAX (Fashion & Lifestyle E-Commerce), ranked by their profile score on The Company Check.
| Company | Description | Founded | Location | Total funding | Revenue | Employees |
|---|---|---|---|---|---|---|
Eyewear is offered online for men, women, and kids. | 2010 | Gurugram, Haryana, India | USD 1.08 B | USD 939.4 M | – | |
Fashion and lifestyle products are offered via an online marketplace. | 2007 | Bengaluru, Karnataka, India | USD 123.71 M | USD 542.17 M | 1,108 | |
Gold and silver jewellery, lab-grown diamonds, and accessories are retailed. | 2019 | Bengaluru, Karnataka, India | USD 142.34 M | USD 32.66 M | 711 | |
Photo editing and sharing apps are developed by Meitu. | 2008 | Xiamen, Fujian, China | USD 525 M | USD 536.99 M | 2,420 | |
Subscription-based jewelry is provided by digital-first brand BlueStone. | 2011 | Bengaluru, Karnataka, India | USD 254.97 M | USD 259.64 M | 3,210 | |
Men's fashion apparel is offered online by Bonobos. | 2007 | New York, New York, United States | USD 127.67 M | – | – | |
Metabolic health is tracked via devices and fitness platforms. | 2019 | Bengaluru, Karnataka, India | USD 163.28 M | USD 65.48 M | 274 | |
Pre-owned fashion products are sold via an online marketplace. | 2008 | Vilnius, Lithuania | USD 872.04 M | – | – | |
Online rental platform offering multi-category fashion products and accessories | 2009 | New York, New York, United States | USD 326.35 M | USD 306.2 M | 850 | |
Customizable smart lock screen experiences are developed for mobile devices. | 2019 | Bengaluru, Karnataka, India | USD 390 M | – | – |
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Related news about Brax
Complete news archive for BRAX
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Frequently Asked Questions about BRAX
BRAX was founded in 1997 and raised its 1st funding round 24 years after it was founded.
BRAX is headquartered in Hannover, Germany. It is registered at Hannover, Niedersachsen, Germany.
BRAX is recognized for offering high-quality fashion apparel through an online platform. The company serves customers across multiple countries including Germany, Austria, Switzerland, France, and the USA. A wide range of clothing solutions is provided to meet diverse customer needs in the fashion retail sector.
BRAX's top competitors include Inditex, American Eagle Outfitters and Salvatore Ferragamo.
BRAX offers Fashion Apparel.
BRAX has 1 investor. Key investors include NRW.
The website of BRAX receives about 772 thousand visits a month and ranks #54,018 among all websites worldwide.